Royal Caribbean Cruises Ltd. Family of Brands and Bank of America Renew Partnership and Launch New Affinity Cards

   Royal Caribbean Cruises Ltd. Family of Brands and Bank of America Renew
                  Partnership and Launch New Affinity Cards

Groundbreaking card benefits now to include ability to earn and redeem points
on three brands: Azamara Club Cruises, Celebrity Cruises, Royal Caribbean

PR Newswire

MIAMI, Aug. 19, 2013

MIAMI, Aug. 19, 2013 /PRNewswire/ --Royal Caribbean Cruises Ltd. and Bank of
America today announced the multi-year renewal of their affinity partnership
and the launch of new credit cards that will offer unique benefits created for
enthusiasts of the Azamara Club Cruises, Celebrity Cruises, and Royal
Caribbean International brands.

"MyCruise Rewards," one of the most unique new features of the cards,
introduces a cruise-industry first: it gives cardmembers the ability to redeem
points not only with the cruise brand that they choose for their affinity
card, but also across the other two brands in the Royal Caribbean corporate
family. Through MyCruise Rewards, cardholders can earn discounts on
cruise-related packages and redeem points for cruises, stateroom upgrades,
specialty gifts, and onboard credit across all three cruise lines. The new
cards provide double points for purchases on Azamara, Celebrity, and Royal,
and one point for every dollar spent on all other purchases.

"We deeply appreciate our Celebrity Cruises loyalists, and are excited to once
again offer a Celebrity affinity credit card, one that provides greater value
and flexibility than ever before, including the opportunity to earn and redeem
points across all three of our award-winning brands," said Lisa Kauffman, Vice
President, Marketing, Celebrity Cruises.

Consumers can choose from a variety of benefits, as each of the new cards
offers special features. More information on the features of each brand's
cards, including rates and fees, is available on the following sites:

"We know how important choice is to our guests, so the new cardmember benefits
introduce a variety of rewards, such as more than 100 redemption options,
making it easy and fun for our guests to enjoy flexibility as they treat
themselves while vacationing with our brands," said Carol Schuster, Senior
Vice President, Marketing, Royal Caribbean International.

"We're pleased to build on our long-standing affinity partnership with the
brands of Royal Caribbean Cruises Ltd.," said Jeff Norwine, Affinity Banking
Executive for Bank of America. "These new cards are designed to resonate with
cruise aficionados by providing rewards that complement their lifestyle and

The new cards also expand a points-donation option. Now, cardmembers can
choose to donate the cash value of their points to each of the brands'
nonprofit partners: Celebrity Cruises supports The Breast Cancer Research
Foundation®, and Royal Caribbean International is aligned with Make-A-Wish
Foundation. The cruise lines support these organizations in a variety of ways

Some restrictions apply; complete details can be found online.

About Bank of America
Bank of America is one of the world's largest financial institutions, serving
individual consumers, small- and middle-market businesses and large
corporations with a full range of banking, investing, asset management and
other financial and risk management products and services. We serve
approximately 51 million consumer and small business relationships with
approximately 5,300 retail banking offices and approximately 16,350 ATMs and
award-winning online banking with 30 million active users and more than 13
million mobile users. Bank of America is among the world's leading wealth
management companies and is a global leader in corporate and investment
banking and trading across a broad range of asset classes, serving
corporations, governments, institutions and individuals around the world. Bank
of America offers industry-leading support to approximately 3 million small
business owners through a suite of innovative, easy-to-use online products and
services. The company serves clients through operations in more than 40
countries. Bank of America Corporation stock (NYSE: BAC) is a component of the
Dow Jones Industrial Average and is listed on the New York Stock Exchange.

About Royal Caribbean Cruises Ltd.

Royal Caribbean Cruises Ltd. (NYSE/OSE: RCL) is a global cruise vacation
company that owns Royal Caribbean International, Celebrity Cruises,
Pullmantur, Azamara Club Cruises and CDF Croisieres de France, as well as TUI
Cruises through a 50 percent joint venture. Together, these six brands
operate a combined total of 41 ships with four under construction. They
operate diverse itineraries around the world that call on approximately 460
destinations on all seven continents. Additional information can be found on,,,,,, or

SOURCE Royal Caribbean Cruises Ltd.

Contact: Tavia Robb, Celebrity Cruises, 1.305.539.6721,; or Betty Riess, Bank of America, 1.415.913.4416,
Press spacebar to pause and continue. Press esc to stop.