SONIC®, America's Drive-In®, Selects MICROS' Comprehensive Enterprise Solution
The nation's largest drive-in chain standardizes on MICROS POS and Enterprise
Back Office Solution
COLUMBIA, Md., Aug. 21, 2013
COLUMBIA, Md., Aug. 21, 2013 /PRNewswire/ --MICROS Systems, Inc. (NASDAQ:
MCRS), a leading provider of information technology solutions for the
hospitality and retail industries, announced that SONIC Corp. (NASDAQ: SONC),
the nation's largest chain of drive-in restaurants with over 3,500 locations,
has selected MICROS as its strategic enterprise solution partner. Included in
the solution is MICROS' point-of-sale for drive-in transactions, as well as
MICROS' enterprise solution including Enterprise Management, Enterprise
Inventory and Labor, Business Intelligence, and Loss Prevention systems for
above drive-in operations. This enterprise solution will be provided in a SaaS
model providing an economic and streamlined approach for SONIC and its
franchisees to deploy and maintain its technology.
SONIC's implementation of the MICROS solution has begun in corporate drive-ins
and all new drive-in openings. Installations at existing SONIC franchise
locations will follow shortly thereafter.
Known for its friendly drive-in service by iconic Carhops, SONIC has one of
the most differentiated service models in the quick-service industry. MICROS'
advanced development methodology and flexible product architecture enabled the
quick and efficient development of a next-generation solution for SONIC.
The MICROS solution will include a new audio system that will enhance the
drive-in experience and simplify operations. MICROS also developed customized
eLearning content for the SONIC Learning Management System, providing a fully
interactive training experience, which reduces drive-in training and provides
managers with both training scores and employee feedback.
"We look forward to standardizing our POS and Enterprise Back Office systems
across the SONIC brand. MICROS' ability to quickly understand our
requirements and develop a complete solution that exceeds our specific
requirements was impressive," stated Craig Miller, senior vice president and
chief information officer for Sonic Corp. "We also look forward to improving
customer service, operations and achieving gains in profitability through
enhanced loss prevention, and better controls on inventory and labor.
"MICROS' open technology and advanced integration capabilities will support
SONIC's enterprise technology strategy including enterprise supply chain,
SONIC's customer facing digital strategy and significantly enhance SONIC's
business analytics capability" added Mr. Miller.
"We are honored to be selected by SONIC as its strategic technology partner,"
stated Jenny Kurdle, executive vice president, United States & Canada for
MICROS. "With MICROS' innovative food and beverage technology solutions,
advanced eCommerce capabilities, and open systems platform, we are uniquely
positioned to help SONIC increase guest satisfaction, facilitate business
operations and grow its business."
About SONIC, America's Drive-In
SONIC®, America's Drive-In®, is the nation's largest chain of drive-in
restaurants with more than 3, 500 drive-ins serving approximately 3 million
customers every day. Over the past 60 years, SONIC has delighted guests with
signature menu items, more than 1 million drink combinations, friendly service
by iconic Carhops and ongoing support of education through its award-winning
Limeades for Learning® program. SONIC received top honors as America's "#1
burger quick service restaurant" in the 2013 Temkin Experience Ratings report.
For more information about Sonic Corp. (NASDAQ/NM: SONC) and its subsidiaries,
please visit www.sonicdrivein.com. Customers can also connect with SONIC at
facebook.com/sonicdrivein or on Twitter @sonicdrive_in.
About MICROS Systems, Inc.
MICROS Systems, Inc. provides leading enterprise-wide applications, services
and hardware for the hospitality and retail industries. Serving an extensive
portfolio of clients worldwide, MICROS solutions are utilized in over 567,000
hotels, casinos, table and quick service restaurants, retail, leisure and
entertainment, fuel and convenience, cruise, and travel operations in more
than 180 countries, and on all seven continents. MICROS combines its industry
knowledge and expertise to provide cloud-based, mobile and on premise
solutions that allow its clients to streamline operations and successfully
engage their customers.
MICROS applications include point of sale, property management, central
systems, business intelligence, eCommerce, loyalty, CRM, loss prevention,
distributed order management, labor management, inventory management, and
merchandise planning solutions. MICROS services include hosting and SaaS,
platform implementation and integration, strategic business consulting,
interactive marketing, design services including creative and user experience,
and managed services. MICROS stock is traded through NASDAQ under the symbol
For more information on MICROS and its advanced information technology
solutions for the hospitality and retail industries, please contact Louise
Casamento, Vice President of Marketing at (443) 285-8144 or (866) 287-4736.
You can also visit the MICROS website at www.micros.com or send an email to
firstname.lastname@example.org. Follow MICROS on Facebook, LinkedIn, YouTube, and the MICROS
The MICROS logo is a registered trademark of MICROS Systems, Inc.
All other product and brand names are the property of their respective owners.
Contact: Louise Casamento
SOURCE MICROS Systems, Inc.
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