Johnnie Walker Introduces Johnnie Walker Platinum Label® Its U.S. Portfolio Bringing a Tradition of Private Blends Stateside in

 Johnnie Walker Introduces Johnnie Walker Platinum Label® Its U.S. Portfolio
          Bringing a Tradition of Private Blends Stateside in August

PR Newswire

NEW YORK, Aug. 20, 2013

NEW YORK, Aug. 20, 2013 /PRNewswire/ --Johnnie Walker announces its next step
in the art of blending with the release of Johnnie Walker Platinum Label®
blended Scotch whisky. Inspired by a Walker family custom to craft exclusive
Scotch whisky blends for private gatherings that were never sold, Platinum
Label is the most perfectly crafted 18-year-old blended Scotch whisky John
Walker & Sons has ever made and will now be available in the United States
this August.


Like the rare and precious metal for which it's named, Johnnie Walker Platinum
Label is rich and refined – delivering the depth and complexity expected from
a full flavored Johnnie Walker blend. Crafted from single malt and grain
whiskies, each matured for a minimum of eighteen years, Johnnie Walker
Platinum Label is a complex, delicate, smoky blend harboring deep layers of
flavor that perfectly balance the diverse character of the distilleries from
which it came and the wooden casks in which it has rested.

"Since the days of John Walker, private blends have played an important role
in the House of Walker. It's the smaller, exclusive settings and experiences
that often produce the best memories," said Master Blender Jim Beveridge. "We
blended Johnnie Walker Platinum Label as a whisky to be enjoyed responsibly
during those treasured moments."

Master Blender Jim Beveridge draws the whiskies in this blend from a limited
number of casks, carefully selected from only twenty to twenty-five
distilleries due to their exceptional character. Johnnie Walker Platinum
Label is a skillful blend of style and substance artfully crafted by

The recommended serve for Johnnie Walker Platinum Label is neat or with a few
drops of distilled water.The water unlocks the richness of the preciously
crafted 18-year old whisky and releases a drange of aromas from tart
tangerines to woody almonds and creates a deeply satisfying tangy and fruitful
flavor profile.

"Johnnie Walker Platinum Label is the brand's biggest product launch since the
introduction of Blue Label," said Brian Radics, Director of Scotch Whisky,
Diageo. "It has been received extremely well globally. The quality of the
liquid and the flavor of the whisky will continue to bolster our position as
the world's leading Scotch whisky brand."

Johnnie Walker Platinum Label will be available nationwide this August with a
suggested retail price of $110. For more information, please visit

Johnnie Walker reminds you to please drink responsibly.

About Johnnie Walker®:
Johnnie Walker is the world's number-one selling Scotch Whisky brand,
representing the concept of personal progress for the many people who enjoy it
in more than 200 countries worldwide, just as it did to John Walker, who
founded the business in 1820. A combination of consumer insight, determination
and commercial astuteness enabled three pioneering generations of Walkers to
grow a small grocery store into an international Scotch whisky business
selling stylish, globally recognized brands that today define the Scotch
whisky category.

About Diageo –
Diageo is the world's leading premium drinks business with an outstanding
collection of beverage alcohol brands across spirits, beer and wine. These
brands include Johnnie Walker, Crown Royal, JεB, Windsor, Buchanan's and
Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Baileys, Captain
Morgan, Tanqueray and Guinness.

Diageo is a global company, with its products sold in more than 180 countries
around the world. The company is listed on both the New York Stock Exchange
(DEO) and the London Stock Exchange (DGE). For more information about Diageo,
its people, brands, and performance, visit us at For our
global resource that promotes responsible drinking through the sharing of best
practice tools, information and initiatives, visit

Celebrating life, every day, everywhere.


SOURCE Johnnie Walker

Contact: Erin Jevis, Hunter Public Relations, 212 679-6600,; or Jim Sias, Diageo, 646 223-2305,
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