Rakuten Loyalty and Kobie Marketing Work To Expand Verizon’s “Small Biz Rewards” Program with the New Point Builder

  Rakuten Loyalty and Kobie Marketing Work To Expand Verizon’s “Small Biz
  Rewards” Program with the New Point Builder Feature

Innovative shopping platform features 3,000 online retailers and rewards small
                business members with points for each purchase

Business Wire

BOSTON -- August 20, 2013

Loyalty technology leader Rakuten Loyalty and leading end-to-end loyalty
program management company Kobie Marketing have successfully completed the
launch of Point Builder to expand Verizon’s innovative shopping mall platform
for small business customers. Point Builder makes it even faster and easier
for members of the Verizon Small Biz Rewards program to earn points at over
3,000 online retailers by automatically rewarding them for each purchase they

Now members of Verizon Small Biz Rewards program will have access to even more
deals and promotions in over 25 product categories from top retailers
including Apple, Walmart, Rakuten.com Shopping, and QVC, all in one robust and
intuitive online portal.

“Rakuten Loyalty has enjoyed remarkable growth as our rewards acceleration
technology continues to provide innovative new ways for users to earn the
currencies they love,” said John Reistrup, Chief Operating Officer at Rakuten
Loyalty. “Verizon has an army of loyal customers, and we are excited to
empower their small business members with an accelerated path to earning even
more rewards.”

To learn more about the Verizon Small Biz Rewards program, including
frequently asked questions, visit http://smallbizrewards.verizon.com/.

About Rakuten Loyalty

Rakuten Loyalty is the inventor of the world’s most innovative rewards
acceleration platform – servicing the largest loyalty programs around the
world. The Rakuten Loyalty team develops technology that gives loyalty program
members the opportunity to earn rewards for their everyday online activity –
opening up explosive new revenue opportunities for our clients – and giving
their members the opportunity to earn the rewards they love anywhere, anytime.
Rakuten Loyalty is a wholly owned subsidiary of Rakuten (JASDAQ: 4755).

About Rakuten

Rakuten, Inc. (JASDAQ:4755), is one of the world’s leading Internet service
companies, providing a variety of consumer- and business-focused services
including e-commerce, e-reading, travel, banking, securities, credit card,
e-money, portal and media, online marketing and professional sports. Selected
by Forbes as 7th among the World’s Most Innovative Companies of 2012, Rakuten
is expanding globally and currently has operations throughout Asia, Western
Europe, and the Americas. Founded in 1997, Rakuten is headquartered in Tokyo,
with over 10,000 employees worldwide. For more information, visit

About Kobie Marketing

Kobie Marketing is a global leader in loyalty marketing and an industry
pioneer, delivering end-to-end strategy, technology and program management
solutions. For nearly 25 years, Kobie has provided innovative loyalty
experiences to the world’s most successful brands, helping clients receive
incremental revenue, product and household penetration, and brand advocacy.
Kobie drives results and ROI through Kobie Alchemy®, a best-in-class loyalty
marketing technology platform. To learn more, visit http://www.kobie.com.


Rakuten Loyalty
Alex Rafferty, 617-502-8949
Public Relations
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