As Seen On TV Reveals the Top Ten Product Taglines of All Time

        As Seen On TV Reveals the Top Ten Product Taglines of All Time

From "But wait there's more!" to "Operators standing by!" As Seen On TV
Recounts Ten of the Most Famous Quotes from the World of 'As Seen On TV'

PR Newswire

CLEARWATER, Fla., Aug. 19, 2013

CLEARWATER, Fla., Aug. 19, 2013 /PRNewswire/ --As Seen On TV, Inc. (OTCQB:
ASTV), a leading multi-platform product marketing company and online shopping
destination, today announced the Top Ten Taglines of All Time in its category.
As Seen On TV products appeal to a mass market of worldwide consumers, and the
As Seen On TV industry continues to grow despite the economic climate. These
phrases are as classic as "You're Fired" or "Heeeere's Johnny," and many have
been heard over and over for decades.

"Turn on the television late at night, and you are sure to see an infomercial
for the latest and greatest hot item you just can't seem to live without,"
said Kevin Harrington, Chairman of As Seen On TV, Inc. "But often, it's not
just the product but the carefully crafted sales pitch that leads you to a

It's those powerful pitches delivered by popular pitchmen like Tony Little,
Ron Popeil, Anthony Sullivan, and the late Billy Mays that have skyrocketed
the As Seen On TV industry into a $350 billion business. "From Ginsu to
Snuggie to ShamWow, infomercial products are no longer just a late-night
phenomenon but common household names," said Michael Planit, President of
Product Strategies, Inc. and the author of the book Operators Are Standing By!
"Direct response television is the fastest and best way to introduce a product
to the consumer market while gaining widespread exposure for that product."

So what are those common phrases and taglines that have As Seen On TV
customers dialing in decade after decade?

10.  2 easy payments of $19.99! No matter the product, there is one thing
that will deter the purchase of any viewer: a high price tag. By splitting a
purchase into easy payments, it is seen as more affordable.

9. Money back guaranteed! There's no reason not to buy a product when you are
guaranteed to get your money back if you are dissatisfied.

8. Not available in stores. To address a common excuse: "I'll pick it up next
time I go to the store."

7. Call right now/Act now!/Limited time only! This common As Seen On TV phrase
creates a sense of urgency in the purchase-making decision process.

6. We'll double the offer. To sweeten the deal, the pitchman may add more
value to the purchase with a free product or two of the same item.

5. You can do it! This saying was made popular by fitness guru and pitchman
Tony Little. If Tony can do it, so can you.

4. Operators standing by! Some infomercials even include a ticking clock,
suggesting that once the ad or paid program is over, no one will be able to
take an order.

3. Set it and forget it. This phrase was made popular by Ron "Ronco" Popeil,
one of America's most celebrated inventors who first gained acclaim for his
role as pitchman in his own product infomercials. Over the past 40 years, his
products have pulled in more than $2 billion in sales. "I'm the 'set it and
forget it' man," said Ron Popeil, inventor and pitchman of the Ronco Showtime
Rotisserie, to "If people see me at an airport, that's what
they call me." Mr. Popeil first incorporated this saying into the infomercial
for his Showtime Rotisserie.

2. Life's a pitch and then you buy. One of the most quotable sayings from one
of the most acclaimed As Seen On TV pitchmen of all time Billy Mays, most
notable for his promotion of OxiClean, Orange Glo, Kaboom, and other cleaning,
home and maintenance products.

And last, but certainly not least:

1.  Arguably the most popular infomercial tagline – But wait, there's more!
This phrase was made popular by, once again, Mr. Ron Popeil, the 'set it and
forget it' man. Although he was not the creator of the phrase, he certainly
popularized it.

These ten proven product taglines have helped shape the As Seen On TV industry
into what it is today. In a tough economy where many industries are
struggling, the As Seen On TV category continues to show consistent growth, as
reflected by the strong sales of the Top 10 products on from
the summer season:

  oSide Socket™,
  oPocket Hose,
  oFurniture Fix®, 
  oStone Wave,
  oCat's Meow™,
  oMagic Mesh™,
  oSeat Pets™,
  oWaxVac®, and
  oAir Curler®.

About As Seen On TV
As Seen On TV, Inc. (QTCQB: ASTV) is the leading multichannel distributor of
As Seen On TV products and serves up fun for engaged consumers worldwide.
Customers can find 1,500 products from As Seen On TV in the areas of
Household, Kitchen, Outdoor, Health & Beauty, Fitness, Clothing, Electronics,
Toys, Novelty, Pets, DVDs, and Food. Celebrities and industry experts often
endorse As Seen On TV products for their inventive nature and utility. For
more information, please visit or follow ASTV online at, @AsSeenOnTV on Twitter and

Forward-Looking Statements
In accordance with the Private Securities Litigation Reform Act of 1995, we
caution you that, whether or not expressly stated, certain statements made in
this news release that reflect management's expectations regarding future
events and economic performance are forward-looking in nature and,
accordingly, are subject to risks and uncertainties. This information is
qualified in its entirety by cautionary statements and risk factor disclosures
contained in the Company's Securities and Exchange Commission filings,
including the Company's annual report on Form 10-K for the fiscal year ended
March 31, 2013. We caution readers that certain important factors may have
affected and could in the future affect the Company's actual results and could
cause the Company's actual results for subsequent periods to differ materially
from those expressed in any forward-looking statement made by or on behalf of
the Company.

SOURCE As Seen On TV, Inc.

Contact: Kara Pinato, +1-646-291-6072,
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