Starwood Hotels & Resorts Continues Expansion in Russia and CIS with the Debut of Aloft Hotels in Kiev

  Starwood Hotels & Resorts Continues Expansion in Russia and CIS with the
  Debut of Aloft Hotels in Kiev

Scheduled to Open in 2015, Aloft Kiev is Set to Shake up Ukraine’s Mid-Market
                                Hotel Category

Business Wire

STAMFORD, Conn. -- August 21, 2013

Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announced the
signing of Aloft Kiev, which will mark the entrance of Aloft Hotels into
Ukraine when it opens in 2015. Created to shake up the staid and traditional
mid-market hotel sector, Aloft is redefining the category with its different
by design approach to style and a vibrant social guest experience, at an
affordable price point.

“We are excited to grow Starwood’s presence in Eastern Europe as we bring the
Aloft brand to Ukraine,” said Michael Wale, President, Starwood Hotels &
Resorts, Europe, Africa and Middle East. “As one of the region’s most
important industrial, educational and cultural centers, Kiev has seen steady
increase in foreign tourist arrivals over the years and has become an
attractive leisure and business travel destination. Aloft is the perfect match
for a vibrant city like Kiev as it provides an entirely new, stylish and
affordable approach to hospitality within the mid-market segment.”

Aloft Kiev will be centrally located in the Central Business District (CBD),
in close proximity to numerous business establishments, and public, retail,
sports, culture and entertainment venues.

Pioneering initiatives in music, design, and technology have positioned Aloft
as a must-have brand for the next generation of travellers. Aloft has reported
consistently high guest satisfaction scores since its launch in 2008 and is
gaining market share and building traveller loyalty, reflecting the success of
the brand’s unique positioning.

“Aloft has become a popular choice for owners and developers around the world
looking to fill the void in the mid-market hotel category,” said Bart
Carnahan, Senior Vice President, Acquisitions & Development, Europe, Africa
and Middle East Division, Starwood Hotels & Resorts. “The signing of Aloft
Kiev underlines Starwood’s continued commitment to expanding our portfolio of
mid-market brands throughout Europe, with a focus on primary and secondary
markets throughout Russia and CIS.”

The new-build Aloft Kiev will comprise 310 guest rooms and 10 executive suites
all featuring the brand’s signature high ceilings, oversized windows and an
ultra-comfortable platform bed as well as large walk-in showers with
complimentary Bliss Spa^® products.

The hotel will also feature the brand’s signature Re:mix^SM lounge ^  and W
XYZ ^SM bar, providing guests with buzzing, atmospheric public spaces where
they can mix and mingle, read the paper, work on laptops, play a game of pool
or grab a drink with friends. The Re:charge^SM fitness centre will offer an
opportunity to re-energise and the unique Re:fuel by Aloft^SM  will introduce
a convenient deli option for guests on the go, with an array of sweet, savoury
and healthy food, snacks and drinks available 24 hours a day. The hotel will
also offer an all day dining restaurant and for meetings and events, the hotel
will offer eight creative meeting spaces and one ballroom, all equipped with
the latest generation of audio-visual hardware, as well as parking facilities.
The hotel is located very close to public transportation, allowing for easy
access to the city’s business and historical center, and is also within
walking distance of various cultural sites, shopping and entertainment
facilities.

The opening of Aloft Kiev will mark Starwood’s third hotel in Ukraine
following the opening of a Four Points by Sheraton hotel in Zaporozhye in 2011
and the signings of Hotel Bristol, a Luxury Collection hotel in Odessa, which
is due to open in 2014, and a new Sheraton hotel in Kiev, which is scheduled
to open in 2016.

About Aloft Hotels

With more than 75 hotels around the world, Aloft has changed the hotel
landscape by offering an experience and style that’s different by design
everywhere from Baltimore to Beijing to Bogota to Brussels – and everywhere in
between. For more information, please visitwww.alofthotels.com. Aloft, like
all brands within Starwood's portfolio, is proud to offer the Starwood
Preferred Guest®program, the industry’s richest loyalty program. To learn
more, please visitwww.spg.com.

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and
leisure companies in the world with 1,162 properties in nearly 100 countries
and 171,000 employees at its owned and managed properties. Starwood is a fully
integrated owner, operator and franchisor of hotels, resorts and residences
with the following internationally renowned brands: St. Regis®, The Luxury
Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton,
Aloft®, and Element®. The Company boasts one of the industry’s leading loyalty
programs, Starwood Preferred Guest® (SPG), allowing members to earn and redeem
points for room stays, room upgrades and flights, with no blackout dates.
Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of
world-class vacation experiences through villa-style resorts and privileged
access to Starwood brands. For more information, please visit
www.starwoodhotels.com.

Contact:

Press:
Starwood Hotels & Resorts Worldwide, Inc.
Amy Rosen, 203-964-4661
amy.rosen@starwoodhotels.com
 
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