Tide Dry Cleaners Continues Growth, Opens First Location in Chicago Area

  Tide Dry Cleaners Continues Growth, Opens First Location in Chicago Area

 Naperville, IL Franchise Extends the Tide Dry Cleaners Promise to Change Dry
                              Cleaning for Good

Business Wire

NAPERVILLE, Ill. -- August 22, 2013

Vequity, LLC in collaboration with Procter & Gamble (P&G) opened a Tide Dry
Cleaners® store in Naperville, IL, the first location in the Chicago area. The
store applies Tide’s 60 years of fabric-care experience, GreenEarth® cleaning
technology and concierge services to meet customers’ needs.

“We are excited to join the franchise system and bring the amazing Tide Dry
Cleaners experience to the residents of Naperville. Once customers try us, we
believe they will love the many differences offered compared to other dry
cleaners,” said, Raj Patel, Tide Dry Cleaners Franchisee of Naperville.

The new Naperville store will host a public grand opening event on Saturday,
August 24^th.

The Tide Dry Cleaners system includes the convenience of drive-thru concierge
services and access to the “Tide Dry Cleaners Anytime” offering, which allows
24-hour pick-up and drop-off. Through its partnership with GreenEarth, and
utilization of Tide® fabric care cleaning solutions for wet and dry cleaning,
Tide Dry Cleaners offers cleaning technology to care for a range of garments
and textiles. “This location is off to the fastest start we have seen in the
Tide Dry Cleaners network. The positive response we have received from
customers has been outstanding. We are happy to hear customers validate we
really are changing dry cleaning for good,” said Andrew Gibson, Tide Dry
Cleaners Brand Manager.

“We are so happy to welcome Vequity to the Tide Dry Cleaners family. We join
them in celebrating the opening of their first Tide Dry Cleaners location in
Naperville and trust this will be a strong partnership servicing the people of
Chicago,” says Jeff Wampler, CEO, Agile Pursuits Franchising, Inc., a
subsidiary of Procter & Gamble.

About Tide Dry Cleaners®
For 65 years, Tide laundry detergent has been caring for the clothes of
American families. Tide Dry Cleaners is an innovative extension of the Tide
brand, providing superior service that customers want.The franchise system is
expanding across the United States. For more information on the Tide Dry
Cleaners business or franchising opportunities, visit:

About Procter & Gamble
P&G serves approximately 4.8billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality,
leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®,
Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®,
Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®,
Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®.The P&G
community includes operations in approximately70countries worldwide. Please
visithttp://www.pg.comfor the latest news and in-depth information about P&G
and its brands.

About GreenEarth® Cleaning
GreenEarth® was founded in 1999 by industry-renowned dry cleaners, Jim Barry,
Ron Benjamin, and Jim Douglas. GreenEarth technology is licensed by more than
1,300 dry cleaners worldwide. For more information, visit


For  Procter & Gamble
Jayland Wheeler, 913-562-3445
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