NTT Develops World's Highest-level Compression Software Encoding Engine Fully Compliant with Next-gen "HEVC/H.265" Video Coding

NTT Develops World's Highest-level Compression Software Encoding Engine Fully
    Compliant with Next-gen "HEVC/H.265" Video Coding Standard, Rolls Out
                    "HEVC-1000 SDK" Codec Development Kit

  PR Newswire

  TOKYO, Aug. 19, 2013

TOKYO, Aug. 19, 2013 /PRNewswire/ --

-- Supports Development of High-quality Video over LTE Mobile Links & 4K Video
Streaming Systems --

Nippon Telegraph and Telephone Corp. (NTT) has developed compression software
(an encoder engine) with the world's highest-level compression performance
that is fully compliant with the Main/Main10 profile of the next-generation
"H.265/HEVC" (High Efficiency Video Coding) *(1) video coding standard.

*(1) H.265/HEVC (High Efficiency Video Coding): The ITU-T standard was
ratified at the end of April 2013.

The H.265/HEVC standard delivers a twofold improvement in compression
efficiency compared to the prevailing H.264/AVC *(2) standard in handling
compression of video data. Using a unique proprietary technology, NTT has
demonstrated a 2.5 times bandwidth saving at its maximum performance, thus
holding the record for the highest practical-level compression ever achieved.
This means we are able to slash the required bit rate by 60% compared to the
legacy H.264 standard, without any loss of picture quality.

*(2) H.264/AVC (Advanced Video Coding): A video compression standard developed
through ITU/ISO collaboration. Typical applications of the H.264 compression
scheme include Blu-ray discs and broadcasting for mobile phones (ONE-SEG).

The H.265 technology will ease mobile data congestion, hold down network
operator investment costs, provide users with higher definition content even
on bandwidth-constrained networks, and promises to deliver high-quality video
streaming over LTE lines, and 4K video streaming over IPTV and other next-gen
video services.

Acquiring the H.265 encoding technology from NTT, NTT Advanced Technology
Corporation (NTT-AT) rolled out the RealFeel series HEVC software codec
development kit "HEVC-1000 SDK" to domestic and global markets on August 8
(Thursday), 2013.

With this development kit, engineers have access to the latest HEVC standard
in developing applications that conform to the highest-level compression
performance that is available. Certainly, NTT-AT believes the SDK will bolster
our domestic and international market share for video conversion application
engines needed to produce content. Also, by bringing the kit out at this early
date, we hope to further expand the market for video streaming which requires
better picture quality accompanied by higherrates of compression. This will
open the way to video streaming to smart phones and other mobile devices over
LTE and other fast links, and to 4K video streaming that is currently getting
a lot of worldwide exposure.

See the website for the development background, development outcomes, and
product overviews of the HEVC/H.265 encoder engine and HEVC-1000 SDK
development kit.

NTT: http://www.ntt.co.jp/news2013/1308e/130808a.html NTT-AT:
http://www.ntt-at.com/product/rfs_hevc_sdk/

About NTTHead Office: Chiyoda-ku, Tokyo; President and CEO: Hiroo Unoura

About NTT-ATHeadquartered in Shinjuku-ku, Tokyo; President and CEO: Takashi
Hanazawa

Contact (about encoder engine): Katsumi InabaPublic RelationsNTT Service
Integration Laboratories, Tel: +81-46-859-2032E-mail: randd@lab.ntt.co.jp

Contact (about HEVC-1000 SDK development kit): Mayumi YamashitaInternational
Business Division US OfficeNTT Advanced Technology CorporationTel:
+1-408-392-4280E-mail: codec_sales@ntt-at.com

Website: http://www.ntt.co.jp/news2013/1308e/130808a.html
Website: http://www.ntt-at.com/product/rfs_hevc_sdk/