Ontario Court Confirms Accuracy of Chatr Advertisements

TORONTO, Aug. 19, 2013 /CNW/ - Rogers Communications issued the following 
statement today in response to the Ontario Court of Justice's decision: 
"We're pleased that the court today confirmed that Chatr's advertising of 
fewer dropped calls, in connection with its 2010 launch, was fair and 
accurate. The court also confirmed that the drive testing used by Rogers is 
the best method for comparing network performance and is universally accepted, 
both in Canada and internationally. 
Testing conducted both before and after the 2010 launch confirmed the accuracy 
of Chatr's advertising. The court found that we should have completed 
additional testing in certain urban markets in advance of the launch. This 
testing was completed shortly after launch. 
We support clear, accurate and consumer-friendly advertising. There is no 
doubt that Rogers' network performed better than networks of new wireless 
carriers and we believed it was important that consumers had that information. 
We always strive to meet the highest possible standards of accuracy and 
clarity in all our advertisements and in all the information we provide to 
consumers."
 

SOURCE  Rogers Communications Inc. 
Jennifer Kett, Rogers Communications,Jennifer.kett@rci.rogers.com 
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CO: Rogers Communications Inc.
ST: Ontario
NI: TLS  
-0- Aug/19/2013 21:38 GMT
 
 
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