Diageo Canada Secures Continued Agency Rights For Grand Marnier®
TORONTO, Aug. 19, 2013 /CNW/ - Marnier-Lapostolle Inc. has renewed its agency
relationship with Diageo Canada as the single national agent for its spirits
brands across Canada for another three years. Under the agreement, Diageo
Canada will continue to serve as the sole agent for the leading luxury brand
Grand Marnier® as well as Marnier-Lapostolle Inc.'s other ultra-premium
Marnier-Lapostolle Inc., a family-owned company founded in 1827, is the maker
of the iconic orange and cognac liqueur Grand Marnier. A range of
ultra-premium higher marques complements the Grand Marnier line: Cuvée
Louis-Alexandre, Cuvée du Centenaire and Cuvée du Cent-Cinquantenaire, all
made with varying extra aged cognacs.
"We are pleased to continue our relationship with Marnier-Lapostolle Inc. and
are very proud to represent the Grand Marnier portfolio of brands," said
Maggie Lapcewich, President, Diageo Canada. "Grand Marnier has proven to be a
great complement to Diageo's Reserve portfolio of luxury brands, as
demonstrated by the results we've shared over the past five years," Lapcewich
"We are very happy to be included alongside other leading, world-class luxury
brands in Diageo Canada's Reserve portfolio," says Alexandra Marnier
Lapostolle, President, Marnier-Lapostolle Inc. "The history of our
partnership since 2008 has shown positive growth in value and sales, as well
as a mutual strategy and priority in finding luxury brand opportunities for
This arrangement is specific to Diageo Canada, and will continue the
relationship formalized in 2008, which will now extend through June of 2016.
Canada is a key market for Marnier-Lapostolle Inc., its second largest in the
"This is a win-win for both companies with our shared focus to develop and
grow luxury spirit brands," adds Lapcewich. "We appreciate the confidence
placed in Diageo Canada by Marnier-Lapostolle Inc. and fully expect to
continue the growth and development of these brands which are sure to benefit
from our marketing and sales expertise."
Diageo is the world's leading premium drinks business with an outstanding
collection of beverage alcohol brands across spirits, wines and beer
categories. These brands include Johnnie Walker, Crown Royal, JεB and
Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Baileys, Captain
Morgan, Tanqueray and Guinness.
Diageo is a global company, with its products sold in more than 180 countries
around the world. The company is listed on both the New York Stock Exchange
(DEO) and the London Stock Exchange (DGE). For more information about Diageo,
its people and its brands, visit www.diageo.com. For Diageo's global resource
that promotes responsible drinking through the sharing of best practice tools,
information and initiatives, visit www.DRINKiQ.com.
Celebrating life, every day, everywhere.
About Marnier-Lapostolle Inc.
Marnier-Lapostolle Inc. is a family owned and operated luxury spirit and wine
producer based in France. The worldwide portfolio includes: Grand Marnier
Liqueurs, GM Titanium, KAPPA Pisco, Lapostolle and Château de Sancerre wines.
Alexandra Marnier Lapostolle, the great granddaughter of the creator and
founder of Grand Marnier, has served as President since 2008.
SOURCE Diageo Canada
Alanna Stone, Diageo Canada (416) 641-1712,firstname.lastname@example.org
Pamela Broyles, Marnier Lapostolle (704)
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-0- Aug/19/2013 14:47 GMT
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