Comcast Commemorates 50th Anniversary of the March on Washington with
Unprecedented Commentary from Civil Rights Leaders across Multiple Platforms
Interactive Website Chronicles Civil Rights Movement History on
Video Interviews with Civil Right Leaders, Including Rev. Billy Kyles, Mamie
Chalmers, Rep. John Lewis, and Former U.N. Ambassador Andrew Young to be
Available through Xfinity On Demand, Online, Comcast Newsmakers and E-Book
PHILADELPHIA -- August 22, 2013
To commemorate the 50^th anniversary of the March on Washington for Jobs and
Freedom, a major milestone of the Civil Rights Movement where Dr. Martin
Luther King, Jr. delivered his historic “I Have a Dream” speech, Comcast has
created a first of its kind video compilation to help chronicle the history
and impact of the movement. Called His Dream, Our Stories, the package
includes more than 80 unique and personal interviews with civic leaders,
elders, clergy, and activists, and will be available on Xfinity On Demand and
online through October 12^th and permanently at HisDreamOurStories.com.
Through commentary and archived footage, His Dream, Our Stories chronicles the
March on Washington, the legacy of Dr. Martin Luther King, Jr. and the Civil
Rights Movement through interviews from influential leaders, including Rev.
Billy Kyles, Rev. Jesse Jackson, Sr., former U.N. Ambassador Andrew Young,
Ernest Green of the Little Rock Nine, political leaders like Rep. John Lewis
and attendees of the March on Washington, the Detroit Walk to Freedom and the
Selma-Montgomery March. Other topics include sit-ins of the 1960s, the Atlanta
Student Movement, Memphis Sanitation Workers Strike of 1968 and the impact and
legacy of the Civil Rights Movement on minority communities of all types.
In addition to viewing the full library of interviews, visitors to
HisDreamOurStories.com will be able to submit their own stories commemorating
the 50^th anniversary of this pivotal event in our nation’s history. Users
will also be able to discover and learn about civil rights organizations which
continue to work toward equality and freedom, including the National Coalition
on Black Civic Participation, the National Urban League, the National
Association for the Advancement of Colored People and the National Civil
“Comcast and NBCUniversal are proud to contribute to this anniversary with
such compelling content about the fight for civil rights,” said Charisse R.
Lillie, Vice President of Community Investment, Comcast Corporation, and
President of the Comcast Foundation. “It’s important to remember Dr. King’s
legacy, and this unprecedented interactive multimedia package enables stories
to be shared like never before.”
In addition to HisDreamOurStories.com, which serves as the ongoing online
location for footage, features and finding and sharing information about the
Civil Rights Movement, Comcast and NBCUniversal are making the content
available across a variety of other platforms as part of current and planned
coverage of the August 28^th March on Washington anniversary.
*Xfinity.com/MLK: Open to both Xfinity customers and non-customers, this
microsite will include His Dream, Our Stories interviews as well as news
articles, photo galleries and video biographies relevant to the Civil
*Xfinity On Demand: Xfinity TV customers can access the “March on DC at 50”
folder to watch 80+ video interviews.
*Xfinity TV Player App: Xfinity TV customers can view 80+ video interviews
on mobile devices.
*His Dream, Our Stories e-book: In late August, an educational e-book from
NBC Publishing including 25 videos and an introduction from news
journalist Lester Holt will be available to download for free on iTunes,
Amazon and Nook stores.
*MSNBC: MSNBC will feature His Dream, Our Stories content online.
*NBC Owned Television Stations: NBC stations (including New York, Southern
California, Chicago, Philadelphia, Dallas-Fort Worth, Bay Area,
Washington, D.C., South Florida, San Diego and Connecticut) will have His
Dream, Our Stories content on their websites.
*InteractiveOne.com: The website from the RadioOne/TVOne family will
provide access to the videos on their NewsOne site as well as local sites.
*Comcast Newsmakers: Selected interviews will be inserted on CNN Headline
News as part of the National Edition of Comcast Newsmakers.
*RollingStone.com: Rolling Stone will feature His Dream, Our Stories
Additionally, anyone interested in utilizing the rich content library of His
Dream, Our Stories can embed any of the videos to share content on their own
websites, blogs and social media platforms.
For more information about Comcast and NBCUniversal’s diversity and inclusion
efforts, visit www.comcast.com/diversity.
About Comcast Corporation:
Comcast Corporation (Nasdaq: CMCSA, CMCSK) is a global media and technology
company with two primary businesses, Comcast Cable and NBCUniversal. Comcast
Cable is the nation's largest video, high-speed Internet and phone provider to
residential customers under the XFINITY brand and also provides these services
to businesses. NBCUniversal operates 30 news, entertainment and sports cable
networks, the NBC and Telemundo broadcast networks, television production
operations, television station groups, Universal Pictures and Universal Parks
and Resorts. Visit www.comcastcorporation.com for more information.
Katie Lubenow, 215-286-5691
Press spacebar to pause and continue. Press esc to stop.