New JBS Swift Black Angus(R) Website Showcases Beef Worth Celebrating
GREELEY, Colo., Aug. 20, 2013 (GLOBE NEWSWIRE) -- JBS USA announces the launch
of SwiftBlackAngus.com, an interactive website that highlights our
accomplished Swift Black Angus^® beef program. The website serves as a useful
sales resource and informational tool for retail and foodservice operators, as
well as an easy-to-use source of information for today's discerning consumer.
"We are excited to enhance our online presence with the launch of
SwiftBlackAngus.com," said Alexandria Tyre, brand manager at JBS USA. "The new
Swift Black Angus website presents an exciting opportunity to engage in an
open dialogue with consumers about our high quality Angus beef products and
provide an additional selling resource for our valued customers."
Consumers ask for Black Angus beef by name. Swift Black Angus satisfies their
beef cravings by delivering a consistent and exceptional eating experience
each and every time, resulting in differentiation from competitors and
increased repeat sales. Swift Black Angus beef must pass rigorous U.S.
Department of Agriculture certification standards to ensure customers receive
the consistent quality their businesses deserve. Our tiered program provides
our customers with an Angus beef offering to meet business goals in any
"Research shows that consumers associate Angus with satisfying meals," Tyre
said. "SwiftBlackAngus.com provides recipes and reliable product information
for consumers while providing retail and foodservice operators with tools and
support to get the most from our Angus program."
Swift Black Angus beef is a product of JBS USA, an indirect, wholly-owned
subsidiary of JBS S.A., the world's leading animal protein processor. JBS USA
is a leading processor of beef, pork and lamb in the U.S., a leading processor
of beef in Canada and a leading processor of beef and lamb in Australia. JBS
USA processes, prepares, packages and delivers fresh, further-processed and
value-added beef and pork products for sale to customers in more than 100
countries on five continents. JBS USA is also a majority shareholder of
Pilgrim's Pride Corporation, the second largest poultry company in the U.S.
For more information, visit www.jbssa.com.
For additional program information about Swift Black Angus beef, please
contact Tyler Brown, JBS USA Director of Premium Beef Programs, at (970)
CONTACT: Tyler Brown
JBS USA Director of Premium Beef Programs
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