Starbucks Celebrates a Decade of Grounds, Growth and Giving Back in Chile
Starbucks celebrates 10^th anniversaries and continued growth in Chile and
LIMA, Peru & SANTIAGO, Chile -- August 22, 2013
Ten years ago, Chile and Peru opened their doors to Starbucks Coffee Company
(NASDAQ:SBUX). This week, both countries are celebrating a decade of growth
that has established more than 100 stores, employing 2,000 Starbucks partners
(employees) serving well over one million customers every month.
Rich Nelsen, Starbucks senior vice president of Latin America, said,
“Starbucks is incredibly proud to see how our partners connect with our
customers every day and the relevance the Starbucks brand enjoys in the
Peruvian and Chilean communities where we operate. Peru and Chile were the
first two markets Starbucks opened in South America ten years ago. We are
humbled by the success and trust we have earned with our partners and
customers in these communities, and we are excited for the bright future ahead
in these two important communities.”
Starbucks opened its 50^th store in Chile this month at Universidad Andrés
Bello in Santiago, marking a decade of sustained growth in the country. One
thousand partners have built meaningful connections with thousands of
customers to make the Starbucks Experience part of their daily routine, while
supporting communities through volunteering and community outreach. The
company is looking forward to accelerating its growth and bringing the
Starbucks Experience to more customers throughout Chile in 2014 and beyond.
Beginning next month, Starbucks stores in Chile will be operated by
longstanding partner Alsea.
This week, Starbucks is also celebrating 10 years of fulfilling Peruvians’
passion for coffee and a decade of consistent growth. Peru now operates 60
stores, employing nearly 1,000 partners in seven provinces. Starbucks Peru
will continue to grow and reach new customers in new cities. Starbucks is
proud of the long-term relationship with licensee Delosi, which shares
Starbucks values and commitment to partners and communities.
Since 2001, Starbucks has built a strong and proud relationship with coffee
farmers throughout Peru. Through Starbucks Ethical Sourcing program, called
C.A.F.E. Practices (Coffee and Farmer Equity), Peruvian farmers receive access
to training, tools and capital to improve coffee quality, increase yields and
have a positive impact on farmer livelihoods. Earlier this year, Starbucks
debuted Peru Aladino in the Starbucks Reserve® program, which brings the most
exotic and exquisite small-lot coffees to customers around the world.
Starbucks celebrated its decade of success in Chile and Peru with store
openings, special anniversary offers and in-store coffee tastings and
concerts. The festivities in Chile included an Unplugged Music Tour of three
national artists performing exclusive concerts at Starbucks locations in
Santiago. Peru held in-store coffee seminars in Lima and plans to celebrate
with partners and customers throughout August.
This month’s celebrations are important milestones in the region. With more
than 650 stores across 12 markets, Starbucks will serve more than 100 million
customers in Latin America this year. Through its commitment to community
service and farmer support, Starbucks creates a positive impact on the farming
communities from which it sources, as well as the communities where it
operates, with partners contributing more than 20,000 volunteer hours to date
in 2013. Starbucks plans to continue to grow its retail presence and celebrate
the coffee heritage of this diverse and dynamic region.
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing
and roasting the highest quality arabica coffee in the world. Today, with
stores around the globe, the company is the premier roaster and retailer of
specialty coffee in the world. Through our unwavering commitment to excellence
and our guiding principles, we bring the unique Starbucks Experience to life
for every customer through every cup. To share in the experience, please visit
us in our stores or online at www.starbucks.com.
Starbucks Media Contact
+1 (206) 318-7100
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