MetLife, New York Giants, New York Jets Kick Off “The Road to MetLife
New York Giants Wide Receiver Hakeem Nicks and Former New York Jets Star Chad
Pennington bring fans “cool” treats to celebrate a special year
-- August 19, 2013
MetLife, the New York Giants and the New York Jets are serving
What: up free snow cones, entertainment, giveaways and other surprises
to local football fans to kick off The Road to MetLife Stadium.
New York Giants Wide Receiver Hakeem Nicks and former New York
Jets QB Chad Pennington are handing out snow cones provided by
MetLife Stadium favorite, Rita’s Italian Ice. Fans will have the
opportunity to interact with PEANUTS® Characters, the New York
Jets Flight Crew and take photos alongside the Snoopy Trophy,
which will be presented to this year’s MetLife Bowl Champion.
The Road to MetLife Stadium event preludes the third annual
MetLife Bowl, when the New York Giants and the New York Jets
will compete this Saturday, August 24 at 7 p.m. ET.
MetLife Bowl Charitable Donation
Each year, MetLife makes a donation to two charities, one chosen
by each team. This year, the New York Giants will be playing for
neighborhood playground builder charity, KaBOOM! and the New
York Jets will play for the Trust for Public Land. MetLife will
be contributing a total of $50,000 to the charities on behalf of
the New York Giants and the New York Jets.
Fans Amplify Charitable Donation through Social Media
This special season at MetLife Stadium warrants an additional
fan-driven boost to the yearly MetLife Bowl Charity program.
Starting Monday, August 19 through the MetLife Bowl on Saturday,
August 24, for every tweet incorporating the hashtag –
#Road2MetLifeStadium – MetLife Foundation will donate an
additional $25 to each team's charity, up to $12,500 per team.
When: Monday, August 19, 2013
1:00 – 3:00 p.m. ET
Where: MetLife Plaza
1095 Avenue of the Americas – between 41^st street and 42^nd
Social: Twitter: @MetLifeCentral
Hashtag: #Road2MetLifeStadium, #MetLifeBowl
Facebook: MetLife Central
Interviews: MetLife Chief Marketing Officer, Beth Hirschhorn
New York Giants Wide Receiver Hakeem Nicks (subject to change)
Former New York Jets QB Chad Pennington (subject to change)
Photos: Photos will be distributed post-event
Contact: Stephanie Covello, Burson-Marsteller for MetLife
All trademarks used above are the property of their respective
Metropolitan Life Insurance Company, New York, NY 10166
Burson-Marsteller for MetLife
Stephanie Covello, 202-530-4541
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