Ogilvy PR Launches Espresso, a Public Relations Offering Designed Specifically for the Start-up Community

Ogilvy PR Launches Espresso, a Public Relations Offering Designed Specifically
                          for the Start-up Community

New Solution Helps Emerging Brands Be Relevant, Credible and Compelling

PR Newswire

SAN FRANCISCO, Aug. 20, 2013

SAN FRANCISCO, Aug. 20, 2013  /PRNewswire/ --Ogilvy Public Relations (Ogilvy
PR) today announced the launch of Espresso, a new service offering designed to
give emerging brands and start-up companies access to big brand thinking,
consultation and measurable results. Developed specifically with the needs of
emerging brands in mind, Espresso includes a range of services from brand
narrative and messaging through media exposure and influencer relations, all
within a simple, affordable and flexible cost structure.

Ed Messman, CEO of SpotRight, one of the first brands to experience Espresso,
stated, "We know we have a compelling business proposition, but we were
looking for help in creating our brand story in order for our target audiences
to appreciate the significance of what we are bringing to market. The ability
to tap into Ogilvy PR in a modular fashion affords us the value of a large
agency with the speed to market and entrepreneurial spirit of a startup."

Ogilvy PR shares a rich history of leveraging the power of storytelling in
helping brands be relevant, credible and compelling across communications
mediums. Ogilvy PR believes it is especially important for emerging brands to
define an ownable and memorable narrative, lest they allow someone else to
define them, or worse, not be noticed at all. See videos on Ogilvy events
focused on the power of storytelling in brand building:
http://youtu.be/DnQSS5Slf6U as well as Ogilvy PR's work on the future of
storytelling http://www.adweek.com/sa-article/it-s-all-about-story-142430 and

Luca Penati, managing director of the Global Technology Practice at Ogilvy PR
added, "Building on our strong industry reputation in helping to support and
grow some of today's biggest brands, Espresso is designed to offer emerging
brands access to our broad network of expertise within a flexible and
affordable cost structure. Developed with direct feedback from the start-up
and venture capital community, Espresso is individually tailored to meet a
company's specific public relations needs and budget. Those needs range from
shaping brand stories to building exposure to accessing relationships of

Ogilvy PR is currently a programming partner with Rock Health,a San
Francisco-based organization that supports digital health entrepreneurs
through a startup accelerator, public events, and open-source research. As a
programming partner, Ogilvy offers mentorship, consultation, and media
relations expertise to Rock Health and its start-up teams.

Halle Tecco, CEO and founder of Rock Health added, "We partnered with Ogilvy
because the new Espresso offering provides our start-ups the opportunity to
access the Ogilvy braintrust and public relations muscle. In return, Ogilvy
has the opportunity to work with the brightest minds that are changing

More information about the offering can be found here,

About Ogilvy  Public Relations:
Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary
communications leader operating in more than 85 officesacrosssix continents.
In 2012, Ogilvywas namedCannes Lions Network of the Year andMost Effective
Agency Network by the Effie Global Effectiveness Index, named Public Affairs
Consultancy of the Year by the Holmes Report, won Consumer Consultancy of the
Year in Asia Pacific (Holmes Report), and won the WPP global, top award (WPPed
Cream, Creme de la Creme) for the fifth time in six years. Ogilvy PR
integrates deeply with all Ogilvy & Mather disciplines (advertising, direct
marketing, activation, promotional, digital and entertainment)through the
proprietary Ogilvy Fusion™ approach to delivering comprehensive, business
solutions through content creation, community building, and communications
with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company
(NASDAQ: WPPGY), and one of the largest marketing communications companies in
the world. For more information, visit our website atwww.ogilvypr.comor
follow us on Twitter at @ogilvypr.

SOURCE Ogilvy Public Relations
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