Fun Factor Increases at WEM, North America's Largest Mall

Fun Factor Increases at WEM, North America's Largest Mall 
EDMONTON, ALBERTA -- (Marketwired) -- 08/20/13 -- Conquer a zombie
apocalypse, ride the world's largest permanent indoor zipline, or
shop until you drop at West Edmonton Mall, North America's largest
entertainment and shopping complex. 
Transforming the shopping centre concept into a destination
attraction with entertainment, amusement and hotel options, West
Edmonton Mall continues to lead the way with new additions this
summer as both the Galaxy Quest 7D Experience and zipline attraction
are the first of their kind in Canada.  
"We're hearing from our guests that they want interactive
experiences," says Anna Alfonso, West Edmonton Mall Vice President of
Marketing. "West Edmonton Mall is all about providing experiences.
For people who enjoy rides, we want to provide rides that thrill and
for people who enjoy shopping, we're providing them with the best if
that is their form of entertainment."  
Experience the Mall 
Imagine a mall the size of a small city with two hotels (one is just
across the street), 10 attractions, 100 dining options and an overall
choice of more than 800 stores and services to choose from.  
At 5.3 million square feet, West Edmonton Mall always has something
new to explore. It's home to Galaxyland, the world's largest indoor
amusement park and the World Waterpark - with the world's largest
indoor wave pool - where the temperature is a balmy 31 degrees
Celsius every day of the year. For shoppers, there's the themed
Europa Boulevard, where Quebec-based department store Simons and
other higher-end fashion retailers are located - and that's just for
Now Playing  
It's all about fun at Galaxyland's newest attraction, the Galaxy
Quest 7D Experience - part movie, part ride and part game. Start with
3D visual effects, then add in wind machines, strobe lights, rapid
motion seats, and personal laser blasters. You'll find that due to
the interactive nature of the ride no two visits will be the same!
The attraction is currently playing two movies that rotate hourly:
Los Banditos and Zombies. Or zip over to the World Waterpark for the
world's largest permanent indoor zipline feature. Linetech Ziplines
has opened a zipline over 138 metres (450 feet) in the park. The
four-line system stre
tches over the entire wave pool. Riders zipline
at speeds up to 40-km/h (25 mph). While at the Waterpark - CNN Travel
just named the park as one of the Top 12 in the world - learn how to
catch a wave with newly introduced surfing lessons. And for something
just a bit different there is Marine Life's new touchpool, which
features animals to interact with. The pool includes a nursery for
shark pups, enabling guests to view and learn about the different
life stages of this marine species.  
Retail Therapy  
If it's chic, hot or trendy, chances are you'll find it at West
Edmonton Mall. From fashion to home fashion, flats to heels or gifts
to gadgets - and practically everything in-between - this mall is the
one-stop place to shop. With a tenant mix geared to all age groups,
here's a selection of some of the latest shopping options: 

--  Build-A-Bear just opened Canada's first new-concept and more interactive
    Build-A-Bear Workshop; 
--  Liquipel (liquid protection technology for smartphones, tablets and
    more) chose West Edmonton Mall for their first retail outlet in North
    America; and 
--  Spanish shoe retailer Camper unveiled their first Canadian location. 

They join a host of other major retailers including Aritzia, Coach,
Disney Store, J. Crew, Kiehls, Lacoste, Lululemon Athletica, Scotch
and Soda, Swarovski, Williams-Sonoma, and Zumiez.  
Later this year, Tiffany & Co. will open. "West Edmonton Mall is
proud to welcome Tiffany & Co. to the Northern Alberta marketplace,"
says David Ghermezian, President, West Edmonton Mall. "Tiffany is an
internationally recognized, first-in-class luxury jeweller found at
only the world's premier addresses. Our diverse and sophisticated
customer base recognizes excellence and will truly appreciate the
unique shopping experience Tiffany & Co. will offer."  
It's A Mall World  
So much more is in store when it comes to West Edmonton Mall - and
not just in regards to the numerous retail choices available. 
From a life-size replica of Christopher Columbus' Santa Maria - that
you can board - to an NHL-sized skating rink, a casino, a cinema
complex, commercial radio stations where the broadcast booths are
visible to shoppers, and even a chapel, West Edmonton Mall transforms
an urban bazaar into an unparalleled experience.  
"It's all about imagination. The Ghermezian family - owners of the
mall - continue to believe that anything can be done. Their goal has
always been to provide anyone who walks through the mall's doors with
an exciting and lasting experience," adds Alfonso.  
Edmonton Tourism promotes Greater Edmonton as the destination of
choice for tourism, conventions, major events and film production and
is a division of Edmonton Economic Development Corporation (EEDC).
Edmonton Tourism encourages socially and environmentally responsible
tourism. For more information, visit Learn more
about Edmonton through the stories of people who've experienced it at
Edmonton Tourism - Media contact:
Renee Williams
Media Relations Manager
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