Market Snapshot
  • U.S.
  • Europe
  • Asia
Ticker Volume Price Price Delta
DJIA 16,408.54 -16.31 -0.10%
S&P 500 1,864.85 2.54 0.14%
NASDAQ 4,095.52 9.29 0.23%
Ticker Volume Price Price Delta
STOXX 50 3,155.81 16.55 0.53%
FTSE 100 6,625.25 41.08 0.62%
DAX 9,409.71 91.89 0.99%
Ticker Volume Price Price Delta
NIKKEI 14,512.38 -3.89 -0.03%
TOPIX 1,171.40 -1.97 -0.17%
HANG SENG 22,760.24 64.23 0.28%

Canon Introduces New EF-S 55-250mm f/4-5.6 IS STM Telephoto Zoom Lens



  Canon Introduces New EF-S 55-250mm f/4-5.6 IS STM Telephoto Zoom Lens

 New Stepping Motor Lens is the Perfect Companion for the EOS 70D, EOS Rebel
                  SL1, and EOS Rebel T5i Digital SLR Cameras

Business Wire

MELVILLE, N.Y. -- August 22, 2013

Canon U.S.A., Inc., a leader in digital imaging solutions, is proud to
introduce the new EF-S 55-250mm f/4-5.6 IS STM telephoto zoom lens. Created to
be the perfect companion lens for the EOS 70D, EOS Rebel SL1 and EOS Rebel T5i
Digital SLR cameras, the EF-S 55-250mm f/4-5.6 IS STM lens expands Canon’s
line of Stepping Motor (STM) lenses to six models – the EF-S 18-135mm
f/3.5-5.6 IS STM, the EF 40mm f/2.8 STM, EF-S 18-55mm f/3.5-5.6 IS STM, EF-M
18-55mm f/3.5-5.6 IS STM, EF-M 22mm f/2.0 and the new EF-S 55-250mm f/4-5.6 IS
STM lens. Canon’s Stepping Motor lenses allow for the capture of high-quality
still and video images and reduce motor noise from the lens so cameras, such
as the new EOS 70D, will capture the sound of the video scene being recorded
without the interruption of noise by the focusing motors.

The EF-S 55-250mm f/4-5.6 IS STM telephoto zoom lens offers high magnification
in a compact and lightweight EF-S telephoto zoom lens with an Optical Image
Stabilizer for up to 3.5* equivalent stops for shake correction. The lens’
stepping motor and newly-designed focus mechanism support Canon EOS Movie
Servo AF (available on select EOS cameras) to provide smooth and quiet
continuous autofocusing during video shooting, as well as when shooting
photos.

“The addition of the EF-S 55-250mm f/4-5.6 IS STM lens to the STM family of
lenses strengthens Canon’s support for the growing number of photographers and
video enthusiasts utilizing DSLRs to not only shoot high-quality still images
but video too,” said Yuichi Ishizuka, executive vice president and general
manager, Imaging Technologies & Communications Group, Canon U.S.A. “Noise
reduction in movie mode is essential and video aficionados will particularly
find the silent and smooth auto-focus capabilities of this new lens
outstanding.”

The EF-S 55-250mm f/4-5.6 IS STM telephoto zoom lens features one UD lens
element, reducing chromatic aberration throughout the zoom range for excellent
image quality with high resolution and contrast. It features enhanced lens
coatings to help ensure superb color balance while minimizing ghosting and
flare and a 7-blade circular aperture creates beautiful, soft backgrounds. For
outstanding performance, a new compact six-group zoom system provides a
maximum magnification of 0.29x at the telephoto end. Full-time manual focus is
available in AF mode. The front element does not rotate during focus, which is
beneficial when using polarizing filters. Minimum focusing distance is 2.79
ft./0.85m. The lens’ rear focusing system, high-speed CPU and improved AF
algorithm allow for high-speed autofocusing.

Availability

The EF-S 55-250mm f/4-5.6 IS STM telephoto zoom lens is scheduled to be
available in late September for an estimated retail price of $349.99. For more
information about the EF-S 55-250mm f/4-5.6 IS STM telephoto zoom lens, visit
www.usa.canon.com/cusa/consumer/products/cameras/ef_lens_lineup.

About Canon U.S.A., Inc. Canon U.S.A., Inc., is a leading provider of
consumer, business-to-business, and industrial digital imaging solutions. With
approximately $40 billion in global revenue, its parent company, Canon Inc.
(NYSE:CAJ), ranks third overall in U.S. patents registered in 2012† and is one
of Fortune Magazine's World’s Most Admired Companies in 2013. In 2012, Canon
U.S.A. received the PCMag.com Readers’ Choice Award for Service and
Reliability in the digital camera and printer categories for the ninth
consecutive year, and for camcorders for the past two years. Canon U.S.A. is
committed to the highest level of customer satisfaction and loyalty, providing
100 percent U.S.-based consumer service and support for all of the products it
distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and
environmental responsibility. To keep apprised of the latest news from Canon
U.S.A., sign up for the Company's RSS news feed by visiting
www.usa.canon.com/rss and follow us on Twitter @CanonUSA.

†Based on weekly patent counts issued by United States Patent and Trademark
Office.

All referenced product names, and other marks, are trademarks of their
respective owners.

Availability, prices, and specifications of all products are subject to change
without notice. Actual prices are set by individual dealers and may vary.

* Based on CIPA (Camera & Imaging Products Association) standards. Testing
performed using EOS 7D at focal length of 250mm (400mm in 35mm equivalence).

Contact:

Editorial:
Canon U.S.A., Inc.
Leigh Nofi, 631-330-3783
or
Canon U.S.A. Website:
http://www.usa.canon.com
or
For sales information/customer support:
lnofi@cusa.canon.com
1-800-OK-CANON
Sponsored Links
Advertisement
Advertisements
Sponsored Links
Advertisement