USA Technologies’ Customers Get “MORE.” with Access to Integrated Loyalty and Prepaid Program

  USA Technologies’ Customers Get “MORE.” with Access to Integrated Loyalty
  and Prepaid Program

Business Wire

MALVERN, Pa. -- August 21, 2013

USA Technologies, Inc. (NASDAQ: USAT), (“USAT”), a leader of wireless,
cashless payment and M2M telemetry solutions for small-ticket, self-serve
retailing industries, today announced details of its ePort Connect® loyalty
and prepaid program, called MORE.

Through MORE., USAT customers will be able to offer rewards and discount
offers for products purchased at their cashless-enabled locations to build
loyalty, repeat business and a greater understanding of their consumers’
purchasing preferences. MORE., offered as an enhancement to USAT’s
comprehensive ePort Connect® service, is a byproduct of USAT’s ongoing
commitment to drive additional value for customers through every connection to
its ePort Connect service.

MORE. enables USAT’s customers to offer either a standard or customized
reloadable card, giving their customers access to more rewards, more exclusive
offers and promotions and more discounts for future purchases at participating
self-service machines.

In keeping with USAT’s one-stop approach to service, the MORE. toolkit
includes everything necessary to get started and contains a variety of
marketing tools such as posters, postcards and coasters as well as prepaid
cards. In addition, USAT's integrated mobile marketing app will give vending
operators the ability to heighten the consumer experience, especially for
today's growing smart phone-oriented generation.

Under the standard MORE. program, customers will receive a variety of
marketing pieces including an initial supply of prepaid cards, a
customer-friendly online registration portal ( and access
to a loyalty and prepaid campaign manager through their ePort Connect online
reporting interface. USAT customers can also opt for an upgraded MORE. program
that enables them to customize the web interface, cards and marketing
materials with their company logo and colors.

“Our customers have been asking for a loyalty and prepaid solution that helps
them differentiate their service and build repeat business,” said Maeve
McKenna Duska, USAT’s vice president of marketing. “MORE. supports these
opportunities. In contrast to a cash-only environment with no connection to
the consumer, MORE. has the potential to drive new and repeat business through
special incentives, ongoing communications, new product information and
cash-back rewards. Owners and operators of self-service, unattended retail
terminals can establish a meaningful, one-to-one relationship with the
consumer, be proactive in drawing consumers in to purchase, and as a result,
increase sales and satisfaction with the service.”

According to the website of Consumer Insight Group, Inc., a strategic
marketing firm, consumers who buy three times, relatively quickly, are 67
percent more likely to become long-term, loyal customers. And, it notes that
loyal customers can make up 55-70 percent of a single retailer’s total sales.
In addition, a blog by Kobie Marketing, Inc., a loyalty service provider,
indicates that 54 percent of consumers will consider increasing their
purchases with a company for the rewards.

“Many of our customers are well aware of the opportunities a loyalty program
can provide. As such, MORE. has been well received, with a handful of
agreements already in place,” continued Duska. “We believe that adding MORE.
to all cashless-enabled locations is a smart investment that will appeal to
today’s consumer—an enhancement that can provide substantial upside in MORE.
ways than one.”

To speak with a USAT sales representative about MORE., call 1-800-633-0860 or
email For an overview of the program, visit

About USA Technologies:

USA Technologies is a leader of wireless, cashless payment and M2M telemetry
solutions for small-ticket, self-serve retailing industries. ePort Connect® is
the company’s flagship service platform, a PCI-compliant, end-to-end suite of
cashless payment and telemetry services specially tailored to fit the needs of
small ticket, self-service retailing industries. USA Technologies also
provides a broad line of cashless acceptance technologies including its
NFC-ready ePort® G8, ePort Mobile™ for customers on the go, and QuickConnect™,
an API Web service for developers. USA Technologies has been granted 85
patents; and has agreements with Verizon, Visa, Elavon and customers such as
Compass, Crane, AMI Entertainment and others. Visit the website at

Forward-looking Statements:

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of
1995: All statements other than statements of historical fact included in this
release, including without limitation, USAT's anticipated commercial
availability and costing of its new generation products, programs, and
services, are forward-looking statements. When used in this release, words
such as "anticipate", "believe", "estimate", "expect", "intend", and similar
expressions, as they relate to USAT or its management, identify
forward-looking statements. Such forward-looking statements are based on the
beliefs of USAT's management, as well as assumptions made by and information
currently available to USAT's management. Actual results could differ
materially from those contemplated by the forward-looking statements as a
result of certain factors, including but not limited to, business, financial
market and economic conditions; USAT’s ability to accurately predict future
market conditions, consumer behavior and levels of cashless usage; the ability
of USAT to obtain widespread commercial acceptance of its programs and
services, including its loyalty and prepaid programs; whether, and to what
extent, prepaid and loyalty programs will result in increased sales; and the
possibility that all of the expected benefits from adoption of cashless
payment and prepaid and loyalty programs, including any sales uplift, will not
be realized by all customers, or will not be realized within the expected time
period. Readers are cautioned not to place undue reliance on these
forward-looking statements. Any forward-looking statement made by us in this
release speaks only as of the date of this release. Unless required by law,
USAT does not undertake to release publicly any revisions to these
forward-looking statements to reflect future events or circumstances or to
reflect the occurrence of unanticipated events.



USA Technologies
Veronica Rosa
VP Corp. Comm. & Investor Relations
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