Pioneer Connects the Dashboard with a New Line of In-Dash CD Receivers

  Pioneer Connects the Dashboard with a New Line of In-Dash CD Receivers

Eight 2014 In-Dash CD Receiver Models Offer Next Level Smartphone Connectivity

Business Wire

LONG BEACH, Calif. -- August 20, 2013

Pioneer Electronics (USA) Inc. today unveiled the first eight models of its
2014 lineup of in-dash CD receivers, the DEH-X6600BS, DEH-X6600BT,
DEH-X5600HD, DEH-X4600BT, DEH-X3600S, DEH-X3600UI, DEH-X2600UI and FH-X500UI.
The new models offer Pioneer’s great sound quality combined with numerous
smartphone-friendly features and technologies that match today’s on-the-go
consumer lifestyle, including Siri Eyes Free for iPhone^1, simplified
Bluetooth^®2 connectivity for hands-free calling and audio streaming, enhanced
Android^™ music playback compatibility, and Pandora^® internet radio.
Additional features like Pioneer’s exclusive MIXTRAX^® virtual DJ technology,
integrated HD Radio^®, multi-line displays and customizable illumination
provide greater listening and cosmetic flexibility to meet consumer demand.

Pioneer DEH-X6600BT In-Dash CD Receiver (Photo: Business Wire)

Pioneer DEH-X6600BT In-Dash CD Receiver (Photo: Business Wire)

“The smartphone has become a part of most consumers’ lifestyles and a source
of both entertainment and communication,” said Ted Cardenas, vice president of
marketing for the Car Electronics Division of Pioneer Electronics (USA) Inc.
“Pioneer’s new CD receivers provide various means for integrating a variety of
smartphones into the vehicle.”

SMARTPHONE INTEGRATION

Pioneer^® CD receivers are equipped for connectivity with today’s advanced
smartphone devices, incorporating Bluetooth technology, iPhone and Android
device compatibility, and USB connectivity.

                BLUETOOTH – The DEH-X6600BS, DEH-X6600BT and DEH-X4600BT offer
     ●   Bluetooth capability for hands-free calling as well as music
                streaming.
            
                When used with a compatible iPhone, Pioneer receiver models
                incorporated with Bluetooth support Siri Eyes Free for a safer
                and more convenient smartphone experience. With Siri Eyes Free
                users can utilize the power of voice control to make calls,
                select and play music, hear and compose text messages, get
                mapping information, listen to notifications, and add
                reminders.
            
                To simplify the Bluetooth pairing process with iPhone devices,
                both models feature Auto Pairing utilizing a physical USB
                connection. Users simply connect the iPhone to the Pioneer
                receiver using an iPhone to USB cable and the receiver
                automatically prompts the user to confirm pairing, eliminating
                the need to go through the wireless “searching for devices”
                process.
            
                Both models can store pairing data for up to three phones with
                the ability to quickly pair/add a new phone using Pioneer’s
                Guest Mode feature. With Guest Mode, the receiver prompts the
                user to choose which of the three registered phones to replace
                if an attempt is made to connect a new device.
            
                USB CONNECTIVITY^3 – In addition to USB connectivity with
                iPhone and iPod devices, flash drives and thumb drives, the
                new 2014 CD models can be connected using the integrated USB
          ●    port to Android devices that use the USB Media Transfer
                Protocol for music playback. This new compatibility enables
                basic controls (Play/Pause/FF/Rev/Random/Repeat) and the
                display of song/artist/album and time information when used
                with a compatible Android device.
                

ADDITIONAL MUSIC FEATURES

Pioneer continues to add exciting and fun features into the new single CD
lineup to enhance the driving experience:

              PANDORA INTERNET RADIO – With the ever popular Pandora internet
              radio, Pioneer’s new CD receivers offer quick access to the
              music streaming service when a compatible smartphone is
              connected. Song and artist selection can be made directly from
     ●  the face of the receiver when the Pandora app is launched from a
              connected smartphone. All eight new CD receivers provide these
              features when a compatible iPhone is connected via USB.
              Bluetooth integrated models (DEH-X6600BS, DEH-X6600BT and
              DEH-X4600BT) provide Pandora control and playback from Android
              based smartphones wirelessly.
              
