Provigo Le Marché(TM) banner store opens in Kirkland!

New store means 100 new full and part-time jobs 
KIRKLAND, QC, Aug. 21, 2013 /CNW Telbec/ - (TSX: L) - Today the flagship 
Provigo Le Marché store opened in Kirkland. The opening ceremony took place 
in a festive atmosphere, in the presence of elected officials, local growers 
and business partners, as well as many enthusiastic customers and members of 
Provigo's management. In addition to the Provigo Le Marche location recently 
opened in Sherbrooke, five new stores under this banner will open in Magog, 
Saint-Bruno, Saint-Sauveur, Vaudreuil and Charlesbourg by the end of the year. 
"With our second Provigo Le Marché store now open, we're continuing to focus 
our mission of helping Québecers live life well by nourishing their joie de 
vivre", said Pierre Dandoy, Senior Vice President, Operations, Provigo(®), 
Provigo Le Marché(TM) and Loblaws(®) Québec. "The store offers an expanded 
range of fresh products and gives centre stage to a vast selection of local 
products, once again demonstrating the company's support of Québec and local 
growers and food processors." 
The store is located at 16900Trans-Canada Highway, near Saint-Charles 
Blvd. The opening of this store has created approximately 100new full and 
part-time jobs, bringing the total number of colleagues dedicated to providing 
outstanding customer service at this location to 300. This 7,670 m(2 )fresh 
take on a supermarket design has a sleek, yet warm atmosphere that offers 
customers the convenience of a full-service grocery store, with a distinctive 
food market style layout and a team that promises to offer its customers an 
exceptional shopping experience. 

    --  The Provigo Le Marché store offers a wide selection of fresh
        items and products from Québec growers and food processors.
    --  Consumers will discover more than 120 varieties of organic
        fruits and vegetables, a salad bar as well as a juice bar with
        freshly squeezed juice.
    --  Fresh seafood is delivered daily, including a wide selection of
        sustainable seafood and an oyster bar.
    --  In-store butchers are happy to share their expertise with
        customers to help them discover the beef aged in store, several
        varieties of sausages made on site as well as local products
        such as the Québec pork, milk-fed veal and lamb.
    --  The store also offers an incredible variety of ready-to-eat
        meals, including smoked meat, a sushi bar, several varieties of
        pizzas from the popular Pizzédélic brand and meals prepared by
        our chefs and ready to heat.
    --  A wide variety of cupcakes and macaroons as well as the smell
        of bagels baked in store.
    --  An incredible wall of cheese, over 3.3 metres high and with an
        assortment of 400 cheeses, including 300 from Québec, is
        located next to the deli counter, alongside an impressive
        selection of imported prosciutto and local pâtés and terrines.

The Kirkland Provigo Le Marché store also includes a team that's dedicated to 
wellness and ready to answer any questions consumers may have about health and 
nutrition. Alessandra Barba, in-store dietitian, will be happy to help 
customers read and understand the information on food labels, to plan tasty, 
healthier meals and to discover the Guiding Stars(®) program, an impartial 
rating system that uses stars to identify nutritious food choices at a glance. 
In addition, two owner-pharmacists affiliated with the CENTRESanté banner, 
Ms.Florence Melas and Mr. André Desjardins, offer customers a wide range of 
services such as measuring blood pressure, blood glucose and cholesterol 
levels as well as free delivery and renewal by phone of prescription 
medications. Finally the Énergie Cardio pour Elle fitness studio, located on 
the second floor of the store, offers many different dynamic group exercise 
classes, such as BODYSTEP, Zumba and Pilates.

"My team and I are very excited to operate under the new Provigo Le Marché 
banner. My 300 colleagues join me in inviting all West Island residents, as 
well as the many visitors travelling through the Trans-Canada Highway, to come 
visit us. Our store will amaze you with its impeccable customer service and 
its wide range of fresh local products and new services", said Store Manager 
Danny Leblanc.

Mr. Danny Leblanc and his team will continue to support their community and 
took the opportunity to donate $ 2 500 to the West Island Mission whose 
mission and purpose is to seek out and make a difference in the lives of 
people who struggle with poverty in the West Island of Montreal by providing 
food assistance and other related aid. The representative of West Island 
Mission, Mrs. Wendy Gariepy, thanked Provigo and stressed that it was the 
beginning of a wonderful collaboration between their organization and Provigo 
Le Marché.

About Provigo, a member of the Loblaw group
Provigo is a member of the Loblaw group, one of the largest private sector 
employers in Québec and Canada's largest food retailer. The Loblaw group 
employs nearly 30,000 people in the province of Québec through its 
400corporate, franchised and affiliated stores operated mainly under the 
Provigo(®), Provigo Le Marché(TM), Maxi(®), Maxi & Cie(®), Loblaws(®), 
Club Entrepôt Provigo(®) and Les Entrepôts Presto(®) banners. TheLoblaw 
group also offers Canada's strongest control (private) label program, 
including the President's Choice(®), no name(®) and Joe Fresh(®) brands. In 
addition, it makes available to consumers President's Choice Financial(®) 
services and offers the PC(® )points loyalty program.

SOURCE  Loblaw Companies Limited 
For more information or to schedule an interview 
The media are invited to contact: 
Geneviève Poirier Specialist, Corporate Affairs and Communications Provigo, a 
member of the Loblaw group or 1 800-361-1168 
Jade Lavallée-Labossière Hill+Knowlton Stratégies 514 349-9090 
Image with caption: "Baguette cutting at the official inauguration of the 
flagship Provigo Le Marché banner store in Kirkland. On the picture: Danny 
Leblanc, Provigo Le Marché Kirkland Store Manager, accompanied by Provigo, 
member of the Loblaw group management and Kirkland Mayor John W. Meaney. (CNW 
Group/Loblaw Companies Limited)". Image available at: 
To view this news release in HTML formatting, please use the following URL: 
CO: Provigo, member of Loblaw group
ST: Quebec
-0- Aug/21/2013 17:55 GMT
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