A Smarter Way to Plant Trees -- smartphone-Driven Campaign to Prevent Desertification

A Smarter Way to Plant Trees -- smartphone-Driven Campaign to Prevent 
SEOUL, SOUTH KOREA -- (Marketwired) -- 08/19/13 --  SE In 2011,
TreePlanet launched a mobile game, a UNCCD (United Nations Convention
to Combat Desertification) certified game which expands the horizon
of planting trees through simple and intuitive smartphone use from
anywhere on the globe.  
TreePlanet offers individuals an entertaining and engaging way to
prevent desertification by providing the opportunity to plant trees
that would have otherwise never been planted. The purpose of the game
is to raise awareness of desertification and encourage the global
community to take action to reverse the damage caused by it.  
In 2012, Tree Planet users planted over 230,000 virtual trees and
real trees were then planted in a forest in Mongolia.  
In 2013, TreePlanet continues their battle against desertification
and build their second anti-desertification forest. The Baijitan
National Nature Reserve in Ningxia, China was chosen as the second
site and this became the start of building a zero carbon forest.  
The Baijitan National Nature Reserve in Ningxia, China has been a
victim of severe land degradation, which is causing environmental
health issues brought about by the notorious Asian Yellow Dust. In
Hanwha Solar Forest, Hanwha Group, supported by the UNCCD, has
implemented the first-ever solar powered tree nursery to replenish
the deteriorating land creating the zero carbon forest. A constant
source of energy from the sun will nurture the young plants to grow
inside the solar powered greenhouse. 
About UNCCD 
Desertification, along with climate change and the loss of
biodiversity were identified as the greatest challenges to
sustainable development during the 1992 Rio Earth Summit. Established
in 1994, UNCCD is the sole legally binding international agreement
linking environment and development to sustainable land management.
The Convention addresses specifically the arid, semi-arid and dry
sub-humid areas, known as the dry lands, where some of the most
vulnerable ecosystems and peoples can be found. 
About TreePlanet (http://treepla.net/web_eng/main.html)  
TreePlanet is the first of its kind, saving the world we live in
through an intuitive smartphone application. Through the application,
users nurture and cultivate virtual trees, which are then planted in
an actual forest by the TreePlanet team. The application is free, and
the costs for planting the actual trees are subsidized by corporate
Within the application, there are certain in-game items that are
required to nurture one's tree. These items display the logos of the
companies that have sponsored this initiative to combat
desertification. The money from this corporate sponsorship is then
given to NGOs who then take the funds to build the forests.  
Up until now, the TreePlanet initiative has planted a total of
340,000 trees, making up a total up 12 forests in 5 different
countries. This campaign is contributing to the fight against
desertification, improving the very environment we live in and thus
improving the quality of our lives. 
About Hanwha Group 
Hanwha Group (KSE: 000880), founded in 1952, is one of the largest
business enterprises in South Korea with 52 domestic affiliates and
90 global networks in three major sectors: manufacturing and
construction, finance, and services and leisure. In 2012, Hanwha
Group held assets of USD 104.4 billion and total revenue of USD 30.8
billion. Putting strategic emphasis on renewable energies, Hanwha has
sought to address climate change issues as it promotes its solar
energy business, simultaneously pursuing both environmental and
corporate sustainability. Hanwha has been actively developing and
participating in initiatives to raise public awareness and interest
in environmental sustainability and share the value of renewable
energy. For more information, please visit
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Media Contact:
Tree Planet, Inc.
+82 2-512-2492
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