Toys"R"Us, Inc. Expands "Price Match Guarantee" To Include Pricing From Online Retailers In Advance Of The Holiday Shopping

Toys"R"Us, Inc. Expands "Price Match Guarantee" To Include Pricing From Online
             Retailers In Advance Of The Holiday Shopping Season

Company Will Match Prices from,,,, and More on Items Available in Its Stores,
Extending Its Ongoing Policy of Matching Competitors' In-Store Advertised

PR Newswire

WAYNE, N.J., Aug. 21, 2013

WAYNE, N.J., Aug. 21, 2013 /PRNewswire/ --Toys"R"Us, Inc. today announced
that it has enhanced its "Price Match Guarantee" on items available in its
Toys"R"Us^® and Babies"R"Us^® stores nationwide to include selected online
retailer pricing, removing any doubt before holiday shopping begins in earnest
that customers are receiving the best available prices. As part of this
enhancement, the company will match online pricing from,,,,,,,,, and^* on in-store
purchases of identical items.

Expanding Price Match Guarantee to include pricing from online retailers
further strengthens the company's ongoing policy of matching competitors'
in-store pricing on identical items when a shopper presents a local retailer's
current, valid print advertisement. The company will also continue to match and pricing in its stores, except in the instance of
online-only prices.

"We know that Toys"R"Us is THE preferred destination for parents when it comes
to making their children's holiday wishes come true, so we want to take away
any concerns our customers might have about maximizing their budgets," said
Richard Barry, Executive Vice President, Chief Merchandising Officer,
Toys"R"Us, Inc. "With online shopping growing rapidly, the addition of online
competitors to our already strong Price Match Guarantee enables consumers to
take advantage of our vast assortment of toys and juvenile products, while
being assured they are getting the best price."

Price Match is given at the time of checkout. Customers also have the
opportunity to receive a price adjustment retroactively at an "R"Us^® store if
a purchased item is advertised at a lower price at a local competitor within
seven days of their original purchase, as long as they have a valid receipt.
The difference will be returned to the customer in the same form of payment in
which the original purchase was made.

Prices are matched after deducting any Toys"R"Us coupons and all other offers
from the price. In addition, shipping charges are calculated and factored into
the cost of a competitor's online price before a price match is completed.
Other restrictions apply.^**

For additional information on Price Match Guarantee, please visit

* Excludes Amazon Marketplace.
**Items known to be out of stock or available in limited quantities will be
excluded from the company's Price Match Guarantee. Category offers, "Buy One,
Get One" offers, gifts with purchase, percent off discounts and doorbuster
items are also excluded. Price Match Guarantee will not be available on
Thanksgiving or Black Friday. When two or more of the same item are purchased,
Price Match will be limited to two of those items.

The company will not match any online items from Sunday, November 17 through
Cyber Monday, November 25, due to exclusive holiday deals offered during this
timeframe. Toys"R"Us will not honor competitor advertisements and websites
with typographical pricing errors, or online third-party "marketplace"
pricing. Clearance, closeout, limited time online offers, damaged product,
used, refurbished, open packages or liquidation sales are also excluded.

About Toys"R"Us, Inc.
Toys"R"Us, Inc. is the world's leading dedicated toy and juvenile products
retailer, offering a differentiated shopping experience through its family of
brands. Merchandise is sold in 877 Toys"R"Us and Babies"R"Us stores in the
United States and Puerto Rico, and in more than 660 international stores and
over 165 licensed stores in 35 countries and jurisdictions. In addition, it
exclusively operates the legendary FAO Schwarz brand and sells extraordinary
toys in the brand's flagship store on Fifth Avenue in New York City. With its
strong portfolio of e-commerce sites including,, and, it provides shoppers with a broad online selection of
distinctive toy and baby products. Headquartered in Wayne, NJ, Toys"R"Us, Inc.
employs approximately 70,000 associates annually worldwide. The company is
committed to serving its communities as a caring and reputable neighbor
through programs dedicated to keeping kids safe and helping them in times of
need. Additional information about Toys"R"Us, Inc. can be found on Follow Toys"R"Us, Babies"R"Us and FAO Schwarz on Facebook at, and and on
Twitter at and

SOURCE Toys"R"Us, Inc.

Contact: CONTACTS: Toys"R"Us, Inc., Jennifer Albano, (973) 617-5632,; or Linda DeNotaris, (973) 617-4398,
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