Choice Appoints New Vice President of Digital Commerce

            Choice Appoints New Vice President of Digital Commerce

PR Newswire

ROCKVILLE, Md., Aug. 21, 2013

ROCKVILLE, Md., Aug. 21, 2013 /PRNewswire/ --Choice Hotels International,
Inc.(NYSE: CHH), one of the world's largest hotel companies, today announced
the appointment ofKarmela Gaffneyto Vice President of Digital Commerce based
out of the company's global technology hub inPhoenix, Ariz.

Gaffney will report directly to Choice HotelsSenior Vice President, Global
Distribution, Robert McDowell. In this role, she will lead the development of
the Choice Hotels Digital Commerce strategy, including search engine
optimization, relationships with third-party providers, and ongoing
improvements to the functionality of ChoiceHotels.com and mobile and tablet
advances.

"Karmela will play a vital role at Choice, given our focus on technology and
innovation," said Robert McDowell. "Choice always strives to deliver more
reservations to our franchisees through the most cost-effective channels
available. Karmela's proven track record in Digital Commerce will help
position Choice for a strong finish to 2013 and beyond and further establish
the company's leadership role in hospitality technology and distribution."

Gaffney brings to Choice Hotels extensive experience in hospitality and
Digital Commerce. Before joining Choice, she served as Managing Director of
Marketing and eCommerce at Best Western. While there, she oversawbrand
strategies for traditional and digital marketing, growing the company's
business through social media, mobile and digital channels.

Gaffney has served in leadership positions with professional organizations
throughout her career. She is a past Co-Chair of the Hotel Internet Marketing
Committee for the Hospitality Sales & Marketing Association International
(HSMAI) and a recipient of the HSMAI "Top 25 Extraordinary Minds in
Hospitality and Travel." Gaffney is a graduate ofArizona State
Universitywith a bachelor's degree in broadcast journalism.

About Choice Hotels

Choice Hotels International, Inc. franchises more than 6,200 hotels,
representing more than 500,000 rooms, in the United States and more than 30
other countries and territories. As of June 30, 2013, 365 hotels,
representing more than 29,000 rooms, were under construction, awaiting
conversion or approved for development in the United States. Additionally, 83
hotels, representing approximately 7,200 rooms, were under construction,
awaiting conversion or approved for development in more than 15 other
countries and territories. The company's Comfort Inn, Comfort Suites,
Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban
Extended Stay Hotel, Econo Lodge and Rodeway Inn brands, as well as its Ascend
Hotel Collection membership program, serve guests worldwide.

Choice Hotels International offers the Choice Privileges® rewards program.
With nearly 17 million members worldwide, is one of the fastest growing hotel
loyalty programs in the travel industry.

Additional corporate information can be found on the Choice Hotels
International, Inc. web site, which may be accessed at www.choicehotels.com.

Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites,
Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban
Extended Stay Hotel, Econo Lodge, Rodeway Inn, Ascend Hotel Collection and
SkyTouch Technologyare proprietary trademarks and service marks of Choice
Hotels International.

©2013 Choice Hotels International, Inc. All rights reserved.

SOURCE Choice Hotels International, Inc.

Website: http://www.choicehotels.com
Contact: Choice Hotels: Scott Carman, Tel: 301-592-6361,
scott_carman@choicehotels.com