Alaska Airlines Appoints Three Leaders in Customer Innovation and Information Technology Divisions

Alaska Airlines Appoints Three Leaders in Customer Innovation and Information
                             Technology Divisions

PR Newswire

SEATTLE, Aug. 21, 2013

SEATTLE, Aug. 21, 2013 /PRNewswire/ --Alaska Airlines has named three new
managing directors to strengthen its growing Customer Innovation and
Information Technology divisions as part of an effort to become the easiest
airline to fly.

"These new positions highlight Alaska Airlines' continued investment in
customer-friendly technology and innovation," said Kris Kutchera, the
carrier's vice president of information technology. "They will help us achieve
our strategic goal of making our travelers' experience—from buying a ticket to
boarding their plane—as simple and efficient as possible. These individuals
are all innovators and entrepreneurs with deep roots in consumer technology,
and we welcome them onboard."

John Brewer has been named managing director of ecommerce and distribution. 
Brewer has more than 13 years of experience in ecommerce and online marketing.
He started his career as a brand manager at BMW and joined Microsoft in 2000
with responsibility for developing new online businesses. At Microsoft, he
held leadership roles in MSN, the Office Software division, and in Search,
incorporating travel, ecommerce, and multimedia into Microsoft's search
engine, Bing. Brewer also led global media product planning for Expedia, and
most recently served as director of ecommerce and digital marketing at TUI
Travel, one of the world's largest travel and tour operators. Originally from
Cardiff, Wales, Brewer earned a bachelor's degree from The University of
Reading and a master's degree in business strategy from the University of
Portsmouth.

Vikram Baskaran is Alaska Airlines' new managing director of airline
operations applications. Baskaran spent 14 years at United Airlines, most
recently as director of applications development, where he led a range of
programs including airport customer self-service, mobile tools for customer
service agents, irregular operations, resource management, crew planning,
supply chain management and operational metrics. He led the IT airport
operations system selection and transition for the United-Continental merger.
Baskaran earned a bachelor of science degree in mechanical engineering at the
College of Engineering in Guindy, India, and a master's degree in industrial
engineering at the University of South Florida.

Troy Kaser is taking on the role of managing director of customer systems
supporting all of Alaska Airlines' customer-facing technology, including
alaskaair.com. A 14-year veteran in ecommerce and mobile technology, Kaser
previously served as vice president of engineering at Expedia and vice
president of technology at Groundspeak. He pioneered Expedia's software
development team in London, which became an important technology and talent
innovation center. He also co-founded Fitropolis.com, an online guide to
Seattle's fitness facilities. Kaser earned a bachelor's degree at Florida
State University.

Alaska Airlines has a long history of customer innovation, including being the
first U.S. carrier to sell tickets on the Web and offer its customers online
check-in. Alaska continues to offer customer-friendly technology to make
flying easier with its industry-leading mobile applications and website and
its recent rollout of self-bag tagging, among other efforts. Learn more at
www.alaskaair.com/mobile.

Alaska Airlines, a subsidiary of Alaska Air Group (NYSE: ALK), together with
its partner regional airlines, serves 95 cities through an expansive network
in Alaska, the Lower 48, Hawaii, Canada and Mexico. Alaska Airlines has ranked
"Highest in Customer Satisfaction Among Traditional Network Carriers" in the
J.D. Power and Associates North America Airline Satisfaction Study^SM for six
consecutive years from 2008 to 2013. For reservations, visit
www.alaskaair.com. For more news and information, visit the Alaska Airlines
Newsroom at www.alaskaair.com/newsroom.

SOURCE Alaska Airlines

Website: http://www.alaskaair.com
Contact: Marianne Lindsey, Alaska Airlines, (206) 392-5101