              MIXTRAX – The new receivers incorporate MIXTRAX, Pioneer’s
              virtual DJ feature that takes the music from an iPhone, iPod
              touch, USB device, or certain Android devices and plays it back
          ●   with added transitions and effects. Following the beat of the
              music, the feature also includes six patterns of club-style
              illumination to enhance the mood with a dynamic dance club-like
              lighting effect.
              
              HD RADIO – HD Radio is built into the DEH-X5600HD model for
              playback of subscription free, high quality audio broadcasts.
          ●   The integrated HD Radio tuner provides playback of both
              traditional FM/AM and HD Radio multi-cast broadcasts and display
              of artist and song title information on the receiver display (if
              available).
              

ADVANCED COSMETICS

The cosmetics of the 2014 CD receivers (excluding DEH-X2600UI and DEH-X4600)
were redesigned for a more streamlined, sophisticated look and enhanced user
interface. Improvements start with a more customizable illumination and
display that can be matched to any vehicle dash illumination. The outer edges
of each receiver’s faceplate can be illuminated in a completely different
color from the main display and customized to the user’s preference. In
addition, in all models excluding DEH-X2600UI, DEH-X4600BT and FH-X500UI, fade
in/fade out illumination effects were added to visually represent the receiver
powering up or down, incoming Bluetooth calls, and the loading /ejecting of a
disc.

Pioneer’s eight single CD receiver offerings are available with suggested
retail prices starting at $90.

Pioneer Electronics (USA) Inc. is headquartered in Long Beach, Calif., and its
U.S. Web address is www.pioneerelectronics.com. Its parent company, Pioneer
Corporation, is a preeminent manufacturer of high-performance audio, video and
computer equipment for the home, car and business markets and is celebrating
75 years of innovation in the consumer electronics industry.

Do not use your Pioneer system if doing so will divert your attention in any
way from the safe operation of your vehicle. Always observe safe driving
rules. In some states certain operations of devices while driving may be
illegal. Where such regulations apply, they must be obeyed.

^1Siri and Siri Eyes Free is available only on iPhone 4S and iPhone 5 and
requires Internet access. Siri may not be available in all languages or in all
areas, and features may vary by area. Cellular data charges may apply.

^2Bluetooth functionality requires a compatible Bluetooth-enabled mobile
phone. Certain Bluetooth features may not be supported by all compatible
Bluetooth-enabled devices, and/or the functionality of such features may be
limited in certain devices or by certain wireless carriers.

^3Not every USB device is compatible with a Pioneer head unit containing a USB
port. Pioneer receivers containing a USB port are compatible with USB MSC
(Mass Storage Class) devices only, and are not compatible with DRM (Digital
Rights Management) content. Android compatibility using MTP (Media Transfer
Protocol) varies by device. For size and other limitations, please see Owner’s
Manual. Unauthorized copying of music or other files is strictly prohibited.
Optional USB extension cable is available for use with front USB ports.

PIONEER and MIXTRAX are registered trademarks of Pioneer Corporation.
ANDROID is a trademark of Google.
BLUETOOTH is a registered trademark of Bluetooth SIG, Inc.

PANDORA is a registered trademark of Pandora Media, Inc.
HD Radio is a proprietary trademark of iBiquity Digital Corporation.

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Contact:

Pioneer Electronics (USA) Inc.
Jaed Arzadon, 310.952.2451
jaed.arzadon@pioneer-usa.com
or
Katherine Harbeston, 310.952.2388
katherine.harbeston@pioneer-usa.com
or
Dana Block, 310.496.4460
dana@allisonpr.com