Casio Advances Pro Trek Series With Innovative New Timepiece

         Casio Advances Pro Trek Series With Innovative New Timepiece

PRW3000-1 Boasts Smaller Sensor and Lower Power Consumption with Casio's
Triple Sensor Version 3 Technology

PR Newswire

DOVER, N.J., Aug. 20, 2013

DOVER, N.J., Aug. 20, 2013 /PRNewswire/ --Known for its rugged, stylish and
versatile timepieces, Casio America, Inc. continues to raise industry
standards with the introduction of the PRW3000-1 to its PRO TREK series. Built
with Casio's next-generation Triple Sensor Version 3 Technology and Tough
Solar Power, the PRW3000-1 is the ultimate accessory for adventure seekers and
outdoor enthusiasts alike.

"The latest addition to our PRO TREK series is exciting, as the new timepiece
features cutting-edge technology, a smaller case, sleeker design, and improved
functionality," said Shigenori Itoh, Chairman and CEO of Casio America, Inc.
"The PRW3000-1 represents our continued dedication to providing quality
timepieces built to endure life's most exciting adventures."

The first of its kind, the PRW3000-1 is outfitted with the Casio's
next-generation Triple Sensor Version 3 Technology, which features a downsized
direction sensor and pressure sensor for altimeter/barometer readings and
thermometer. The benefit of this downsizing of the sensors means it takes up
only 5% of the space of the previous sensor and consumes only 10% of the
energy, improving the frequency and resolution of altitude readings from 5m to
1m increments and from 5 seconds to 1 second respectively. This coupled with
an increase in continuous compass measurements from 20 seconds to 60 seconds
increases the accuracy and speed with which these features monitor nature's
elements and how they are utilized for high energy activities across the

Another new feature in the PRW3000-1 is an atmospheric pressure trend alarm
that gives a notification in response to sudden swings in atmospheric
pressures, to keep users constantly informed of pressure swings that might
otherwise be overlooked.

Equipped with Casio's Multi-Band 6 Atomic Timekeeping technology, the
PRW3000-1 alleviates concerns about changing the time for daylight savings
time or leap years. This timepiece automatically synchronizes with atomic
clocks in the US, Germany, the UK, China and two in Japan based on the user's
home city setting.

The PRW3000-1 also operates with Casio's Tough Solar Power Technology. Its
battery life is approximately six (6) months without further exposure to light
and the watch has a Power Save feature that allows the timepiece to power down
when not exposed to light for a certain period of time, thus conserving
energy. This eco-friendly solar battery powered timepiece can be charged even
in low or fluorescent light, eliminating the need for continuous battery

Designed with the most innovative technological functions, the PRW3000-1
possesses the following comprehensive feature set:

  oTough Solar Power
  oMulti-Band 6 Atomic Timekeeping
  o100M Water Resistant
  oLow Temperature Resistant (-10C/14F)
  oDigital Compass with Bearing Memory
  oBarometer with tendency alarm
  oSunrise and Sunset Data
  oWorld Time (48 Cities + UTC)
  oFull Auto EL Backlight with Afterglow
  o4 Daily Alarms + 1 SNZ
  o1/10 Second Stopwatch (1,000HR)
  oCountdown Timer (24HR)
  o12/24 Hour Formats
  oPower Saving Function

With a gray, soft urethane band, the PRW3000-1 is lightweight and provides
durability and comfort on every excursion. The PRW3000-1 will be available in
September 2013 at select jewelers and retailers nationwide for a MSRP of $300.
For additional information on Casio's PRO TREK outdoor watch series, please

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer
Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer
electronics and business equipment solutions. Established in 1957, Casio
America, Inc. markets calculators, keyboards, digital cameras, mobile
presentation devices, disc title and label printers, watches, cash registers
and other consumer electronic products. Casio has strived to fulfill its
corporate creed of "creativity and contribution" through the introduction of
innovative and imaginative products. For more information, visit

SOURCE Casio America, Inc.

Contact: Christine Azzolino/Amanda Pecora, Coyne PR, (973) 588-2000,,, Sue Vander Schans, CASIO AMERICA,
INC.,(973) 361-5400,
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