Air Canada and GuestLogix Sign Multi-Year Agreement to Support Growing Inflight Entertainment Offerings Across Expanding Fleet

Air Canada and GuestLogix Sign Multi-Year Agreement to Support Growing Inflight 
Entertainment Offerings Across Expanding Fleet 
Onboard Retail Technology Leader to Provide IFE Payment Processing
Service to Facilitate Congruent Entertainment Experience for Canada's
Largest Airline 
TORONTO, ONTARIO -- (Marketwired) -- 08/22/13 -- GuestLogix Inc.
(TSX:GXI), the leading global provider of onboard retail and payment
technology solutions to airlines and the passenger travel industry,
today announced a multi-year payment processing agreement with
Canada's flag carrier, Air Canada (TSX:AC) to provide transaction
processing services across its multiple inflight entertainment (IFE)
solutions currently in use by Air Canada and Air Canada rouge. The
comprehensive payment solution will allow Air Canada rouge to
monetize its player IFE system onboard its existing fleet of Boeing
767-300 and Airbus 319 aircraft, as well as offer secure,
PCI-compliant payment processing across its entire fleet to enable
the sale of premium entertainment content. Within this agreement,
GuestLogix may also act as the merchant of record in any onboard
retail scenario that reduces operational complexity and benefits both
customers and Air Canada. 
"GuestLogix is proud to partner with Air Canada to deliver a modern
and secure onboard retail environment for passengers," said Brett
Proud, President & CEO, GuestLogix.  
With the diversity of entertainment options emerging throughout the
global airline industry, GuestLogix is rapidly becoming an integral
component by integrating seamless, certified, global payment
processing capabilities with many of the industry's largest inflight
entertainment and connectivity suppliers and their airline customers.
"With inflight entertainment and connectivity solutions evolving at
such a rapid rate, GuestLogix is being asked to ensure that certified
payment processing becomes a central component to each new solution
in virtually every corner of the globe," added Proud.  
With the launch of Air Canada rouge, the airline has chosen to offer
a brand new form of IFE, allowing passengers to stream stored movies,
television shows and other entertainment content to their personal
devices using Panasonic's eXW solution. GuestLogix is able to support
both of these IFE models in a fully PCI-compliant manner ensuring all
payment and sales data is secure. 
"Based on our research and business plan, it's clear offering
customers world-class entertainment at their fingertips through their
own mobile devices is the winning solution both for them and for Air
Canada rouge," said Anton Vidgen, Senior Director, Customer and
Technology, Air Canada rouge. "Partnering with GuestLogix ensures the
security of payment data for our rouge (economy) customers as they
use our player entertainment system and as we gradually build out
additional retailing capabilities. We know that with GuestLogix we
are using the industry's most proven onboard payment technology." 
Earlier this year, Air Canada was named "Best Airline in North
America" for the fourth consecutive year in a worldwide survey of
more than 18 million airline passengers conducted by Skytrax. In
total, Air Canada flew 34.9 million passengers in 2012. Air Canada
rouge is estimated to add close to 2 million passenger trips to Air
Canada's operations within the first 18 months.  
About Air Canada 
Air Canada is Canada's largest domestic and international airline
serving more than 175 destinations on five continents. Canada's flag
carrier is the 15th largest commercial airline in the world and in
2012 served close to 35 million customers. Air Canada provides
scheduled passenger service directly to 59 Canadian cities, 53
destinations in the United States and 67 cities in Europe, the Middle
East, Asia, Australia, the Caribbean, Mexico and South America. Air
Canada is a founding member of Star Alliance, the world's most
comprehensive air transportation network serving 1,328 destinations
in 195 countries. Air Canada rewards its most loyal customers through
its top tier recognition program, Altitude, that offers frequent
flyers a range of priority travel services, lounge access and
upgrades to Executive Class, complementing their membership in
Aeroplan, Canada's premier loyalty program, which provides numerous
ways to earn and redeem Aeroplan Miles with over 150 travel and
retail partners. 
Air Canada is the only international network carrier in North America
to receive a Four-Star ranking according to independent U.K. research
firm Skytrax. In 2013, Air Canada was ranked for a fourth consecutive
year "Best Airline in North America" in a worldwide survey of more
than 18 million airline passengers conducted by Skytrax. According to
the 2012 Canadian Business Travel Survey conducted by Ipsos Reid, Air
Canada was the preferred airline for more than 79 percent of frequent
business travellers in Canada. In 2012, readers of Global Traveler
magazine voted Air Canada "Best Airline in North America," the
readers of Business Traveler voted Air Canada "Best North American
Airline for International Travel" and "Best In-Flight Services in
North America," and the readers of Premier Traveler voted Air Canada
"Best North American Airline for Business Class Service," "Best North
American Airline for International Travel" and "Best Flight
Attendants in North America." For more information on Air Canada
visit, follow @AirCanada on Twitter and join Air Canada
on Facebook. 
About Air Canada rouge 
Air Canada rouge is Air Canada's new leisure airline, part of the new
Air Canada Leisure Group, along with Air Canada Vacations. Air Canada
rouge operates a fleet of Boeing 767-300ER and Airbus 319 aircraft
sporting an attractive new livery and interior, designed to reflect
the airline's relaxed friendly ambience. Initially flights will
operate from Toronto and Montreal to vacation spots in Europe and the
Caribbean. Air Canada rouge is the only leisure airline that offers a
full network of connecting flights, Aeroplan Miles with every flight
as well as redemption, and Air Canada Vacations package holidays or
flight-only options. With all of these customer benefits, Air Canada
rouge will be leading the way in leisure travel. Vacation ahead with
Air Canada rouge. For more information visit: 
About GuestLogix  
GuestLogix Inc. (TSX:GXI), the leading global provider of onboard
store technology and merchandising solutions, brings over a decade of
expertise as a trusted onboard transaction processing partner to
airlines, rail operators and the passenger travel industry.
GuestLogix helps its customers to create, manage, and control onboard
retail environments tailored to their needs and their passengers for
a truly personalized experience. The Company is partnered with global
leaders in catering, duty-free and inflight entertainment, offering
complete onboard retailing services to airlines and rail operators
worldwide. GuestLogix' global headquarters and centre for product
innovation is located in Toronto, with regional head offices located
in Dallas, London and Hong Kong. More information is available at 
(C)2013 GuestLogix. All Rights Reserved. 
Forward-Looking Statements  
This news release includes certain forward-looking statements that
are based upon current expectations, which involve risks and
uncertainties associated with GuestLogix' business and the
environment in which the business operates. Any statements contained
herein that are not statements of historical facts may be deemed to
be forward-looking, including those identified by the expressions
"anticipate", "believe", "plan", "estimate", "expect", "intend", and
similar expressions to the extent they relate to the Company or its
management. The forward-looking statements are not historical facts,
but reflect GuestLogix' current expectations regarding future results
or events. These forward-looking statements are subject to a number
of risks and uncertainties that could cause actual results or events
to differ materially from current expectations, including the matters
discussed under "Risks and Uncertainties" in the Filing Statement
filed on May 15, 2013 with the regulatory authorities. GuestLogix
assumes no obligation to update the forward-looking statements, or to
update the reasons why actual results could differ from those
reflected in the forward-looking statements.
GuestLogix Inc.
Dan Thompson
Media & Investor Relations
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