Walmart Launches Free Layaway, Ditches Fees To Save Customers Cash
Walmart's Facebook fans enjoy 2-day head start on layaway; Retailer's Ad Match
program guarantees low holiday prices all season long
ORLANDO, Aug. 21, 2013
ORLANDO, Aug. 21, 2013 /PRNewswire/ --In front of 6,000 Walmart associates at
Walmart's annual holiday meeting Wednesday, chief merchandising and marketing
officer Duncan Mac Naughton introduced free layaway with no opening fee.
Beginning Sept. 13 through Dec. 13, layaway will kick off the retailer's
official start to the holiday season.
"Times are tough and it's not easy for many Americans – they are watching
every penny," said Mac Naughton. "All year long, but especially during the
holidays, our customers need a low price leader. This year, we are committed
to doing everything we did last year to help Americans save money – plus more.
More savings, more layaway items and our commitment that they can give their
families a great Christmas on a budget."
Walmart's free layaway means no opening fees, no gift-card reimbursements,
just free. Eligible layaway items include electronics, toys, jewelry, small
appliances and select sporting goods. And new in 2013 are infant toys and
automotive electronics such as speakers and stereos.
Walmart Facebook fans will enjoy a two-day head start this year with access to
layaway on Sept. 11 and 12.
Walmart's layaway will once again help customers purchase the newest
electronics from the brands they know and love like Apple, Google, Samsung,
Sony and more. A few of the top electronics the retailer expects to be popular
layaway gifts include:
oTablets such as the iPad, iPad Mini, Samsung Galaxy and Google Nexus
oSmartphones like the iPhone 5 or Samsung Galaxy 3 (prepaid only)
oPlayStation 4 and Xbox One consoles and new releases
oBig screen (60"+) smart TVs
Walmart also expects toys to be popular for layaway, including:
oBarbie Dream House
oBig Hugs Elmo
oZoomer, a robotic dog
oBikes and ride-on vehicles
oChildren's tablets and learning toys such as LeapFrog
Using layaway at Walmart is simple. Customers can start a layaway account in
any Walmart Supercenter or Walmart store (not including Neighborhood Markets)
by visiting the Walmart.com Services Desk. Once a layaway account is opened,
customers can make payments at any register in that store between Sept. 13 and
Dec. 13, 2013. Walmart will also send payment reminders and status updates to
customers via email.
In addition, for added convenience in purchasing select large items, including
ride-on vehicles, basketball goals and trampolines, Walmart is introducing new
"tear pad" slips that customers can bring to the Walmart.com Services Desk –
alleviating the need to carry select bulky items to the counter.
Here's how Walmart's 2013 layaway stacks up to previous years:
2011 Layaway 2012 Layaway 2013 Layaway
Open Fee $5 $5 $0
30,000 34,500 35,500
(may vary by
10% or $10, 10% or $10, 10% or $10,
whichever is whichever is whichever is
greater greater greater
Min. Purchase $15 per item, $50 $15 per item, $50 $15 per item, $50
total total total
Cancel Fee* $10 $0 $10
Days to Pay 60 90 90
Layaway customers can also take advantage of Walmart's Ad Match Guarantee.
That means Walmart will match the price of any local competitor's printed ad
for an identical item at the Walmart.com Services Desk. This includes layaway
items throughout the holiday season.
For more information, visit: www.walmart.com/layaway.
*Editor's Note: Cancellation fees do not apply in Ohio, Maryland, Rhode
Island, and the District of Columbia.
Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world save money and
live better – anytime and anywhere – in retail stores, online and through
their mobile devices. Each week, more than 245 million customers and members
visit our more than 10,800 stores under 69 banners in 27 countries and
e-commerce websites in 10 countries. With fiscal year 2013 sales of
approximately $466 billion, Walmart employs more than 2.2 million associates
worldwide. Walmart continues to be a leader in sustainability, corporate
philanthropy and employment opportunity. Additional information about Walmart
can be found by visiting corporate.walmart.com, on Facebook
atfacebook.com/walmartand on Twitter attwitter.com/walmartnewsroom.
Online merchandise sales are available at
Contact: Walmart Media Relations, Phone: 1-800-331-0085,
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