Leading Telecom Company Telenor Pakistan Honored by Data Warehousing Institute
for Advanced Analytics on Teradata
Winning system enables intelligent call routing, cross-selling and up-selling,
customer centricity in marketing strategies, customized offers for individual
customers, targeting of micro-segments, and prediction of customer behavior
SAN DIEGO, Aug. 20, 2013
SAN DIEGO, Aug. 20, 2013 /PRNewswire/ -- Teradata (NYSE: TDC), the analytic
data solutions company, today announced that Telenor Pakistan is a Best
Practice Award Winner in the category of Advanced Analytics in the annual
competition sponsored by The Data Warehousing Institute (TDWI), the premier
provider of in-depth, high-quality education and training in business
intelligence (BI) and data warehousing (DW). The Telenor Pakistan system runs
on a large, centralized Teradata enterprise data warehouse.
(Logo: http://photos.prnewswire.com/prnh/20130716/CL47933LOGO )
TDWI held the awards ceremony on Monday, August 19, at the TDWI World
Conference in San Diego, California – where Telenor and other winners were
Telenor Pakistan is the second largest mobile telecom operator in Pakistan,
with over 30 million subscribers and a 25 percent market share. It is owned by
Telenor ASA, a multinational telecommunications company.
When Telenor Pakistan was launched in 2005, it had a basic reporting data
warehouse with not enough subject areas to enable views for operational
business requirements or the scalability to add sources crucial for strong
positioning in a market increasingly dominated by price competition. The shift
to a robust Teradata integrated data analytics platform delivers a 360-degree
customer view using data from multiple source systems. Today, Telenor's
analytics platform goes beyond traditional reporting, extending insights from
their platform to commercial applications of analytics that intelligently
route calls, drive cross-selling and up-selling, enable customer centricity in
marketing strategies, customize offers for each individual customer, target
micro-segments, and predict customer behavior.
This strategic analytics platform provides a sustainable competitive advantage
to Telenor Pakistan. With improved customer service and increased revenue, the
company has strengthened its second position in the market. Some of the
applications at Telenor are:
oMagic Screen, which combines customer data, CRM functionality, BI, and
data mining in a single view.
oBehavior Centric Routing, which scores every customer using a host of
criteria to route callers to the right type of agent.
oSystem X, that allows Marketing to rapidly define incentives for customers
in near real-time.
oChurn Prediction, which uses data mining techniques to quickly identify
probable churners and facilitates incentives for them to stay.
oBehavioral Segmentation, which allows respective brand managers to
identify which groups of subscribers are behaving in line with the brand's
unique selling proposition
oLocation Intelligence, a strategic tool for creating visual representation
of geographic relationships by combining streams of commercial data and
technology KPIs in the EDW.
"We are pleased that Telenor has earned recognition with TDWI – yet even more,
we celebrate Telenor's superb results," said Scott Sobers, Director,
Communications Industry Marketing and Strategy, Teradata. "Telenor Pakistan is
leveraging its Teradata analytics platform to its competitive advantage, as it
was fifth to enter the regional market and has now climbed quickly to become
the area's second leading provider."
TDWI's Best Practices Awards program identifies and honors companies that
demonstrate excellence in developing, deploying, and maintaining BI and DW
applications. Companies and sponsoring solution providers from diverse
industries submitted entries that were judged in a variety of categories. The
nominated solutions were evaluated based on business impact, maturity,
innovation, and relevance.
"The competition for this year's Best Practices Awards was at an all-time
high. We saw innovative, forward-thinking solutions from many of the best and
brightest in the BI/DW industry," said Richard Zbylut, president of TDWI.
"This year's winners stand out on the leading edge and showcase an array of
bold, new strategies destined to push and challenge the BI status quo. TDWI is
honored to share that work with a larger audience."
Relevant News Links
oBeyond the Data Warehouse: Telenor Pakistan's journey into Advanced
The Business Intelligence Department at Telenor Pakistan developed a
robust Teradata EDW that delivers a 360 degree customer view using data
from multiple source systems.
oTelenor Pakistan Moves to Gain Greater Competitive Advantage with
Expansion of Teradata Enterprise Data Warehouse - 2/27/2012
oTeradata Unified Data Architecture – News Release with Graphics for
oTeradata is 1st to Deliver Big Analytics Innovation for Communications
oTeradata's next-generation CSP capabilities – details with the framework
About Telenor Pakistan
Telenor Pakistan is a provider of high quality telecommunication services in
Pakistan since 2005. It has 32 million subscribers, over 2800 employees and a
nationwide network covering more than 8,000 cities. It holds a majority share
in Tameer Micro Finance Bank Limited. Telenor Pakistan is 100% owned by
Telenor ASA and adds on to operations in Asia.
Teradata Corporation (NYSE: TDC) is the world's leading analytic data
solutions company, focused on integrated data warehousing, big data analytics,
and business applications. Teradata's innovative products and services deliver
data integration and business insight to empower organizations to make the
best decisions possible for competitive advantage. Visit teradata.com for
Get to know Teradata.
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United States and other countries.
Contact: Mike O'Sullivan, Teradata - U.S., (937) 242-4786,
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