Boingo Expands Wi-Fi Advertising Services in Canada

  Boingo Expands Wi-Fi Advertising Services in Canada

Boingo Media Adds Rich Audiences of More Than 150 Million Consumers in Travel
               and Leisure Segments via BOLDstreet Partnership

Business Wire

LOS ANGELES -- August 22, 2013

Boingo Wireless (NASDAQ:WIFI), the leading DAS and Wi-Fi provider that serves
consumers, carriers and advertisers worldwide, today announced the expansion
of the company’s Wi-Fi advertising network in Canada, via new agreements with
BOLDstreet Wireless, the country’s leading provider of retail Wi-Fi solutions.

Boingo Media, Boingo’s advertising and sponsorship services group, will manage
display and video advertising sales and services at select BOLDstreet Wireless
Wi-Fi network locations in airports and malls throughout Canada. The new
non-exclusive advertising services agreement will allow Boingo Media to
introduce mobile marketers to a potential collective audience of more than 150
million consumers in key travel and leisure segments annually at BOLDstreet
locations.

Boingo Media will represent display advertising opportunities at eight
airports in British Columbia, Ontario and Alberta, including Calgary
International Airport, where Boingo Media is the exclusive Wi-Fi sponsorship
partner. The company will also enable brands to reach shoppers on the go with
video, display and other advertising engagements at 15 malls in Alberta and
Ontario provinces, including Toronto’s Yorkdale Shopping Centre, a luxury
shopping destination and one of the largest malls in Canada.

“Boingo Media’s leading engagement products and business model deliver rewards
to consumers, and enhanced value to advertisers,” said Tom Camps, CEO,
president and founder of BOLDstreet Wireless. “Their proven solution creates
new value and revenue for our venue partners, making them an ideal fit for our
network.”

“Our new agreement with BOLDstreet will allow the Boingo Media team to do what
we do best – introduce brand marketers to a rich audience of affluent,
connected consumers in ‘buying mode’ at premier Wi-Fi network locations,” said
Jon Landa, vice president of advertising sales for Boingo Media. “The Boingo
Media platform offers the scale, flexibility and creative solutions that
deliver new audiences to leading international brands, and our
cost-per-engagement model provides enhanced transparency and accountability to
our advertising partners.”

The agreement with BOLDstreet Wireless marks the continued expansion of Boingo
Media’s advertising footprint in Canada, which also includes more than 800
Starbucks stores, brand name hotels, restaurants and recreation areas. Boingo
Media recently added Canadian ad sales veterans to the team to manage the
growth of the company’s advertising network in the region.

Boingo Media’s global advertising network includes more than 65 airports, more
than 7,000 Starbucks company-owned stores in the U.S. and Canada, the New York
subway system, hotels, restaurants and cafes, stadiums and arenas, shopping
centers, metropolitan hotzones and more, accessible to more than 2.5 billion
consumers annually.

To learn more about Boingo Media advertising and sponsorship services, please
visit http://www.boingo.com/media.

About Boingo Wireless

Boingo Wireless, Inc. (NASDAQ:WIFI) helps the world stay connected. Our vast
footprint of small cell networks covers more than a million DAS and Wi-Fi
locations and reaches more than 1 billion consumers annually – in places as
varied as airports, stadiums, shopping malls, restaurants, universities, and
military bases. The Boingo platform is the only monetization engine of its
kind, driving revenue through carrier offload, advertising, location-based
data analytics, and consumer products like IPTV, high-speed broadband, and
Wi-Fi. For more information about the Boingo story, visit www.boingo.com. For
more information about Boingo Media, please visit http://media.boingo.com/.

About BOLDstreet Wireless

BOLDstreet makes retailers’ business better. Our patented technology platform
manages more than 100 million monthly visits – driving omni-channel consumer
engagement through Wi-Fi applications, public hotspots and mobile apps
integrated with our proprietary Consumer Mobility Pattern™ data. For more
information, visit boldstreet.com.

Boingo, Boingo Wireless, the Boingo Wireless Logo and Don’t Just Go. Boingo
are registered trademarks of Boingo Wireless, Inc. All other trademarks are
the properties of their respective owners.

Cautionary Statement Regarding Forward-Looking Statements

This press release contains “forward-looking statements” that involves risks,
uncertainties and assumptions. Forward-looking statements can be identified by
words such as “anticipates,” “intends,” “plans,” “seeks” “believes,”
“estimates,” “expects” and similar references to future periods. These
forward-looking statements include the quotations from management in this
press release, as well as any statements regarding Boingo’s strategic plans
and future guidance. Forward-looking statements are based on the company’s
current expectations and assumptions regarding its business, the economy and
other future conditions. Since forward-looking statements relate to the
future, they are subject to inherent uncertainties, risks and changes in
circumstances that are difficult to predict. The company’s actual results may
differ materially from those contemplated by the forward-looking statements.
Important factors that could cause actual results to differ materially from
those in the forward-looking statements include regional, national or global
political, economic, business, competitive, market and regulatory conditions,
as well as other risk and uncertainties described more fully in documents
filed with or furnished to the Securities and Exchange Commission (“SEC”),
including Boingo’s Form 10-K for the year ended December 31, 2012 filed with
the SEC on March 18, 2013, and Form 10-Q for the quarter ended June 30, 2013
filed with the SEC on August 9, 2013. Any forward-looking statement made by
Boingo in this press release speaks only as of the date on which it is made.
Factors or events that could cause the company’s actual results to differ may
emerge from time to time, and it is not possible for Boingo to predict all of
them. Boingo undertakes no obligation to publicly update any forward-looking
statement, whether as a result of new information, future developments or
otherwise, except as may be required by law.

Contact:

Boingo Wireless, Inc.
Media contact:
Katie O’Neill
Phone: 310-689-1163
Email: koneill@boingo.com
or
Boingo Media advertising sales contact:
Jennifer DeFrenza
Director of Digital Sales – Canada
Phone: 905-635-6298
Email: jdefrenza@boingo.com
 
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