New Delhi, Delhi, India, Thursday, August 22, 2013 -- (Business Wire India)
-- The first Indian automotive company initiates innovative marketing through
-- The partnership aims at introducing young generation's safe and responsible
Hyundai Motor India Limited (HMIL), the country's largest exporter and the
second-largest car manufacturer today announced its partnership with KidZania
India, an indoor theme that engages children through real life roleplay. Under
this agreement, Hyundai will establish the first Kids Driving School in KidZania
Mumbai, targeting the age group of 4-14 years. Hyundai's partnership with
KidZania Mumbai includes the Department of Motor Vehicle (DMV), Car Dealership &
Driving Street. The partnership will empower future drivers of India through an
authentic driving experience.
As a part of its youth engagement program, Hyundai aims to provide first-of- its
kind driving programme that will allow kids to learn the responsibilities of
driving as well as road and traffic safety guidelines. If they pass their
driving test they will be given a license that is valid in KidZania and can be
used to drive battery operated vehicles at the Hyundai driving street. As the
Hyundai Car Dealership kids can become an auto sales consultant, or a car
designer. All these initiatives will offer an experiential learning and make
kids enact different roles in a practical and active environment of experiences
in the automobile industry.
Mr. Nalin Kapoor- Sr. General Manager & Group Head Marketing, commented, “We
are delighted to be associated with innovative edutainment concept by KidZania.
Hyundai has always been on the forefront in innovation marketing and this is one
step in this direction. Unified with reality and entertainment, this initiative
will provide tutoring to kids on the automotive industry in an informative and
fun way. This type of knowledge embraces the understanding of road traffic
rules, basic driving skills, and responsible approach towards the safety. As a
responsible corporate we want to emphasis on the importance of safe driving, and
through this innovative marketing platform we will communicate the message of
safe driving to all the children.”
Mr. Viraj Jit Singh Chief Marketing Officer KidZania India, commented, “We are
extremely excited about having Hyundai Motor India, a globally successful brand
partner us on the 3 auto related activities. Hyundai is aligned with our
philosophy of social responsibility. The Hyundai DMV Road safety program at
KidZania Mumbai will through the use of top of the line simulators empower the
next generation of drivers in India with road-etiquette, social responsibility
and know-how of traffic rules.“
About the various programmes:
Hyundai Department of Motor Vehicle: This initiative provides safe driving
courses including driving rules and regulations through a tutorial provided by
the instructor. Children can acquire a driving license on the passing of a
driving test which will allow them to driver battery operated cars at KidZania.
This is where kids apply and test for their driver's license. Having a driver's
license means the kids can operate vehicles at the Driving Streets. The
establishment features instructional queue line videos top of the line
interactive driving simulators and a photo station where the driver's licenses
Hyundai KidZania Dealership: A scaled down version of Hyundai dealership with an
actual Hyundai cars on display. This gives children an opportunity to learn
about the highlights of a Hyundai Cars on display before experiencing an
automobile consultant role. The scaled dealership will have a car design area
for children to use their own creative thinking to design Hyundai cars.
Hyundai Driving Street: An area only designated for kids to drive battery
operated cars that have been fabricated to look like Hyundai cars.
Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor
Company (HMC). HMIL is the largest passenger car exporter and the second largest
car manufacturer in India. It currently markets nine car models across segments
- in the A2 segment it has the Eon, Santro, i10 and the i20, in the A3 segment
the Accent and the Verna, in the A4 segment the Elantra, in the A5 segment
Sonata and in the SUV segment the Santa Fe.
HMIL's fully integrated state-of-the-art manufacturing plant near Chennai boasts
advanced production, quality and testing capabilities. HMIL forms a critical
part of HMC's global export hub. It currently exports to around 120 countries
across EU, Africa, Middle East, Latin America, Australia and the Asia Pacific.
HMIL has been India's number one exporter for the past eight years
consecutively. To support its growth and expansion plans, HMIL currently has 370
dealers and more than 900 service points across India. In its commitment to
provide customers with cutting-edge global technology, HMIL set up a modern
multi-million dollar R&D facility in Hyderabad. The R&D center endeavors to be a
center of excellence in automobile engineering.
Corporate website: www.hyundai.co.in
Media contact details
Hyundai Motor India Limited,
Hyundai Motor India Limited,
IPAN H+K Strategies,
IPAN H+K Strategies,
Contributed via: Bloomberg Publisher WEB Service
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-0- Aug/22/2013 12:29 GMT
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