Rakuten Loyalty and Kobie Marketing Work To Expand Verizon’s “Small Biz Rewards” Program with the New Point Builder Feature Innovative shopping platform features 3,000 online retailers and rewards small business members with points for each purchase Business Wire BOSTON -- August 20, 2013 Loyalty technology leader Rakuten Loyalty and leading end-to-end loyalty program management company Kobie Marketing have successfully completed the launch of Point Builder to expand Verizon’s innovative shopping mall platform for small business customers. Point Builder makes it even faster and easier for members of the Verizon Small Biz Rewards program to earn points at over 3,000 online retailers by automatically rewarding them for each purchase they make. Now members of Verizon Small Biz Rewards program will have access to even more deals and promotions in over 25 product categories from top retailers including Apple, Walmart, Rakuten.com Shopping, and QVC, all in one robust and intuitive online portal. “Rakuten Loyalty has enjoyed remarkable growth as our rewards acceleration technology continues to provide innovative new ways for users to earn the currencies they love,” said John Reistrup, Chief Operating Officer at Rakuten Loyalty. “Verizon has an army of loyal customers, and we are excited to empower their small business members with an accelerated path to earning even more rewards.” To learn more about the Verizon Small Biz Rewards program, including frequently asked questions, visit http://smallbizrewards.verizon.com/. About Rakuten Loyalty Rakuten Loyalty is the inventor of the world’s most innovative rewards acceleration platform – servicing the largest loyalty programs around the world. The Rakuten Loyalty team develops technology that gives loyalty program members the opportunity to earn rewards for their everyday online activity – opening up explosive new revenue opportunities for our clients – and giving their members the opportunity to earn the rewards they love anywhere, anytime. Rakuten Loyalty is a wholly owned subsidiary of Rakuten (JASDAQ: 4755). About Rakuten Rakuten, Inc. (JASDAQ:4755), is one of the world’s leading Internet service companies, providing a variety of consumer- and business-focused services including e-commerce, e-reading, travel, banking, securities, credit card, e-money, portal and media, online marketing and professional sports. Selected by Forbes as 7th among the World’s Most Innovative Companies of 2012, Rakuten is expanding globally and currently has operations throughout Asia, Western Europe, and the Americas. Founded in 1997, Rakuten is headquartered in Tokyo, with over 10,000 employees worldwide. For more information, visit http://global.rakuten.com/corp/. About Kobie Marketing Kobie Marketing is a global leader in loyalty marketing and an industry pioneer, delivering end-to-end strategy, technology and program management solutions. For nearly 25 years, Kobie has provided innovative loyalty experiences to the world’s most successful brands, helping clients receive incremental revenue, product and household penetration, and brand advocacy. Kobie drives results and ROI through Kobie Alchemy®, a best-in-class loyalty marketing technology platform. To learn more, visit http://www.kobie.com. Contact: Rakuten Loyalty Alex Rafferty, 617-502-8949 Public Relations email@example.com
Rakuten Loyalty and Kobie Marketing Work To Expand Verizon’s “Small Biz Rewards” Program with the New Point Builder
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