Crossovers, Pickup Trucks Lift August Sales Nearly 14 Percent, According To Kelley Blue Book

 Crossovers, Pickup Trucks Lift August Sales Nearly 14 Percent, According To
                               Kelley Blue Book

Seasonally Adjusted Annual Rate Still on Track to Hit 15.6 Million Units in

PR Newswire

IRVINE, Calif., Aug. 22, 2013

IRVINE, Calif., Aug. 22, 2013 /PRNewswire/ -- New-vehicle sales are expected
improve 13.6 percent in August 2013 to a total of 1.46 million units,
according to Kelley Blue Book, the leading provider of new and
used car information. While affordable financing and generous incentive
offers continue to more than offset any downside risk associated with steadily
rising average transaction prices, low supply continues to impede the growth
of major automakers such as Ford, Subaru and Hyundai. Given current market
conditions, Kelley Blue Book believes that sales will remain on track to hit
15.6 million units in 2013.


Key Highlights for Estimated August 2013 Sales Forecast:

  oIn August, new light-vehicle sales, including fleet, are expected to hit
    1,460,000 units, up 13.6 percent from August 2012 and up 11.0 percent from
    July 2013.
  oThe seasonally adjusted annual rate (SAAR) for August 2013 is estimated to
    be 15.6 million, up from 14.5 million in August 2012 and down from 15.8
    million in July 2013.
  oRetail sales are expected to account for 86 percent of total sales in
    August 2013.

Accord, Civic and CR-V Help Honda Lead the Way with 17.3 Percent Improvement
in August
Honda has enjoyed tremendous growth so far this year, with sales up more than
8.4 percent year-to-date through July, thanks to the success of the redesigned
Accord, Civic and CR-V. Meanwhile, although not expected to post double-digit
gains this month, Ford has seen sales volume improve nearly 13 percent so far
this year, benefitting from its own batch of well-received redesigns. The bar
is raised to new heights with every passing model year and with so many
fuel-efficient, stylish alternatives available today, it has never been a
better time to buy a new car.

"Most automakers are seeing double-digit sales increases compared to last year
as retail sales remain a bright spot, even with more new models entering the
market," said Alec Gutierrez, senior analyst at Kelley Blue Book. "Subaru
continues to shine, estimated to be up 30 percent this month even with
capacity constraints, and Honda once again has one of the strongest
year-over-year growths. On the other hand, Ford could have been up double
digits, but has been hampered with production issues from both the Escape and

                                 Sales Volume ^1           Market Share ^2
Manufacturer                     Aug-13    Aug-12    YOY % Aug-13 Aug-12 YOY %
General Motors (Buick, Cadillac, 265,000   240,520   10.2% 18.2%  18.7%  -0.6%
Chevrolet, GMC)
Ford Motor Company (Ford,        216,000   196,749   9.8%  14.8%  15.3%  -0.5%
Toyota Motor Company (Lexus,     214,000   188,520   13.5% 14.7%  14.7%  0.0%
Scion, Toyota)
Chrysler Group (Chrysler, Dodge, 168,000   148,472   13.2% 11.5%  11.6%  0.0%
Jeep, RAM)
American Honda (Acura, Honda)    154,000   131,321   17.3% 10.5%  10.2%  0.3%
Nissan North America (Infiniti,  113,000   98,515    14.7% 7.7%   7.7%   0.1%
Hyundai-Kia                      119,000   111,127   7.1%  8.2%   8.6%   -0.5%
Volkswagen Group (Audi,          54,000    52,538    2.8%  3.7%   4.1%   -0.4%
Total ^3                         1,460,000 1,285,292 13.6% -      -      -
^1 Historical data from OEM sales announcements
^2 Kelley Blue Book Automotive Insights
^3 Includes brands not shown

Trucks, Crossovers Remain Atop Growth Segments, While Compacts Aren't Far
The growth in the truck segment appears to have no end in sight, thanks in
large part to the rise in new home construction taking place across the United
States. In addition to gains attributed to the housing market, the auto
industry is heading into the time of year where truck sales tend to ramp up.
With seasonal demand predicted to increase during the next few months, Kelley
Blue Book expects growth in the full-size pickup truck segment to continue

"The mid-size car segment, which had many redesigned models introduced last
year, is expected to be down nearly 2 percent in market share and is being
challenged by compact cars for the top segment, while both the large truck and
compact crossover segments are seeing the most improvement, up nearly 1
percent," said Tim Fleming, analyst at Kelley Blue Book. "The launch of the
new Toyota Corolla next month could provide the necessary sales for compact
cars to become the leading segment in the industry."

                       Sales Volume ^1           Market Share
Segment                Aug-13    Aug-12    YOY % Aug-13 Aug-12 YOY %
Mid-Size Car           230,000   222,695   3.3%  15.8%  17.3%  -1.6%
Compact Car            225,000   190,338   18.2% 15.4%  14.8%  0.6%
Compact Crossover      185,000   151,480   22.1% 12.7%  11.8%  0.9%
Full-Size Pickup Truck 185,000   151,937   21.8% 12.7%  11.8%  0.9%
Subcompact Car         62,000    56,094    10.5% 4.2%   4.4%   -0.1%
Total ^2               1,460,000 1,285,292 13.6% -      -      -
^1 Kelley Blue Book Automotive Insights
^2 Includes segments not shown

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About Kelley Blue Book (
Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the only vehicle
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SOURCE Kelley Blue Book

Contact: Chintan Talati, 949-267-4855,, or Joanna Pinkham,
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