Avon Names Megan Fox As The Face Of Instinct

                 Avon Names Megan Fox As The Face Of Instinct


PR Newswire

NEW YORK, Aug. 21, 2013

NEW YORK, Aug. 21, 2013 /PRNewswire/ -- Avon Products, Inc. announced today
that actress Megan Fox will serve as the face of Avon Instinct, a duo of
fragrances for him and her. The fragrances will launch globally beginning this
fall in Europe, followed by the U.S. and other regions in 2014. An iconic
beauty and a smolderingpresence on screen and off, Fox is the perfect fit for
the intensely exotic new scents – lush, fruity floral for Her and woody
aromatic for Him. Evoking the intoxicating feeling of losing inhibitions and
indulging desire, Instinct is an ode to the kind of sensuality that Fox

To view the multimedia assets associated with this release, please click:


"When Avon approached me to be the face of Instinct, I was thrilled about the
opportunity to represent these fragrances," explains Fox. "I'm so excited to
be a part of this brand I've always loved and respected."

"When we developed Avon Instinct, we were looking for someone who could
portray the essence of a wildly alluring fragrance," reveals Denise McEvoy
Vice President Global Fragrance Marketing, Avon. "No one evokes magnetic
attraction better than Megan—men and women alike see her as a bold,
captivating beauty. She's the perfect face for a scent that's intensely
alluring and a little bit dangerous."

The Notes: Avon Instinct captures the wild sensuality of the moment when
inhibitions disappear and the senses take over.The seductive fragrances
unleash primal instincts, empowering you to embrace the powerful force of
desire.Like the thrill of a chance encounter, the scents capture the
intoxicating experience of undeniable chemistry

The Ingredients:

For Her

  oSparkling Greens: A modern lush freshness which transports you to a secret
    garden where your senses are gently touched by dew drops and sunshine
  oCamellia ScentTrek™: One of Givaudan's exclusive ScentTrek™ ingredients,
    an intoxicating aroma surrounds you as layered petals unfold to reveal a
    seductive and alluring scent evoking carnal feelings of temptation and
  oSensual Sandalwood: A resinous top note that exudes a creamy, exotic woody
    sensation, giving it a distinct signature. Sensuous and skin-soft,
    sandalwood has a comforting effect, leaving you feeling wrapped in rich

For Him

  oWild Mandarin: Provides a juicy and exhilarating burst on top
  oSage: Herbaceous sage gives the fragrance a signature, earthy masculinity
  oEbony Wood: Deep ebony wood provides depth, strength and primal

AVAILABLE: February 2014

WHERE TO BUY: Available exclusively through Avon Representatives. To locate an
Avon Representative call 1-800-FOR-AVON or visit www.avon.com.

About Avon
Avon, the company for women, is a leading global beauty company, with nearly
$11 billion in annual revenue. As one of the world's largest direct sellers,
Avon is sold through more than 6 million active independent Avon Sales
Representatives. Avon products are available in over 100 countries, and the
product line includes color cosmetics, skincare, fragrance, fashion and home
products, featuring such well-recognized brand names as Avon Color, ANEW,
Skin-So-Soft, Advance Techniques, and mark. Learn more about Avon and its
products at www.avoncompany.com.

About Megan Fox
Actress Megan Fox has been in the spotlight since she was a teenager. Fox
first became a household name when she starred as Mikaela Banes in the first
two "Transformers" movies. She has since had roles in films including
Jennifer's Body, Friends With Kids, Jonah Hex, Passion Play and This Is 40.
Most recently, she wrapped production on Teenage Mutant Ninja Turtle for
Paramount which will be released in 2014. Fox regularly graces the covers of
fashion and beauty magazines internationally and is renowned for her iconic

SOURCE Avon Products, Inc.

Website: http://www.avoncompany.com
Contact: Elizabeth Bergman, Avon Products, Inc. 212.282.8197, Lauren Donner,
Tractenberg & Co., 212.929.7979, ldonner@tractenberg.com
Press spacebar to pause and continue. Press esc to stop.