News Corp to Launch Global Programmatic Advertising Exchange

  News Corp to Launch Global Programmatic Advertising Exchange

Business Wire

NEW YORK -- August 21, 2013

News Corp (NASDAQ: NWS, NWSA; Temp. ASX tickers: NNC, NNCLV)announced today
plans to launch a global programmatic advertising exchange allowing marketers
to collectively leverage the company’s leading online and mobile products and
rich first-party data for programmatic buying and real-time bidding. News Corp
properties will discontinue any remaining arrangements with third-party ad
networks.

The News Corp Global Exchange, which will roll out over the coming weeks,
comprises more than 50 leading web sites and mobile products, reaching
millions of highly engaged subscribers and users worldwide via WSJ.com,
Times.co.uk, NYPost.com, TheAustralian.com.au, News.com.au, MarketWatch.com,
TheSun.co.uk and more, including BallBall, the recently launched mobile app
and web site for exclusive European football highlights in Japan, Indonesia
and Vietnam.

News Corp Chief Executive Robert Thomson said, "Content aggregators would like
to commodify our content, while data scrapers would like to aggregate our
audience - the only way to reach the world's greatest content and the most
prestigious and lucrative audiences is directly through our digital
properties. Third parties are no longer invited to the party."

To support the private exchange, News Corp will be working with The Rubicon
Project as its global sell-side platform. News Corp enjoys a strong direct
relationship with its premier audience of affluent, engaged subscribers and
users, while the exchange will allow advertisers to target a number of
audience segments on a global scale via premium quality inventory and unique
data.

Each business unit will continue to maintain their existing dedicated
advertising sales teams in conjunction with the new programmatic exchange.

About News Corp

News Corp (NASDAQ: NWS, NWSA; Temporary ASX tickers: NNC, NNCLV)is a global,
diversified media and information services company focused on creating and
distributing authoritative and engaging content to consumers throughout the
world.The company comprises leading businesses across a range of media,
including: news and information services, sports programming in Australia,
digital real estate services, book publishing, digital education, and pay-TV
distribution in Australia.Headquartered in New York, the activities of News
Corp are conducted primarily in the United States, Australia, and the United
Kingdom. More information:www.newscorp.com.

Contact:

News Corp
Ashley Huston, 212-416-2025
ahuston@newscorp.com
 
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