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The Coca-Cola Bottlers’ Association Celebrates Centennial Anniversary



  The Coca-Cola Bottlers’ Association Celebrates Centennial Anniversary

  Iconic Coca-Cola Bottler Leaders Recognized at World of Coca-Cola Event as
                                Living Legends
  Within the Coca-Cola System, Helping Drive the Brand’s Global Reach with a
                                 Local Focus

Business Wire

ATLANTA -- August 19, 2013

One hundred years ago, the territory size of a Coca-Cola Bottler was
determined by the delivery capacity of a mule. The bottling business has
changed drastically since that time, and The Coca-Cola Bottlers’ Association
(CCBA) has driven innovation and supported Bottlers every step of the way.

CCBA will mark its 100-year anniversary and recognize the pivotal role of
independent Bottlers in the Coca-Cola system with a special celebration at the
World of Coca-Cola on Aug. 19, 2013. Bart Gobeil, Chief Operating Officer of
the State of Georgia, will present a commendation to the Association on behalf
of Georgia Governor Nathan Deal. This honor recognizes the unique impact that
CCBA has made in supporting the local communities in which its Members
operate.

“Since the earliest days of Coca-Cola, our bottling partners have been
integral to the Coca-Cola system’s growth and success,” said Steve Cahillane,
Executive Vice President & President of Coca-Cola Americas. “With the help of
The Coca-Cola Bottlers’ Association, our Coca-Cola products are refreshing the
world, inspiring moments of optimism and happiness, more than 1.8 billion
times per day.”

While the anniversary celebration of CCBA will take center stage, the evening
will also feature the announcement of three “Living Legends” from the ranks of
the Bottling Community. The distinction recognizes outstanding contributions
to the bottling system by strengthening CCBA, improving the industry,
fostering collaboration among Bottlers or supporting strategic philanthropy.
These unique awards were created as part of CCBA’s Centennial celebration and
recipients will be selected from a list of 14 distinguished nominees. As the
culmination of weeks of voting, the announcement will add a sense of drama to
the festivities.

CCBA has played a critical role not only within The Coca-Cola system but in
the industry for the past 100 years. From its early adoption of the iconic
contour bottle to the development of product liability protection, the
Association has been at the forefront of innovation in the beverage industry.
As product and packaging development accelerates, the ingenuity and close
partnership of Coca-Cola’s independent Bottlers is more crucial than ever.

“Over the past century, The Coca-Cola Bottlers’ Association has continually
developed and redefined the beverage business,” said John Gould, Executive
Director of CCBA. “Now, we eagerly renew our promise for the next century: to
enhance the business of our members, to unite the system through new
opportunities and challenges and to leave communities better and happier than
we found them.”

Thanks to its network of 69 independent Coca-Cola Bottlers operating
throughout the United States, CCBA has long been characterized by its members’
local roots. The Bottlers of CCBA serve local customers, fuel local economies
and make a positive difference where they live and work. Over the past decade
alone, CCBA’s Foundation donated more than $30 million to a variety of local
charities, including educational institutions and youth organizations that
encourage active, healthy lifestyles.

“The Coca-Cola Bottlers’ Association helps empower us as members to leave a
positive mark everywhere we do business,” said Claude Nielsen, Chairman of the
Board and CEO, Coca-Cola United, a CCBA member. “As a local face of Coca-Cola,
our Company is privileged to play an important role in the communities in
which we operate and contribute to the success of the world’s most recognized
brand.”

In further tribute to CCBA’s commitment to philanthropy and community, the
evening’s program will feature a performance by acclaimed violinist and
Coca-Cola Scholar Jourdan Urbach. The Atlanta Young Singers (AYS) will also
entertain guests with fun, Coke-themed songs. The AYS program is a non-profit
choral group that has provided musical training and service opportunities to
Atlanta youth since 1975. Today it offers five different choirs with a total
of more than 210 young artists, ranging from age seven to 18.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company,
refreshing consumers with more than 500 sparkling and still brands. Led by
Coca-Cola, the world's most valuable brand, our Company's portfolio features
16 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero,
vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally,
we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and
juices and juice drinks. Through the world's largest beverage distribution
system, consumers in more than 200 countries enjoy our beverages at a rate of
more than 1.8 billion servings a day. With an enduring commitment to building
sustainable communities, our Company is focused on initiatives that reduce our
environmental footprint, support active, healthy living, create a safe,
inclusive work environment for our associates, and enhance the economic
development of the communities where we operate. Together with our bottling
partners, we rank among the world's top 10 private employers with more than
700,000 system associates. For more information, visit Coca-Cola Journey  at
www.coca-colacompany.com, follow us on Twitter at www.twitter.com/CocaColaCo
or check out our blog, Coca-Cola Unbottled, at www.coca-colablog.com.

About the Coca-Cola Bottlers’ Association

The Coca-Cola Bottlers’ Association has been serving Bottlers and helping them
thrive for 100 years. Today the Association’s membership includes all 69
independent, American Bottlers of Coca-Cola, as well as associate members in
Bermuda and Puerto Rico. CCBA’s core mission is to help build the long-term
sustainable value of its Members by growing their businesses and supporting
their efforts to connect with their communities. We are proud of the unique
and special role we play in the success of the world’s most recognized
trademark and a Business System that has meant so much to so many.

Contact:

The Coca-Cola Bottlers’ Association
John Gould, 678-539-2324
CCBA Executive Director
jgould@ccbanet.com
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