As Seen On TV Announces Strategic Inventor Partnerships

           As Seen On TV Announces Strategic Inventor Partnerships

Company to Provide Category Leading Platform for Inventors and Entrepreneurs
with Lightning Launch and InventionHome

PR Newswire

CLEARWATER, Fla., Aug. 21, 2013

CLEARWATER, Fla., Aug. 21, 2013 /PRNewswire/ --As Seen On TV, Inc. (OTCQB:
ASTV), a leading multi-platform product marketing company and online shopping
destination, today announced a strategic partnership with Lightning Launch, a
prominent direct response product company, and Invention Home, a leading
product development and marketing company for inventors and entrepreneurs.
Under the arrangement, As Seen On TV will significantly increase its
participation in new product origination and licensing in the direct response
and As Seen On TV product categories. The three partners will assist inventors
to refine their concepts, produce prototypes, develop manufacturing details
and negotiate licensing arrangements for the direct response, live shopping
and mass-market retail channels.

"This new partnership exemplifies the category-leading platform we are
building at As Seen On TV," said Kevin Harrington, Chairman and Founder of As
Seen On TV. "We now work with inventors every step of the way, from feedback
on early submissions, to guidance through development and license
negotiations. We will even test the market for products through our soon to be
launched crowdfunding platform."

Lightning Launch was created by the marketers of the top-selling SeatPets,
traveling stuffed animals for kids that attach directly to the seatbelt. Based
on their experiences and in conjunction with As Seen On TV, Lightning Launch
created a framework to vet new products in a category now valued at $150B in
retail sales each year. "We're excited about the opportunity to partner with
Kevin Harrington and all of the inventors and entrepreneurs who appreciate his
experience transforming ideas into retail success," said Michael Noll, CEO of
Lightning Launch. "In the process, Kevin has made hundreds of inventors famous
and wealthy. Together we will help inventors navigate the foggy and often
perilous space from a great idea to the retail shelf."

"As Seen On TV receives thousands of creative ideas each year from ingenious
inventors and entrepreneurs. We've received well over 2,000 submissions
through alone. Our two new partners will help us scale
effectively and develop a unique portfolio of licensed products in the direct
response and As Seen On TV categories," said Ronald C. Pruett, Jr., CEO of As
Seen On TV.

InventionHome has been helping every day inventors for the past ten years with
a standard of excellence in product and invention licensing. The company has
made it possible for inventors worldwide to connect with companies across the
United States seeking new innovations. InventionHome works with thousands of
companies across many product categories including direct response and As Seen
On TV. "This is a great time to expand our relationship with As Seen On TV,
which will enable us to provide even more opportunities to inventors and their
creative ideas," said Russell Williams, President of InventionHome. "I look
forward to collaborating with both companies to help bring more great products
to market, and ultimately turn them into best-sellers."

As Seen On TV, Lightning Launch and InventionHome are already working on
numerous products together. The partners will also collaborate with other
select partners in the direct response category and corporate arena to bring
successful consumer products to market quickly and effectively. 

Inventors and entrepreneurs can submit their products at For more information on As Seen
on TV's upcoming crowdfunding platform, please visit

About As Seen On TV
As Seen On TV, Inc. (OTCQB: ASTV) is the leading multichannel distributor of
As Seen On TV products and serves up fun for engaged consumers worldwide.
Customers can find 1,500 products from As Seen on TV in the areas of
Household, Kitchen, Outdoor, Health & Beauty, Fitness, Clothing, Electronics,
Toys, Novelty, Pets, DVDs, and Food. Celebrities and industry experts often
endorse As Seen On TV products for their inventive nature and utility. For
more information, please visit or follow ASTV online at, @AsSeenOnTV on Twitter and

About Lightning Launch
Lightning Launch is a boutique DRTV firm with an inventor-centric focus. Its
in-house marketing experts and international distribution capabilities
streamline the infomercial-to-retail process. Each member of the Lightning
Launch team has the battle-proven skill set and well-honed gut instincts to
cut through the clutter and deliver great new products to the shelves of
mass-market retailers. The company is committed to helping people with great
ideas maximize the potential of their creativity and ingenuity. In a category
that has become all about 'speed to market', a partnership with Lightning
Launch makes it possible for the inventor to finally enjoy the advantage of
being the first big mover. For more information, please visit

About InventionHome
InventionHome is an industry leader specializing in invention and product
licensing. The company offers a unique model for assisting inventors through
the patent and invention process with the ultimate goal of licensing or
wholesaling theirclients' innovations to manufacturers, distributors,
retailers or As Seen On TV companies.For more information, please visit

Forward-Looking Statements

In accordance with the Private Securities Litigation Reform Act of 1995, we
caution you that, whether or not expressly stated, certain statements made in
this news release that reflect management's expectations regarding future
events and economic performance are forward-looking in nature and,
accordingly, are subject to risks and uncertainties. This information is
qualified in its entirety by cautionary statements and risk factor disclosures
contained in the Company's Securities and Exchange Commission filings,
including the Company's annual report on Form 10-K for the fiscal year ended
March 31, 2013. We caution readers that certain important factors may have
affected and could in the future affect the Company's actual results and could
cause the Company's actual results for subsequent periods to differ materially
from those expressed in any forward-looking statement made by or on behalf of
the Company.

SOURCE As Seen On TV, Inc.

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