Novelda Appoints Alf-Egil Bogen as Chief Executive Officer to Lead the Company to the Next Level

Novelda Appoints Alf-Egil Bogen as Chief Executive Officer to Lead the Company
                              to the Next Level

Bogen's expert knowledge and vast experience in the semiconductor industry
will support Novelda's continued growth

PR Newswire

OSLO, Norway, Aug. 22, 2013

OSLO, Norway, Aug. 22, 2013 /PRNewswire/ --Novelda, the provider of Nanoscale
Impulse Radar solutions, announces the appointment of Alf-Egil Bogen as Chief
Executive Officer. Bogen, one of the inventors of the successful AVR
Microcontroller, has been in the semiconductor industry for over 20 years and
most recently served as CMO for Atmel Corporation where he was based in San
Jose, California and as CMO for Energy Micro, assisting the sale of the
company to Silicon Labs in Texas.

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"I am very excited to work for Novelda. Their proprietary CMOS chips for radar
solutions open up a new world of opportunities. Not only can it see objects,
but it can also see through them!" says Alf-Egil Bogen. "I have been on their
board for a while, and also invested money in the company, so I really believe
in the company. Dag Wisland and his team have done a great job and established
a very impressive customer base for this product. I am looking forward to
working with Dag to take Novelda to next level," he continues.

Dag T. Wisland will be the President for the company and will focus more on
R&D moving forward. Dag is one of the founders of Novelda and says this about
getting Bogen on board: "Alf-Egil Bogen has the combination of technical and
business experience we need to take the next step. His long semiconductor
experience and the ability to get good results are very impressive. The entire
team is excited about this, and we look forward to working with him."

"Our strategy for the company involves a strong focus on turnkey solutions for
our OEM customers. We want to help them in the design of amazing radars for
medical, building automation, robots and many other applications. I am also
proud of the relationship with Samsung Thales to search for land mines. If we
can help saving lives with our technology that will feel very right," Bogen


Novelda AS is a privately held, R&D driven, Semiconductor Company, based in
Norway and specializing in nanoscale wireless low-power technology for
ultra-high resolution impulse radar.

The Novelda Impulse Radar is a complete CMOS radar system integrated on a
single chip: a sensor for human vital sign monitoring, personal security,
environmental monitoring, industrial automation and robotics. In addition to
being an alternative to, or complementing existing technologies such as video,
ultrasound and infrared sensors, it opens up for new application areas due to
its speed and resolution, and its ability to "see through" obstacles.

Novelda was founded in 2004 as a spinout from the University of Oslo, and
there is a strong Research & Development partnership with the university.

High-resolution image:

  oNovelda NVA6000 series Nanoscale Impulse Radar Chips
  oCEO Alf-Egil Bogen

Press Release Contact:
President Dag Wisland: dag(at)
CMO Aage Kalsaeg: aage(at)

Read more news from Novelda.


Contact: Novelda AS, + 47 22494119
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