RadioShack Turns Up the Volume on AUVIO Music Accessory Line
Combined with In-Demand National Brands, Expanded Exclusive Private Brand
Audio Offering Cements RadioShack's Role as the Music Accessory Destination
FORT WORTH, Texas, Aug. 21, 2013
FORT WORTH, Texas, Aug.21, 2013 /PRNewswire/ --In a move sure to be music to
audiophiles' ears, RadioShack today announced the expansion of its exclusive
AUVIO^® line of music accessories. The expansion includes a dozen new
speakers, headphones and a wireless receiver.
"Development of our new AUVIO headphones, speakers and receiver resulted from
a new focus on consumer trends, market demands and growth in the audio
category," said Doug Lane, Vice President – Merchandising for RadioShack. "As
part of our focus on innovation in Private Brand, we began expanding the AUVIO
line last year. We're also known for featuring a top selection of the most
in-demand national brands, such as Beats by Dr. Dre, JBL, Skullcandy and SOL
REPUBLIC. Our latest AUVIO introductions round out the RadioShack portfolio
and provide consumers an even wider range of ways to enjoy their music."
This broad selection, convenient neighborhood locations, and associates
passionate about technology and music uniquely position RadioShack as the
music accessory destination.
RadioShack's expanded AUVIO Bluetooth^® speaker line includes a powerful home
speaker with innovative 3D sound technology, a mid-sized portable model that
doubles as a power bank, and pint-sized, colorful sound cubes. The company
also added new folding headphones in four colors as well as a noise canceling
model. And a new music receiver enables consumers to easily add Bluetooth
capability to existing sound systems. More details:
oAUVIO HBT6000 Amplified Bluetooth Speaker, a sleek home Bluetooth speaker
featuring Sonic Emotion^TM Absolute 3D^TM sound technology. This
award-winning innovation immerses your entire room in sound. Unlike
traditional speakers, there's no need to be directly in front of the
speaker to enjoy incredible sound. Priced at $199.99. Watch a demo.
oAUVIO PBT1000 Bluetooth Portable Speaker offers big sound in a portable
package with up to 13 hours of playback on a single charge. Doubles as a
portable power bank to keep other devices up and running. Priced at
$129.99. Get a closer look.
oAUVIO Cube Bluetooth Speakers offer ultimate portability in small packages
with up to six hours playback. Available in black, white, blue or purple.
Priced at $39.99.
oAUVIO Noise-Canceling Stereo Headphones reduce surrounding noise by up to
15dB and feature cushioned earpads and a padded, adjustable headband.
Priced at $79.99.
oAUVIO Folding Headphones with Mic offer form and function with a
tangle-resistant woven cord, a built-in mic, and choice of black, white,
blue or purple. Priced at $24.99.
In a category all its own, the small and mighty AUVIO Bluetooth Music Receiver
updates virtually any sound system to listen to music wirelessly from
Bluetooth-enabled smartphones, tablets, laptops or MP3 players. Priced at
$39.99, it's a bargain to update expensive home entertainment systems. Check
out the video here.
These product introductions build on earlier additions made in the second half
of 2012. Three items quickly became top sellers during the Holiday season and
have continued to gain new fans:
oAUVIO Bluetooth Portable Speaker easily fits in a backpack or bag, yet is
powerful enough to fill a room with your favorite tunes. Just $79.99.
Watch the video here.
oAUVIO Elite Series Headphones, a top-quality folding model with a case for
those who prefer on-ear listening. Priced at $99.99.
oAUVIO High-Performance In-Ear Metal Earbuds boast durability, great sound
and a flat, tangle-resistant cord at less than half the cost of comparable
national brands. Just $49.99.
In addition, RadioShack offers a top-rated, free AUVIO EQ App to help
consumers customize their listening experience by adjusting volume and
equalizer settings, navigating music, and more. Available for download on
iTunes and Google Play.
The company expects to continue expanding the line with additional
introductions later this year.
Available exclusively at RadioShack, top-selling AUVIO audio accessories offer
name brand performance at a great value. For more information, visit
www.RadioShack.com. Or learn more on YouTube and the techspecs blog.
Note: Review and giveaway units are available to media, bloggers and other
qualified outlets. Submit requests to Media.Relations@RadioShack.com.
About RadioShack Corporation
RadioShack (NYSE: RSH) is a leading national retailer of innovative mobile
technology products and services, as well as products related to personal and
home technology and power supply needs. RadioShack® offers consumers a
targeted assortment of wireless phones and other electronic products and
services from leading national brands, exclusive private brands and major
wireless carriers, all within a comfortable and convenient shopping
environment. RadioShack employs approximately 30,000 knowledgeable and helpful
sales experts globally. RadioShack's retail network includes approximately
4,600 company-operated stores in the United States and Mexico, and
approximately 1,000 dealer and other outlets worldwide. For more information
on RadioShack Corporation, please visit www.radioshackcorporation.com; to
purchase items online, please visit www.radioshack.com. RadioShack® is a
registered trademark licensed by RadioShack Corporation.
Media Relations, +1-817-415-2381, Media.Relations@RadioShack.com
SOURCE RadioShack Corporation
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