Healthy Energy Shot 24K Becomes Ninth Reliv Product to Earn Patent

Healthy Energy Shot 24K Becomes Ninth Reliv Product to Earn Patent

Nutrient-Packed, Caffeine-Free Formula is the First Energy Product to Address
the Entire Fatigue Cycle, Providing Energy, Focus and Stress Relief

CHESTERFIELD, Mo., Aug. 21, 2013 (GLOBE NEWSWIRE) -- Reliv International, Inc.
(Nasdaq:RELV), a maker of nutritional supplements that promote optimal health,
this week announced that healthy energy shot 24K™ has earned a patent from the
US government. Dr. Carl W. Hastings, Reliv's chief scientific officer and
creator of 24K, made the announcement as part of opening night at Reliv's 25th
Anniversary International Conference.

"This patent validates the work our R&D team put into making 24K unlike any
other energy product on the market," Hastings said. "24K provides a healthy
alternative to the high-caffeine, high-sugar energy shots that have become so
prevalent in recent years. And with 24K, you not only get energy, but
nutritional support for mental focus and stress relief as well."

The patent for 24K comes two years after the product was first introduced and
was named the People's Choice for Favorite New Consumer Product by the
American Business Awards.

Cracking the Fatigue Cycle

Energy drinks have surged in popularity in recent years, and health advocates
have expressed concern about the excessive amounts of caffeine found in most
of these products. The U.S. Food and Drug Administration continues to
investigate reports of illness, injury and even death of people who drank
products marketed as "energy drinks" or "energy shots." In June, the American
Medical Association adopted a policy supporting a ban of the marketing of high
stimulant/caffeine drinks to adolescents under the age of 18.

"Most popular energy products rely on caffeine and sugar to provide a quick
jolt," Hastings said. "But this can cause an unhealthy spike in heart rate and
blood sugar, leading to an inevitable crash. Such stimulants only mask the
symptoms of fatigue. 24K provides a healthy solution by addressing the
underlying problem — the fatigue cycle."

Physical fatigue and mental fog go hand-in-hand, and stress is a leading
contributor to both. Together they make up the "fatigue cycle." 24K delivers
24 active ingredients backed by clinical research to address all three
factors. View healthy energy shot 24K's ingredient list.

24K becomes the ninth Reliv nutritional formula to earn a US patent, joining
Reliv Classic® for essential daily nutrition, Innergize!® for isotonic
hydration, FibRestore® for digestive health, Cellebrate® for weight loss,
Arthaffect® for joint health, ReversAge® for anti-aging, GlucAffect® for blood
sugar management and ProVantage® for performance nutrition. Note: the patents
for Reliv Classic and Innergize! have expired.

About Reliv International, Inc.
Reliv International, based in Chesterfield, Mo., produces nutritional
supplements that promote optimal nutrition along with premium skincare
products. Reliv supplements address essential nutrition, weight loss, athletic
performance, digestive health, women's health, anti-aging and healthy energy.
Reliv is the exclusive provider of LunaRich® products, which optimize levels
of lunasin, the peptide behind many of soy's health benefits. The company
sells its products through an international network marketing system of
independent distributors in 16 countries. Learn more about Reliv at
www.reliv.com, or on Facebook, Twitter or YouTube.

CONTACT: Media Contact:
         Mark Murphy
         mmurphy@relivinc.com
         636-733-1391