Nikon D7100 Digital SLR Camera Receives EISA Award

              Nikon D7100 Digital SLR Camera Receives EISA Award

  PR Newswire

  DUBAI, UAE, August 20, 2013

DUBAI, UAE, August 20, 2013 /PRNewswire/ --

Nikon Corporation is pleased to announce that the Nikon D7100 DX-format
digital SLR camera is the recipient of the European Camera 2013-2014 award
presented by the European Imaging and Sound Association (EISA).

 (Photo: http://photos.prnewswire.com/prnh/20130820/634565-a )

 (Photo: http://photos.prnewswire.com/prnh/20130820/634565-b )

"We are extremely proud to receive this very prestigious award from EISA,"
said Takashi Yoshida, Managing Director for Nikon Middle East. "At Nikon, we
pride ourselves on developing world-leading imaging technology and delivering
on our promise of reliable quality. This recognition highlights our success in
continuing on this path."

The Nikon D7100 is equipped with a DX-format CMOS image sensor with an
effective pixel count of 24.1-million pixels and the EXPEED 3 high-performance
image-processing engine. It offers excellent definition and superior rendering
performance as it is not equipped with an optical low-pass filter. It offers a
densely packed 51-point AF system with cross-type sensors adopted for the most
frequently used 15 focus points at the center of the frame, making it a
digital SLR camera that combines excellent rendering performance and superior
subject acquisition with a compact and lightweight body. The D7100 has been
extremely popular, and is also the recipient of the TIPA Awards 2013, selected
in May of this year.

Reasons for selection of the D7100 as the European Camera 2013-2014

(EISA comments)

"The D7100 is the current flagship model in Nikon's family of DX-format
cameras, combining excellent image quality and advanced features. Its APS-C
sensor is designed without an optical low-pass filter, which allows users to
take full advantage of its 24.1-million-pixel resolution with no loss of
sharpness. The fast 51-point AF system and high-speed continuous shooting are
perfect for capturing action, while the reliable metering system delivers
consistently accurate exposures. The bright optical viewfinder and crisp LCD
monitor allow for both traditional viewfinder and 'live view' framing with
shooting. Those who record movies will appreciate the clean, uncompressed HDMI
output, which can be recorded directly to an external storage device."

About the EISA awards

EISA is the association of 50 magazines in photo, video, audio, home theater,
and mobile electronics, from 20 European countries. Each year, EISA chooses
the best products released in Europe over the past year from a number of
categories of imaging, audio and mobile devices.

http://www.nikon-me.com

Contact: For more information, please contact: Madhavi Ravi, Hill+Knowlton
Strategies, +971 4 3344 930 , Madhavi.ravi@hkstrategies.com ; Blossom Furtado:
Nikon Middle East FZE, +971 4 8840 947, Blossom.Furtado@nikon.com
 
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