Macy’s Hosts Eighth Annual “Shop For A Cause” on Saturday, August 24 and
Customers Save Storewide
Macy’s offers customers a one-day 25 percent discount with a $5 donation to
March of Dimes or thousands of other participating local charities
MIAMI -- August 19, 2013
Macy’s invites customers to participate in its eighth annual national Shop For
A Cause charity event on Aug. 24, 2013. Macy’s Shop For A Cause is a unique,
one-day-only shopping event, created to support the fundraising efforts of
local charities, which has helped raise more than $45 million since 2006. In
addition to thousands of local charities selling savings passes across the
country, Macy’s has designated March of Dimes, the leading nonprofit
organization in support of pregnancy and baby health, as its national
beneficiary of all proceeds of sales of Shop For A Cause savings passes in
Macy’s stores and on macys.com.
This year, more than 6,000 local charities have signed up to participate. By
purchasing $5 Shop For A Cause savings passes from these organizations,
customers will be supporting their favorite causes and will receive 25 percent
off on regular, sale and clearance merchandise, as well as 10 percent off
electrics, electronics, watches, furniture, mattresses and area rugs in the
store all day Saturday, Aug. 24. Customers also are eligible to win a $500
gift card. (See savings pass for discount exclusions and restrictions. No
purchase necessary to participate in sweepstakes. Official rules and alternate
means of entry for sweepstakes are available at all Macy’s locations.)
Each participating nonprofit organization will keep 100 percent of every
savings pass it sells. For a list of all organizations, please visit
“Over the past eight years, Macy’s annual Shop For A Cause event has raised
more than $45 million for local and national charities, providing our
associates and customers an opportunity to give back to those organizations
that touch their hearts and lives each and every day,” said Martine Reardon,
Macy’s chief marketing officer. “We are honored to partner with March of Dimes
as our national in-store beneficiary to offer our customers an easy and
convenient way to make a positive difference in the lives of others, while
enjoying great savings at Macy’s.”
New this year, Macy’s is partnering with the March of Dimes mobile-giving
partners Mobile Commons and the BBB Mobile Giving Foundation to allow
customers to make donations conveniently using their smart phones, while
receiving the same great Macy’s deal. Customers who choose to participate will
receive a $5 charge on their phone bill by their wireless provider. Each
wireless provider will collect this charge and submit to the Mobile Giving
Foundation, which will then transfer all contributions to the March of Dimes.
Customers can also shop online at macys.com, as passes purchased there on Aug.
24 will also benefit the March of Dimes.
“It’s so important to our mission to help moms and babies to have Macy’s, a
leading retailer, support our efforts,” said Sandra Hijikata, chief revenue
officer for the March of Dimes. “Shop For A Cause demonstrates Macy’s
corporate responsibility and support for communities, volunteers, and families
across the country.”
March of Dimes is the leading non-profit organization for pregnancy and baby
health, working to improve the health of babies by preventing birth defects,
premature birth and infant mortality. By purchasing a shopping pass in store
or online at macys.com on Aug. 24, customers can support the work of the March
of Dimes while enjoying a day of spectacular discounts, entertainment and
special events at Macy’s.
For more information about Macy’s Shop For A Cause, visit
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers fashion
and affordable luxury to customers at approximately 800 locations in 45
states, the District of Columbia, Puerto Rico and Guam, as well as to
customers in the U.S. and more than 100 international destinations through its
leading online store at macys.com. Via its stores, e-commerce site, mobile and
social platforms, Macy's offers distinctive assortments including the most
desired family of exclusive and fashion brands for him, her and home. Macy's
is known for such epic events as Macy's 4th of July Fireworks^® and the Macy's
Thanksgiving Day Parade^®, as well as spectacular fashion shows, culinary
events, flower shows and celebrity appearances. Macy's flagship stores --
including Herald Square in New York City, Union Square in San Francisco, State
Street in Chicago, Dadeland in Miami and South Coast Plaza in southern
California -- are known internationally and leading destinations for visitors.
Building on a more than 150-year tradition, and with the collective support of
customers, employees and Macy's Foundation, Macy's helps strengthen
communities by supporting local and national charities giving more than $70
million each year to help make a difference in the lives of our customers.
For Macy’s media materials, images and contacts, please visit our online
pressroom at macys.com/pressroom.
About March of Dimes
The March of Dimes is the leading nonprofit organization for pregnancy and
baby health. With chapters nationwide and its premier event, March for
Babies®, the March of Dimes works to improve the health of babies by
preventing birth defects, premature birth and infant mortality. For the latest
resources and information, visit marchofdimes.com or nacersano.org.
Photos/Multimedia Gallery Available:
Macy’s Media Relations
Holly Thomas, 646-429-5250
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