Renesas Electronics America Explores the Future of MCUs and Designing for the Smart Society at ESC Brazil 2013

  Renesas Electronics America Explores the Future of MCUs and Designing for
  the Smart Society at ESC Brazil 2013

 Hear Renesas Experts Address Low-Power Embedded Design and Visit Booth #603
                for Renesas' Latest Technology Demonstrations

Embedded System Conference Brazil 2013

Business Wire

SANTA CLARA, Calif. -- August 20, 2013

Renesas Electronics America, a premier provider of advanced semiconductor
solutions, will showcase its microcontroller (MCU) expertise at the 2013
Embedded System Conference (ESC) Brazil, August 27-28 at the Transamerica Expo
Center in Sao Paulo, Brazil. Renesas will present various solutions designed
to enable a Smart Society. These will include the latest MCU solutions
optimized for low-power applications such as portable medical electronics,
home appliances, display, and motor control. Product demonstrations will be
held in booth #603.

Technical Insights

Renesas’ Mitch Ferguson, Director, Electronic Design Engineer, Consumer &
Industrial Business Unit is scheduled to speak about “Analog Interfaces for
Low-Power Design” on Wednesday, August 28 at 2:15 PM (UTC) in Room 1.

Renesas will address MCU design tips further during the sponsored sessions

  *“True Low-Power™ Concept—Implementing powerful embedded controls with
    minimum energy requirements”—presented by Hueliquis Fernandes, Office and
    Marketing Manager at Renesas Electronics Brazil.
    Date/Time: Tuesday, August 27 at 1:00 PM (UTC)
  *“The Future of MCUs—What you should ask your MCU supplier for your next
    embedded design”—presented by Semir Haddad, Director of Marketing,
    Microcontrollers at Renesas Electronics America.
    Date/Time: Wednesday, August 28 at 1:00 PM (UTC)

Renesas Product and Technology Demonstrations

  *RX100 – True Low Power™: Highlighting the core difference of its 32-bit RX
    MCU family, the first demo will feature Renesas' RX100 promotion board,
    which features the RX111 MCU and provides a graphic user interface (GUI)
    along with all the software necessary to experience the capability of this
    powerful device: True Low Power™, USB HOST and FUNCTION capability, and
    battery operation. The second demo will showcase the family’s ability to
    cycle through run mode and software stand-by.
  *RL78 – Low Power Display Solution: Featuring the RL78/L12 MCU, this demo
    will highlight the ultra-low power consumption the RL78/L12 can achieve –
    while still operating the LCD display – by operating the MCU’s low-power
    standby mode (Stop/Halt/Snooze) with a GUI.
  *Power of Two with Micrium: This demo will highlight the smooth integration
    of Micrium’s real-time operating system and middleware with Renesas’ RX62N
    and RX63N MCUs.
  *Wireless MCU Control: Featuring Renesas’ RL78/G14 MCU paired with
    Gainspan’s WiFi module and Micrium’s ucProbe and GUI, this demo will show
    users how to control an RDK board with the RL78 MCU either physically on
    the device or remotely through wireless technology.

For more information, follow Renesas Electronics America at @RenesasAmerica on
Twitter or

About Renesas Electronics America Inc.

Renesas Electronics America Inc., headquartered in Santa Clara, California, is
a wholly owned subsidiary of Renesas Electronics Corporation (TSE: 6723), the
world's number one supplier of microcontrollers and a premier supplier of
advanced semiconductor solutions including microcontrollers, SoC solutions,
and a broad range of analog and power devices. In the Americas, Renesas
Electronics America markets and sells industrial-type active-matrix LCD
modules from NEC LCD Technologies, Ltd., a global leader in innovative display
technologies. More information about the products offered by Renesas
Electronics America can be found at


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