Tripadvisor Survey Reveals Labor Day Travel Plans Are Up Six Percent This Year
Autumn Getaways on the Horizon for 86 Percent of U.S. Consumers
NEWTON, Mass., Aug. 21, 2013
NEWTON, Mass., Aug. 21, 2013 /PRNewswire/ -- TripAdvisor^®, the world's
largest travel site*, today announced the results of its annual Labor Day and
fall travel survey of more than 1,200 U.S. respondents, revealing 33 percent
of consumers are planning Labor Day trips, a six percent jump compared to last
year's holiday weekend (27 percent). What's more, consumers are also packing
to go on their autumn getaways soon, with 86 percent planning fall travel in
2013 – nearly equal to 85 percent that planned to travel last year.
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Leaving for Labor Day
oDriving is the most popular mode of transportation (63 percent) this Labor
Day, while 30 percent will take to the skies.
oOf those traveling for the holiday weekend, 42 percent plan to visit
family and friends. Twenty-five percent are trekking to the great
outdoors, 24 percent will make a beeline for the ocean, and 20 percent
will go on a city escape.
oNew York City is the most popular destination among those traveling for
Labor Day this year, followed by Denver, Seattle, Philadelphia and Boston.
Fall Vacation Trends
The main motivators for travel this autumn are fewer crowds (22 percent) and a
more pleasant climate (19 percent). Additionally, 32 percent of travelers
plan to spend more on their fall leisure trip in 2013, while 57 percent expect
to spend about the same as last year.
"Fall is the perfect time to get away, giving travelers the opportunity to
enjoy milder weather, smaller crowds and lower prices," said Brooke Ferencsik,
director of communications at TripAdvisor.
oMore than one-quarter (27 percent) of respondents will take three or more
trips this fall.
o56 percent of fall travelers will take a vacation lasting a week or
o52 percent book their fall vacation three or more months in advance.
o43 percent of travelers will enjoy a romantic getaway with a loved one
this fall and 38 percent will travel with family.
o42 percent are planning to visit a repeat destination, while 20 percent
will venture out to discover a new locale.
o42 percent of fall leisure travelers will enjoy a city trip and 34 percent
plan to head to the beach.
o74 percent are planning a hotel stay, 28 percentwill stay with family and
friends and 22 percent will rent a vacationrentalhome.
Top 5 Fall Activities:
1.View colorful fall foliage – 44%
2.Go wine tasting / visit a vineyard – 29%
3.Go to a food festival – 22%
4.Attend a football game / collegiate homecoming – 18%
5.Go to a state / county fair or fall festival – 18%
Additional Fall Travel Tidbits
oWhen it comes to fall treats, pumpkin pie is a favorite for 18 percent of
respondents, while 14 percent will opt for a slice of apple pie.
oApple cider is the fall beverage of choice (29 percent) followed by hot
chocolate (11 percent).
TripAdvisor^® is the world's largest travel site*, enabling travelers to plan
and have the perfect trip. TripAdvisor offers trusted advice from real
travelers and a wide variety of travel choices and planning features with
seamless links to booking tools. TripAdvisor branded sites make up the largest
travel community in the world, with more than 260 million unique monthly
visitors**, and more than 100 million reviews and opinions covering more than
2.7 million accommodations, restaurants and attractions. The sites operate in
30 countries worldwide, including China under daodao.com. TripAdvisor also
includes TripAdvisor for Business, a dedicated division that provides the
tourism industry access to millions of monthly TripAdvisor visitors.
TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 20 other
travel media brands: www.airfarewatchdog.com, www.bookingbuddy.com,
www.cruisecritic.com, www.everytrail.com, www.familyvacationcritic.com,
www.flipkey.com, www.gateguru.com, www.holidaylettings.co.uk,
www.holidaywatchdog.com, www.independenttraveler.com, www.jetsetter.com,
www.niumba.com, www.onetime.com, www.seatguru.com, www.smartertravel.com,
www.tingo.com, www.travelpod.com, www.virtualtourist.com,
www.whereivebeen.com, and www.kuxun.cn.
*Source: comScore Media Metrix for TripAdvisor Sites, worldwide, June 2013
**Source: Google Analytics, worldwide data, July 2013
©2013 TripAdvisor, Inc. All rights reserved.
Contact: Alison Croyle, (617) 670-6737, email@example.com
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