Geometry Global Announces Acquisition of Majority stake in Brandigital in
NEW YORK, Aug. 19, 2013
NEW YORK, Aug. 19, 2013 /PRNewswire-USNewswire/ -- Geometry Global, WPP's
wholly owned activation agency, has acquired a majority stake in Brandigital
S.A. ("Brandigital") in Latin America.
Brandigital is a digital agency that services clients across a spectrum of
disciplines including social media, E-commerce, mobile and the creation of
Established in 2002, Brandigital's unaudited revenue for the year ended 31
December 2012 were AR$19.3 million with total assets of AR$13.9 million at the
same date. Clients include Adidas, Avon, Santander and SAP. The company is
based in Cordoba, Argentina and employs 110 people working across offices in
Buenos Aires, Mexico City, Bogota, Santiago and Panama.
"This is very exciting news for Geometry Global in Latin America," said Steve
Harding, Global CEO of Geometry Global. "Moving forward they will be a great
partner to help make our digital offering more powerful across the region, so
we can connect with people at precisely the right times, in the right places,
and in the right ways, delivering the most effective solutions for our clients
using Precision Activation."
Moving forward, Brandigital will continue to work independently, expanding the
company's operation though out different markets across Latin America.
About Geometry Global
Geometry Global is the largest and most geographically complete activation
agency of its kind, providing brand marketers with a unique solution for an
unmet need: Precision Activation.This proprietary approach focuses on the
exact blend of context and content that combine to influence consumer
behavior,transforming proven communication techniques and big creative ideas
into effective and profitable business growth drivers.With experts in 56
markets, the global network develops highly compelling marketing programs -
informed by data and insights - connecting people with brands at precisely the
right times, in the right places, and right ways - making a measurable
difference to clients' businesses.Launched in June 2013, Geometry Global
deliversaward-winning creativity and integrated talent across a range of
disciplines includingShopper, Relationship, Promotional and Experiential,
Trade and Digital Marketing. Geometry Global is part of the WPP group. For
SOURCE Geometry Global
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