MetLife, New York Giants, New York Jets Kick Off “The Road to MetLife Stadium”

  MetLife, New York Giants, New York Jets Kick Off “The Road to MetLife
  Stadium”

New York Giants Wide Receiver Hakeem Nicks and Former New York Jets Star Chad
       Pennington bring fans “cool” treats to celebrate a special year

Business Wire

-- August 19, 2013

MetLife:

              MetLife, the New York Giants and the New York Jets are serving
What:        up free snow cones, entertainment, giveaways and other surprises
              to local football fans to kick off The Road to MetLife Stadium.

              New York Giants Wide Receiver Hakeem Nicks and former New York
              Jets QB Chad Pennington are handing out snow cones provided by
              MetLife Stadium favorite, Rita’s Italian Ice. Fans will have the
              opportunity to interact with PEANUTS® Characters, the New York
              Jets Flight Crew and take photos alongside the Snoopy Trophy,
              which will be presented to this year’s MetLife Bowl Champion.
              The Road to MetLife Stadium event preludes the third annual
              MetLife Bowl, when the New York Giants and the New York Jets
              will compete this Saturday, August 24 at 7 p.m. ET.

              MetLife Bowl Charitable Donation
              Each year, MetLife makes a donation to two charities, one chosen
              by each team. This year, the New York Giants will be playing for
              neighborhood playground builder charity, KaBOOM! and the New
              York Jets will play for the Trust for Public Land. MetLife will
              be contributing a total of $50,000 to the charities on behalf of
              the New York Giants and the New York Jets.

              Fans Amplify Charitable Donation through Social Media
              This special season at MetLife Stadium warrants an additional
              fan-driven boost to the yearly MetLife Bowl Charity program.
              Starting Monday, August 19 through the MetLife Bowl on Saturday,
              August 24, for every tweet incorporating the hashtag –
              #Road2MetLifeStadium – MetLife Foundation will donate an
              additional $25 to each team's charity, up to $12,500 per team.

When:         Monday, August 19, 2013
              1:00 – 3:00 p.m. ET

Where:        MetLife Plaza
              1095 Avenue of the Americas – between 41^st street and 42^nd
              street
              
Social:       Twitter: @MetLifeCentral
              Hashtag: #Road2MetLifeStadium, #MetLifeBowl
              Facebook: MetLife Central

Interviews:   MetLife Chief Marketing Officer, Beth Hirschhorn
              New York Giants Wide Receiver Hakeem Nicks (subject to change)
              Former New York Jets QB Chad Pennington (subject to change)

Photos:       Photos will be distributed post-event

Contact:      Stephanie Covello, Burson-Marsteller for MetLife
              202-530-4541
              Stephanie.Covello@bm.com

              All trademarks used above are the property of their respective
              owners.
              

Metropolitan Life Insurance Company, New York, NY 10166

Contact:

Burson-Marsteller for MetLife
Stephanie Covello, 202-530-4541
Stephanie.Covello@bm.com
 
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