Berli Jucker PLC Selects Jesta I.S.' Vision Suite to Expand Into Full Scale
Vision Merchandising and Vision POS Are the New Retail Solution Platforms
Chosen by Berli Jucker PLC
BANGKOK, Aug. 20, 2013 (GLOBE NEWSWIRE) -- Jesta I.S., a global leading
provider of enterprise business solutions, announced today thatBerli Jucker
PLC, (BJC), a Thailand based organization, engaged in trading, manufacturing,
and services, has selected Jesta I.S.' Vision Suite to initiate and expand on
their retail plans.
In adopting Jesta I.S.'s system, BJC will utilize the Vision Suite to power
their multi-channel retail strategy. BJC will leverage the solution for
managing its retail operations in Thailand and Vietnam. With this kind of
initiative and development, it was imperative that BJC partner with a unified
solution provider with a proven retail system for the Asian market. The Vision
Suite delivers a one stop shop for all BJC's needs, empowering their retail
network with fully integrated solutions throughout the enterprise and with
experience in the Far East market.
"One of our biggest goals was to partner with a global solution provider that
can bring business expertise, implementation agility, and a technology
platform to help us become a leading retailer in the entire Asian region,"
said Phidsanu Pongwatana, SVP, Berli Jucker PLC. "The Vision Suite will help
us implement best business practices, and deliver business performance
visibility during the critical initial stages of the retail business rollout
in Thailand and Vietnam."
A key deciding factor for BJC, in selecting Jesta I.S., was the solution's
scalability and proficiency with the Asian marketplace. Upon implementation,
BJC will have an end-to-end integrated system delivering greater ability to
analyze store strategy and visibility over retail decisions. The Vision Suite
is developed and tailored to support BJC's expansion throughout Asia. In the
retail environment, maximizing efficiency in every part of the supply chain is
necessary for meeting customer expectations, providing automated and complete
control over every facet of that chain, the Vision Suite will power BJC to
leverage synergies, cut operational costs and streamline processes.
"BJC is a truly dynamic global business conglomerate that moves very fast in
its new business ventures. Its expansion into the retail industry will display
our system's agility and flexibility to deliver immediate dividends," said
Arvind Gupta, EVP Jesta I.S. "We are excited to be at the forefront of BJC's
retail technology strategy, and I look forward to a long term partnership with
BJC in its retail journey in the entire Asian region."
About Berli Jucker Corp.
Founded in 1882, Berli Jucker Corp was initially engaged in rice milling,
mining, timber, shipping, importing, and other activities that laid a
foundation instrumental for Thailand's progress towards an "industrial" stage.
Incorporated in 1993, Berli Jucker currently has staff of over 5,000 and
produces its own brands that are highly recognized in the market including:
Tasto potato chips, Dozo rice crackers, Cellox tissue paper products, and
Parrot soap products. In addition, BJC also represents numerous distinguished
brands from third parties. Today, Berli Jucker is proud to be a leading
provider of marketing, sales, and distribution services in Thailand and
manages several of the most efficient manufacturing operations in Asia.
About Jesta I.S.
Jesta I.S. is a leading supplier of enterprise business solutions for
retailers, manufacturers and distributors in the apparel, footwear and
specialty industries worldwide. Jesta I.S. is recognized for its expertise,
innovative products and services as well as its commitment to delivering
efficient business solutions in today's consumer-oriented marketplace. Jesta
I.S.' solutions support essential business management information for global
industry leaders including J. McLaughlin, Perry Ellis International, PUMA,
Genesco Inc., Town Shoes Limited, Cole Haan, Haggar Clothing Co., Cavender's
Boot City and DSW Inc., A|wear, Lotus Supercenter, Fanvision as well as many
others. Additional information is available at www.jestais.com.
Copyright (2013) Jesta I.S. Inc. ALL RIGHTS RESERVED. All information
contained in this document is the property of Jesta I.S. Inc. Vision Suite is
a trademark of Jesta I.S. Inc. All other company and product names are
trademarks or service marks of their respective owners.
CONTACT: Sandra Afeyan
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