McDonald's® 365Black® Awards to Broadcast on Black Entertainment Television® August 25

 McDonald's® 365Black® Awards to Broadcast on Black Entertainment Television®
                                  August 25

Star-studded show to air on national television for first time in 10-year

PR Newswire

OAK BROOK, Ill., Aug. 21, 2013

OAK BROOK, Ill., Aug. 21, 2013 /PRNewswire/ -- McDonald's USA announced today
it will televise its annual 365Black Awards ceremony for the first time on
national cable television network Black Entertainment Television® (BET®).
Hosted by award-winning actress Taraji P. Henson, the program will air at 11
p.m. Eastern/10 p.m. Central Sunday, August 25. McDonald's 365Black Awards
will feature an all-star lineup of celebrity performers and presenters.
Comedian Jonathan Slocumb will open the broadcast that will feature
show-stopping performances by recording artists Erica Campbell, Estelle, Angie
Stone, Jordin Sparks and Yolanda Adams. Actors Jay Ellis and Omari Hardwick,
singer/actress Brandy and singer/songwriter LeToya Luckett, will be among
celebrities who will present the awards to this year's honorees.

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McDonald's 365Black Awards are given annually to salute outstanding
individuals who are committed to making positive contributions that strengthen
the African-American community. This year's honorees include: legendary
recording artist and "Empress of Soul" Gladys Knight; supermodel Beverly
Johnson; education leader Dr. Steve Perry; executive vice president of the
Chicago White Sox Kenny Williams; McDonald's owner/operator Roland Parrish;
teen entrepreneur Leanna Archer and youth environmentalist Charles Orgbon III.

"We are proud to team with BET to broadcast McDonald's annual 365Black Awards
for the first time," said Rob Jackson, McDonald's U.S. marketing director.
"McDonald's is committed to being deeply rooted in the community all year
long, and we're pleased to salute leaders who are dedicated to serving and
enriching those around us for the better."

McDonald's 365Black Awards launched in 2003 as an extension of the company's
365Black platform, which celebrates the pride, heritage and achievements of
African-Americans year-round. Fans can follow @McDonalds on Twitter for
updates on the awards show and join the conversation using #365BlackAwards.

About McDonald's
McDonald's USA, LLC, is the leading foodservice provider in the United States
offering a variety of wholesome foods made from quality ingredients to more
than 26 million customers every day.Nearly 90 percent of McDonald's 14,000
U.S. restaurants are independently owned and operated by local businessmen and
women. Customers can now log online for free at any of the 11,500
participating Wi-Fi enabled McDonald's U.S. restaurants. For more information,
visit, or follow us on Twitter (@McDonalds) and
Facebook ( for updates on our business, promotions and
menu items.

About BET Networks:
BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIAB), is the nation's
leading provider of quality entertainment, music, news and public affairs
television programming for the African-American audience. The primary BET
channel reaches more than 90 million households and can be seen in the United
States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET
is the dominant African-American consumer brand with a diverse group of
business extensions:, a leading Internet destination for Black
entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment
network targeting the 25- to 54-year-old African-American audience; BET
Digital Networks - BET Gospel and BET Hip Hop, attractive alternatives for
cutting-edge entertainment tastes; BET Home Entertainment, a collection of
BET-branded offerings for the home environment including DVDs and
video-on-demand; BET Event Productions, a full-scale event management and
production company with festivals and live events spanning the globe; BET
operates in the United Kingdom and oversees the extension of BET network
programming for global distribution.

The following trademarks used herein are owned by McDonald's Corporation and
its affiliates: 365Black, and McDonald's. ©2013 McDonald's


Contact: Molly McKenna, McDonald's USA,, (630)
207-6593; Paris Ivory, Burrell Communications,, (312)
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