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Fairway Market Enhances Shopping Experience for Customers With Hearing Loss



Fairway Market Enhances Shopping Experience for Customers With Hearing Loss

Hearing Loop Technology Now Active at the Deli Counter in Our Broadway Store

NEW YORK, Aug. 21, 2013 (GLOBE NEWSWIRE) -- Fairway Group Holdings Corp.
("Fairway") (Nasdaq:FWM), the parent company of Fairway Market, today
announced customers with hearing loss now can place orders at the Broadway
store's deli counter with greater ease, thanks to the installation of a
hearing loop. Fairway is the first supermarket in New York City to install
this technology.

The hearing loop works with an individual's telecoil-equipped hearing
instrument or cochlear implant. The person behind the deli counter will speak
into a microphone that is connected to the hearing loop, which transmits the
signal (speech) wirelessly to the T coil. The system blocks out ambient
background noise and amplifies the clerk's voice, making everything clearer.

"We are very pleased to incorporate this new technology into our flagship
store," said Herb Ruetsch, Chief Executive Officer of Fairway Market. "The
deli can be a very noisy environment, and our customers living with hearing
loss will greatly benefit from the hearing loop and enjoy a much better
shopping experience."

Hearing loops are promoted by the Hearing Loss Association of America and the
American Academy of Audiology.

About Fairway Market

Fairway Market is a high-growth food retailer offering customers a
differentiated one-stop shopping experience "Like No Other Market". Fairway
has established itself as a leading food retailing destination in the Greater
New York City metropolitan area, with stores that emphasize an extensive
selection of fresh, natural, and organic products, prepared foods, and
hard-to-find specialty and gourmet offerings, along with a full assortment of
conventional groceries. Fairway is headquartered in New York, New York.

Forward-Looking Statements

Except for historical information contained herein, the statements in this
release are forward-looking and make pursuant to the safe harbor provisions of
the Private Securities Litigation Reform Act of 1995; Forward-looking
statements involving known and unknown risks and uncertainties and other
factors that may cause Fairway's actual results in current or future periods
to differ materially from forecasted results. Food retail is a larger and
highly competitive industry, and Fairway's business involves many risks and
uncertainties, including, but not limited to: our ability to open new stores
on a timely basis or at all; our ability to achieve sustained sales and
profitable operating margins at new stores; the availability of financing to
pursue our new store openings on satisfactory terms or at all; our ability to
compete effectively with other retailers; our ability to maintain price
competitiveness; the geographic concentration of our stores; our ability to
maintain or improve our operating margins; our history of new losses; ordering
errors or product supply disruptions in the delivery of perishable products;
restrictions on our use of the Fairway name other than on the East Coast and
in California and certain parts of Michigan and Ohio; our ability to retain
and attract senior management, key employees and qualified store-level
employees; rising costs of providing employee benefits, including increased
healthcare costs and pension contributions due to unfunded pension
liabilities; our ability to satisfy our ongoing capital needs and
unanticipated cash requirements; and other risk factors detailed in our
filings with the Securities and Exchange Commission ("the SEC"), and available
at the SEC's website at www.sec.gov, You are urged to consider these factors
carefully in evaluating the forward-looking statements herein and are
cautioned not to place undue reliance on such forward-looking statements,
which are qualified in their entirety by this cautionary statement. The
forward-looking statements made herein speak only as of the date of this press
release and the company undertakes no obligation to publicly update such
forward-looking statements to reflect subsequent events or circumstances.

CONTACT: Investor Contact:
         Fairway Group Holdings Corp
         Nicholas Gutierrez
         Manager of Finance & Investor Relations
         (646) 616-8103
         Nicholas.gutierrez@fairwaymarket.com
        
         Media Contact:
         DKC
         Bruce Bobbins/ 212 981 5190
         908 585 5742
         Susan Graziano/ 212 981 5130
         917 886 5495
         Gary Baronofsky/212 981 5140
         917 439 8330
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