Munchkin, Inc. Promotes Petty Rader to General Counsel

            Munchkin, Inc. Promotes Petty Rader to General Counsel

Leading Infant and Toddler Company Invests in Proven Team Leader for Ongoing
Legal Management and Counsel

PR Newswire

VAN NUYS, Calif., Aug. 22, 2013

VAN NUYS, Calif., Aug. 22, 2013 /PRNewswire/ -- Today, Munchkin, Inc.,
designer and manufacturer of clever infant and toddler products, announced the
promotion of Petty Rader to general counsel. Rader joined Munchkin in 2009 and
most recently held the position of vice president and corporate counsel. In
her new position, Rader will leverage her extensive legal knowledge to direct
and manage all the company's legal matters, as well as compliance and human
resource functions.


"Petty provides Munchkin with invaluable legal guidance in the support and
defense of our large portfolio of intellectual property, and actively and
successfully represents the company at court hearings and trials. She is
instrumental in Munchkin's ongoing product line expansion and growth
initiatives, including acquisitions, licensing and strategic alliances," said
Munchkin CEO Steven B. Dunn. "We are pleased to recognize Petty for her proven
record of strong legal management and strategic recommendations, which
position Munchkin for continued success."

Rader brings to her new role considerable legal experience, including several
years of practicing litigation, corporate and intellectual property law at
various firms in Los Angeles. During this time, she was deemed a "Rising Star"
by Los Angeles Magazine for three consecutive years, a prestigious distinction
earned only by 2.5 percent of California lawyers under 40, or who have been in
practice for 10 years or less.

"During my four years at Munchkin, I've had the opportunity to utilize my
legal expertise to further Munchkin's well-earned reputation as a leader in
the juvenile products industry," said Rader. "I look forward to providing
continued top-level strategic legal guidance for such an ambitious and
creative company."

Prior to her career in the legal field, Rader served as a brand manager for
Procter & Gamble. She received her Bachelor of Arts degree in history with a
double minor in business and women's studies from the University of
California, Los Angeles, and her Juris Doctor from Loyola Law School, Los

To learn more about Munchkin, please visit

About Munchkin, Inc.
A privately held, global company headquartered in Van Nuys, Calif., Munchkin,
Inc. creates baby products that excite, delight and make life easier for
today's parents. Founded in 1991, Munchkin, Inc. has always placed great
emphasis on innovation, redefining what baby products can achieve. As a
result, Munchkin has reinvigorated the category with improvements such as a
2-in-1 bottle brush design and White Hot® Technology that lets moms know if
the bath water or the car interior is too hot. A strategic alliance with
Church & Dwight Co., Inc., the maker of ARM & HAMMER™ baking soda^1, resulted
in a line of diapering products that work with pure, natural baking soda,
including the ARM & HAMMER™ Diaper Pail by Munchkin, winner of the American
Baby Bests Award. Munchkin, Inc. has won more than 40 industry awards,
including multiple wins of the coveted Target® Corporation Partner Award of
Excellence, the ASDA stores partnership award, and the Toys "R" Us 2011 and
2012 Vendor of the Year awards. Endorsed and recommended by sleep and safety
experts, medical professionals, toy specialists and parents, Munchkin products
can be found at retail outlets internationally. For more information, visit

^1 ARM & HAMMER, the ARM & HAMMER logo and the distinctive orange trade dress
are trademarks of Church & Dwight Co., Inc. and are used under license by
Munchkin, Inc.

Contact: Stephanie Proos
(619) 234-0345

SOURCE Munchkin, Inc.

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