Molson Canadian(R) Launches New Online Store Powered by CafePress

Molson Canadian(R) Launches New Online Store Powered by CafePress

CafePress Announces Partnership With Molson Coors Canada

LOUISVILLE, Ky., Aug. 20, 2013 (GLOBE NEWSWIRE) -- Today, CafePress Inc.
(Nasdaq:PRSS), the World's Customization Engine® announced a new partnership
between CafePress Services and Molson Coors Canada, a subsidiary of Molson
Coors Brewing Company (NYSE:TAP) to bring branded apparel and consumer
products to millions of fans via the e-commerce store.

In response to consumer demand for products that feature the brand's iconic
maple leaf, Molson Canadian has launched a new online shop devoted to Canada's
premium lager products, including t-shirts, beer steins, pint glasses and
phone cases embellished with the emblematic red leaf.

"Fans of Molson Canadian reach out to us on a daily basis asking where they
can get access to shirts, hats and other items to show their allegiance to our
brands," says Hari Sihvo, Director of Sponsorship & Strategy at Molson Coors
Canada. "With the launch of an online shop, we now have a resource for Molson
Canadian beer drinkers to access great brand merchandise."

By years end, the Molson Canadian Shop, powered by CafePress, will also give
customers the ability to customize and personalize products in addition to an
enhanced selection of bar décor and seasonally relevant promotional
merchandise. CafePress Services has established itself as the go-to for brands
and corporate partners as a vehicle providing a wide array of personalized
products to online customers with seamless end-to-end services.

Molson Coors serves as the first brewing company using the CafePress platform.
The Molson Canadian brand is the first of several popular beers within the
company's portfolio in Canada that will soon launch integrated online shops.

"We appreciate how deep consumer loyalty can go when it comes to beer
preferences," says Ty Simpson, Vice-President of Business Development for
CafePress. "Once someone makes a connection to a particular style of beer or
brand, their loyalty becomes passion. Derived from regional reputation or
passed down generation-to-generation, the connection includes the slogans and
brand artwork."

The selection of t-shirts and gear currently features items such as:

  *Leaf Hooded Sweatshirt
  *Molson Canadian Stein
  *Molson Canadian iPhone 5 Switch Case

For more information, and to shop for Molson Canadian merchandise, visit:

About CafePress Inc.

CafePress is The World's Customization Engine®. Launched in 1999, CafePress
empowers individuals, groups, businesses and organizations to create, buy and
sell customized and personalized products online using the company's
innovative and proprietary print-on-demand services and e-commerce platform.
CafePress' portfolio of e-commerce websites and companies includes,,,, and and Additionally,
CafePress Services drives revenue for corporate partners by providing turnkey,
personalized e-commerce solutions. For more information click on

About Molson Coors Canada

Molson Coors Canada is the Canadian division of Molson Coors Brewing Company
(NYSE:TAP), a global brewer with operations in Canada, the U.S., U.K. and
Asia. The company proudly offers some of the most popular brands in Canada
with an award-winning brand portfolio which includes Molson Canadian, Coors
Light, Molson Export, Rickard's and Molson Canadian 67. Molson Coors also
partners with other leading brewers to offer such global brands as Heineken,
Corona and Miller Genuine Draft. Molson Coors Canada employs 3,000 Canadians,
operates seven breweries, including boutique breweries Creemore and Granville
Island, and invests in Canadian communities from coast-to-coast through its
various charitable initiatives and sports and entertainment sponsorships.
Molson Coors Canada is committed to promoting its products and events in a
responsible manner as part of an active, healthy lifestyle. For more
information visit the company's website,

CONTACT: Media Relations:
         Sarah Segal
         Investor Relations:
         Alex Wellins
         The Blueshirt Group

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