China Becomes World's Biggest Travel Spender According to Report

 China Becomes World's Biggest Travel Spender According to Report Chinese International Travel Monitor highlights shift toward
independent travel

PR Newswire

DALLAS, August 21, 2013

DALLAS, August 21, 2013 /PRNewswire/ --

China has overtaken the U.S. and Germany as the world's biggest spenders on
travel, with Chinese travelers spending $102 billion on international travel
in 2012, an increase of over 40 percent from 2011*.

 (Logo: )

 (Photo: )

The second annual Chinese International Travel Monitor (CITM) released today
by, the world's leading hotel booking website, reveals significant
insights into the changing behaviors of Chinese travelers and how the global
hotel industry is adapting.

Surveying more than 3,000 Chinese international travelers and more than 1,500
hoteliers around the world, the report found 75 percent of global
hoteliers say Chinese travelers now account for up to five percent of their
business. Nearly half (45 percent) say they have experienced an increase in
Chinese guests over the last year, with the greatest increases coming in APAC
(61 percent). Hoteliers see China as a positive growth market over the next
three years with one in 10 expecting to see an increase of more than 50
percent and almost half (47 percent) anticipating an 11-50 percent rise.

According to the report, the majority of overseas Chinese travel
(96 percent) has been for leisure purposes, while just over half (52 percent)
have also visited other countries for business or education.

In a growing trend, nearly two thirds (62 percent) of Chinese travelers say
they prefer to travel independently and not as part of a group. This
development was confirmed by the hoteliers surveyed, who say 70 percent of
Chinese guests now travel independently, compared with a much more even split
in 2012.

"The 2013 Chinese International Travel Monitor shows that the move to
independent travel identified in the last year's report is now preferred by
the majority of Chinese travelers," said Johan Svanstrom, Managing Director of Asia Pacific. "While in-roads have been made in this area,
governments will have to take this into account when organising their visa
application infrastructure and processes."

In addition, the CITM highlights areas for continued improvement for
accommodation providers. The ability to accept Chinese payment methods is seen
as the single most important offering from hotels, with over one-fourth (26
percent) of Chinese travelers feeling this is a key area for improvement.

Three-fourths (75 percent) of Chinese travelers say hoteliers need to improve
the provision of translated items, such as welcome literature, websites, TV
programs and newspapers, while almost half (42 percent) say that they would
like to see more Mandarin-speaking hotel staff.

Highlighting a disconnect between the desires of Chinese travelers and
provisions made by hoteliers, one-fourth (25 percent) of hoteliers say they
offer cultural awareness training to staff but 11 percent offer welcome
materials in Mandarin. Additionally, just over half (56 percent) of hotels
globally have invested less than $10,000** in developing programs and products
specifically catered to Chinese guests over the past 12 months.

When it comes to researching and booking travel, personal recommendation plays
an increasingly vital role, with almost one-third (30 percent) of Chinese
travelers saying they rely on advice from family and friends, followed by
online travel booking and review sites.

More than one-fourth of Chinese travelers (27 percent) use social media to
help them make decisions on vacation destinations, with this figure rising to
33 percent among travelers under 35.

"These insights highlight the need for hoteliers to adapt their marketing
strategies, with a particular focus on online and social media channels, to
attract Chinese travelers," said Svanstrom. "While the CITM shows hoteliers
are making positive steps towards catering to an increasingly mobile and savvy
Chinese travel market, it also shows the need for the global hotel industry to
adapt facilities and services to more extensively cater to the world's largest
market of travelers."

"In addition, programs being implemented by many governments and tourism
authorities to attract and facilitate for Chinese travelers are a positive
step in the right direction, but the pace of growth in the volume of Chinese
travelers appears to be outstripping the pace of change in the hotel
industry," he concluded.

*United Nations World Travel Organisation World Tourism Barometer, April 2013,
retrieved 16 July 2013,

**When asked 'How much money (in US$) has your property invested in programmes
or products catering specifically to the Chinese guest over the past 12
months', 56 percent answered under $10,000 had been invested.

To download the full report in English please

About the research

The Chinese International Travel Monitor (CITM) collects data
directly from both Chinese international travelers and international

The survey was commissioned in May 2013 through TNS amongst a representative
sample of 3,000 Chinese residents in mainland China who had paid for
accommodations on an international trip at least once in the past five years.
The questionnaire covered topics including but not limited to travel behavior,
booking methods and preferences for accommodations. carried out a global survey of more than 1,500 hotel
partners during May/June 2013. Responses were received from Argentina,
Australia, Brazil, Canada, Colombia, Denmark, Finland, France, Germany, Hong
Kong, India, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand, Norway,
Russia, Singapore, Spain, Sweden, Switzerland, Taiwan, Thailand, the UK and
the U.S.^®

Hotels.comis a leading online accommodation booking brand.Through the
Expedia, Inc. global network of websites,, LP connects travelers
with 220,000 properties around the world, ranging from international chains
and all-inclusive resorts to local favorites and bed & breakfasts, together
with all the information needed to book the perfect stay., LP
benefits from one of the largest hotel contracting teams in the industry,
obtaining the best rates for its customers, and offers frequent sales, special
deals and promotions. There are more than 7 millionGuest Reviewson the
websites from users who have actually stayed in the hotels to ensure customers
can make an informed choice when booking. Through,
LP'sindustry-leading loyalty programWelcome Rewards^®, customers can earn a
free* night for every 10 nights stayed at more than 85,000 hotels. Under
itsPrice Match Guarantee†, if a customer can find the same deal for less on a
prepaid hotel,, LP will refund the difference.Travelers can book
online or by contacting one of the multilingual call centers. Special apps for
mobile phones and tablets can also be downloaded
at customers to book on the
go with access to 20,000 last minute deals. publishes an
award-winning twice-yearly review of international hotel room price trends
called the Hotel Price Index™, which is now produced in 31
individual country editions, with North American data available
at Follow on Facebook
at, on Twitter
at and on YouTube
at, LP is part of
Expedia, Inc., the largest online travel company in the world with an
extensive portfolio that includes some of the world's best-known brands.,Finding You The Perfect Placeand the logo are either
registered trademarks or trademarks of,LP. All other trademarks
are property of their respective owners. © 2013,LP. All rights
reserved. CST # 2083949-50

*Your free night is good at any welcomerewards eligible property. The maximum
value of your free night is the average daily rate of your ten (10) nights.
Your free night does not include taxes and fees.

† Price match guarantee on hotel bookings. If you find a lower price on
exactly the same stay elsewhere, we'll match it or let you cancel your booking
without a penalty. Terms and conditions apply.


Contact: Press contacts: Pat Burek - Finn Partners for, Phone:
+1-(212)-715-1542, E-mail: , Twitter:
@finnpartners. Taylor L. Cole, APR, North America, Phone:
+1-(469)-335-8442, Email:, Twitter: @TravelwithTLC
Press spacebar to pause and continue. Press esc to stop.