Wheels Up Announces World-Class Team of Seasoned Private Aviation Professionals

  Wheels Up Announces World-Class Team of Seasoned Private Aviation

             Kenny Dichter Assembles Prestigious Management Team

               Redefining The Entry Point For Private Aviation

Business Wire

NEW YORK -- August 20, 2013

Wheels Up, the newly-launched revolutionary membership-based private aviation
company that eliminates fixed costs and provides unparalleled flexibility, has
named its prestigious Management Team. The announcement was made today by
Kenny Dichter, Founder and Chief Executive Officer of Wheels Up, along with
David Baxt, Co-Founder and President of Wheels Up. Mr. Dichter and Mr. Baxt
have assembled an esteemed leadership team with established expertise, further
guaranteeing the Company’s inevitable transformation of the private aviation

Wheels Up First King Air 350i Rollout (Photo: Business Wire)

Wheels Up First King Air 350i Rollout (Photo: Business Wire)

"The Executive Team that we have assembled possesses the knowledge and
innovation needed to effectively launch, develop and ensure the ongoing
success of Wheels Up. They are an energetic and dynamic group of business
pioneers with whom I’ve had the pleasure of working with throughout my career,
and I’m thrilled to have them join David and I in this venture,” said Mr.
Dichter. “Together we will build Wheels Up and revolutionize private

The Wheels Up Management Team includes:

  *Carl Thorsberg, Chief Financial Officer… Mr. Thorsberg has over 25 years
    of experience providing financial and strategic guidance to both start-up
    and established operations. He served as the CFO of Marquis Jet from 2002
    through 2011.
  *Rod Williams, Chief Marketing Officer & President, Wheels Up Canada… Mr.
    Williams joins Wheels Up from a 25-year career at Bombardier Aerospace,
    working in a variety of senior management positions with the Company, most
    recently serving as the Vice President of Marketing for the Business
    Aircraft division.
  *David Kaufman, Chief Operations Officer… Mr. Kaufman brings over 20 years
    of experience in founding and operating businesses. Most recently, he
    served ten years as Co-Founder and President of TOURGOLF. Prior to that,
    Mr. Kaufman was Co-Founder and COO of national restaurant chain, Cosi,
  *Robert Garrymore, President, Ventures… Mr. Garrymore has over 20 years of
    private jet aviation experience including aircraft management, charter,
    fractional sales, flight operations, aircraft sales and business finance.
    Most recently, he served as President of Executive Jet Management (EJM), a
    NetJets Inc. company.
  *Ronald Silverman, Executive Vice President, Ventures… Mr. Silverman was
    the former Senior Vice President of Aircraft Management Sales and Owner
    Services at Executive Jet Management (EJM), a NetJets Inc. company. He has
    sustained innumerable success throughout his career, starting as a
    dispatcher for a regional airline and followed by 12 years as the
    President of an Aircraft and Yacht Management Company.
  *Dave Hewitt, Executive Vice President, Safety… Mr. Hewitt has over 35
    years of aviation experience, including 30 years of involvement in Part
    135 operations in operational, technical and executive positions.
  *Rob Patris, Executive Vice President, Flight Operations... Mr. Patris most
    recently served as Vice President of Owner Services at NetJets, where he
    oversaw a team of 150+ and was responsible for all aspects of the customer
    service experience.
  *Gary Spitalnik, Executive Vice President, Events… Mr. Spitalnik has over
    20 years of experience activating and executing major brand events,
    sponsorships and hospitality programs in the world of sports,
    entertainment, music, arts, and culture. He served as Senior VP of Events
    Marketing and Special Projects at Marquis Jet, and subsequently with
  *Justin Walker, Executive Vice President, Partnerships… Mr. Walker most
    recently served as Head of Partnerships and Business Development at
    Inspirato. While with the Company, he created the Member’s Benefit Program
    and spearheaded partnership acquisition channels and events. Prior to
    that, Mr. Walker spent five years as Head of U.S. Partnerships at Visa
    Inc., where he successfully created and managed partnerships with
    companies such as Hyatt Hotels, Williams Sonoma, Priceline, Chevron and
    major card issuing financial institutions.
  *Terrence Truta, Chief Technology Officer… Mr. Truta has 15 years of
    experience working as a technology leader in pioneering entrepreneurial
    environments. Most recently, he served as CTO of Marquis Jet, where he
    designed and developed the Marquis Aircraft Reservation System (MARS).
  *Robert Withers, Executive Vice President… Mr. Withers has over 10 years of
    experience in sales and management in the private aviation industry. Most
    recently, he served as Vice President of Sports Marketing at Marquis Jet,
    where he was responsible for over $100 million in sales in the sports and
    entertainment industries.
  *Craig Blumenthal, Executive Vice President, Special Projects… Mr.
    Blumenthal has over 25 years of aviation and aerospace experience, with a
    diverse mix of both corporate and commercial airlines. Most recently, he
    served as Director of Aviation Programs for Discovery Land Company. He is
    an FAA-certified airline transport pilot with over 16,000 hours of flight
  *David Blechman, Executive Vice President… Mr. Blechman comes from the
    world of finance where he spent over five years with Cantor Fitzgerald on
    its equities trading desk. Prior to that, he was a Principal and CEO of an
    international wholesale textile company, with revenues of over $50
  *Todd Olson, Executive Vice President… Mr. Olson has 20 years of experience
    as a private investor and entrepreneur. He has deep experience in real
    estate, commodities, healthcare and personal products, technology and
  *Shoshana Dichter, Senior Vice President, Communications… Ms. Dichter has
    over 20 years of experience in the public relations and marketing
    communications industries. She previously served as Senior Vice President
    at Maury Rogoff Public Relations, and currently sits on the Board of
    Trustees for The School of Journalism and Mass Communications at The
    University of Wisconsin-Madison.

 For more information, please visit the Wheels Up website (www.WheelsUp.com)

About Wheels Up

Wheels Up is a revolutionary membership-based private aviation company that
eliminates fixed costs and provides unparalleled flexibility created and led
by Kenny Dichter, the Founder of Marquis Jet and innovator of the first
25-hour fractional jet card. Wheels Up has developed proprietary cutting-edge
applications and offers unrivaled personalized service, providing members with
a unique high-tech and high-touch experience. With a modest initiation fee and
reasonable annual dues, Wheels Up is designed to appeal to individuals and
corporations currently flying privately. With an 8,760-hour culture
(referencing the number of hours in a year), Wheels Up membership includes
Wheels Down, a corresponding lifestyle concierge service engaging members
through exclusive offerings such as special programs around major sporting
events, intimate concerts, culinary experiences and opportunities to meet
luminaries from the worlds of entertainment, politics and business.

Wheels Up will act as agent for the Wheels Up members, and is not the operator
of the program aircraft; FAA licensed and DOT registered air carriers
participating in the program will exercise full operational control of the
program aircraft.Any aircraft owned by Wheels Up will be dry leased to the
operating air carrier to facilitate operations by that carrier. For additional
information, please visit www.WheelsUp.com.

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